One of the keys to a successful business is that you need to create a sales funnel. This means that you have multiple products at multiple price points for sale.
Your goal should be to get every customer to become repeat customers who buy from you again and again. For example, a typical sales funnel for a digital products business might include items such as reports, ebooks, videos, audios, webinars, and apps. The sales funnel may include the following price points:
• Free lead generators. These are high-value products you give away in order to get people onto your mailing list (and into your sales funnel).
• Entry-level products and services priced around $20 or less. These are sometimes called trip wire products because they offer a tremendous amount of value at a low price. They are “no brainer” purchases that are designed to turn prospects into cash-paying customers as quickly as possible.
• Mid-level products and services. These are products that are generally less than $100. For example, you might sell a set of training videos for $50.
• Premium products and services. These are your big-ticket items that are at least $100, but they may cost thousands or even tens of thousands of dollars.
Examples include high-end software, personal coaching/consulting, and access to weekend workshops.
• Recurring products and services. These are items for which your charge a recurring fee, such as a monthly membership fee. An example of this is charging a monthly fee to retain access to software, such as an autoresponder service.
Another example: charging a monthly fee for an ongoing product or service, such as access to a private support forum. Makes sense, right? The idea is to create multiple products and services at every price point.
Some of your customers are going to buy everything in your funnel, while others are going to pick and choose the best products for them. Still others may buy multiple products, but they won’t ever spend over a certain dollar amount (such as over $50) for each individual product. And then you’ll have the customers who’ll skip your entry level products completely and go right to your premium offerings. You need to create a sales funnel that can accommodate each of these types of customers. Now here’s where many business owners make a grave mistake…
They put their sales funnel together as they go. In other words, they don’t really plan it – they just play it by ear. The reason this is a mistake is because ideally you want to cross-promote your products and services within your sales funnel. If your products and services really don’t go together that well, then you’re going to have poor conversion rates. So here’s what you need to do instead…
Think of your sales funnel as a slippery slide. People who are interested in your free lead-generator product should be super-interested in your trip wire product. Those who buy your trip wire product should want to get their hands on your mid-level products. Anyone who wants your mid-level products should be dying to get their hands on your premium offerings.
For example…
• Anyone who gets a free dieting report from you will be interested in purchasing a low-calorie cookbook.
• Those who buy the cookbook will want the mid-level products, which include items such as complete diet guide and a meal-planning app.
• Those who get the guide will want to join the private support forum (with the recurring monthly fee).
• Those who join the forum will want to get personalized meal plans and training routines from you (high-ticket coaching). In sum… Each product in your sales funnel should compliment every other product in your funnel, which makes it easy for you to cross-promote them. Now here’s where a lot of business owners stumble…
They create a lot of entry-level products, but they don’t know how to create mid-level or premium products. The good news is that it’s a lot easier than you think—and there even some pretty slick ways to get others to create premium products for you, for FREE.
Do you want to know these secrets? Then check out the Product Profits Club at productprofitsclub.com— and do it today while you can still sneak in the backdoor for free. Check it out!
Special permission to republish this article was granted by Promote Labs Inc. & productprofitsclub.com
Right at this very moment, there is someone visiting your website.
But they’re not just any visitor. This is a targeted visitor, someone who is very much interested in what you’re selling.
They’re looking over your offers. They’re reading your blog. They’re clicking on your links. And then… They click off your page. They may have the best intention of the world of coming back – maybe they even bookmarked your site – but once they leave your site, their enthusiasm is going to fade as fast as fireworks in a thunderstorm.
You’re going to lose a good prospect forever. Now most marketers know that they should try to capture their visitors onto a mailing list, which is why they have opt-in forms all over the website. That’s a good thing. But many of these same marketers just let visitors slip away once they click the “back” button or otherwise try to leave the site. And that’s a mistake.
You see, just because someone didn’t buy something or even join your list when they first arrived on your site doesn’t mean “no” forever. That’s why you need to give them a last-chance opportunity to “say” to an offer, such as a free lead-magnet product. Think about it…
When the visitor first arrived on your site, they didn’t join your list because you hadn’t yet built value and showed them you’re worth listening to. So just because you offered something before and they didn’t take it doesn’t mean you shouldn’t offer it to them again as they’re leaving.
If you put the right offer in front of your exit traffic, you might just end up with an eye-popping conversion rate. So that leads to this first question… What is the right offer? Most marketers put the same lead magnet in front of all their visitors. Sure, that will pull in a few subscribers.
But if you really want a conversion rate that’s off the charts, then you need to give your exiting visitors an offer that’s directly related to whatever it is they were just viewing. For example, if your visitor was just looking at your sales page for dog training videos, then you can offer them one video for free if they join your list.
Or if your visitor was reading a blog post about kettle bell training, then offer them a free report on the same topic. Point is, the more targeted your offer is, the better your conversion rate.
Now the next question…
How do you “capture” exit traffic? Redirecting exiting traffic to a special offer sounds a bit technical, right?
Well the good news is that it’s a lot easier than you think, especially if you follow these three steps… Step 1: Set up a professional lead page.
For this step you need an autoresponder (such as Aweber, GetResponse, MailChimp or any other reputable email service provider), and a web page to showcase your offer and opt-in form.
If you’re not exactly a word class web designer, no worries – you can still set up a great-looking lead page with just a couple clicks of your mouse. See landingpagemonkey.com for more details.
Step 2: Choose a targeted offer. As mentioned above, you’ll get a much higher conversion rate if you create multiple offers and then send your traffic to the offers most related to what they were just viewing. Just be sure your lead magnet product is valuable, it’s something your visitors really want, and it’s something that will lead to a paid product purchase.
Step 3: Redirect visitors. Now here’s what most people think is the tricky part – how do you redirect exiting visitors to your lead page? The good news is you don’t need to create any code or have any technical experience. Just use splittestmonkey.com, which will handle all the redirects for you. It’s pretty darn easy. And now the final question…
Where do you get all this traffic? Naturally, your exit traffic needs to come from somewhere. And if your traffic logs aren’t already flush with visitors, then you need to start generating a lot more targeted traffic. Here’s how to do it: trafficgenerationclub.com.
This is the best way to discover how two of the net’s top marketers bring in a steady stream of traffic every day of the week – and how you can do it too. So check it out at the link above, and do it now before this offer disappears.
Special permission to republish this article was granted by Promote Labs Inc. & trafficgenerationclub.com.
Are You Overlooking This Uber-Profitable Traffic Source?
How do you “capture” exit traffic? Redirecting exiting traffic to a special offer sounds a bit technical, right?
Right at this very moment, there is someone visiting your website.
But they’re not just any visitor. This is a targeted visitor, someone who is very much interested in what you’re selling.
They’re looking over your offers. They’re reading your blog. They’re clicking on your links. And then… They click off your page. They may have the best intention of the world of coming back – maybe they even bookmarked your site – but once they leave your site, their enthusiasm is going to fade as fast as fireworks in a thunderstorm.
You’re going to lose a good prospect forever. Now most marketers know that they should try to capture their visitors onto a mailing list, which is why they have opt-in forms all over the website. That’s a good thing. But many of these same marketers just let visitors slip away once they click the “back” button or otherwise try to leave the site. And that’s a mistake.
You see, just because someone didn’t buy something or even join your list when they first arrived on your site doesn’t mean “no” forever. That’s why you need to give them a last-chance opportunity to “say” to an offer, such as a free lead-magnet product. Think about it…
When the visitor first arrived on your site, they didn’t join your list because you hadn’t yet built value and showed them you’re worth listening to. So just because you offered something before and they didn’t take it doesn’t mean you shouldn’t offer it to them again as they’re leaving.
If you put the right offer in front of your exit traffic, you might just end up with an eye-popping conversion rate. So that leads to this first question… What is the right offer? Most marketers put the same lead magnet in front of all their visitors. Sure, that will pull in a few subscribers.
But if you really want a conversion rate that’s off the charts, then you need to give your exiting visitors an offer that’s directly related to whatever it is they were just viewing. For example, if your visitor was just looking at your sales page for dog training videos, then you can offer them one video for free if they join your list.
Or if your visitor was reading a blog post about kettle bell training, then offer them a free report on the same topic. Point is, the more targeted your offer is, the better your conversion rate.
Now the next question…
How do you “capture” exit traffic? Redirecting exiting traffic to a special offer sounds a bit technical, right?
Well the good news is that it’s a lot easier than you think, especially if you follow these three steps… Step 1: Set up a professional lead page.
For this step you need an autoresponder (such as Aweber, GetResponse, MailChimp or any other reputable email service provider), and a web page to showcase your offer and opt-in form.
If you’re not exactly a word class web designer, no worries – you can still set up a great-looking lead page with just a couple clicks of your mouse. See landingpagemonkey.com for more details.
Step 2: Choose a targeted offer. As mentioned above, you’ll get a much higher conversion rate if you create multiple offers and then send your traffic to the offers most related to what they were just viewing. Just be sure your lead magnet product is valuable, it’s something your visitors really want, and it’s something that will lead to a paid product purchase.
Step 3: Redirect visitors. Now here’s what most people think is the tricky part – how do you redirect exiting visitors to your lead page? The good news is you don’t need to create any code or have any technical experience. Just use splittestmonkey.com, which will handle all the redirects for you. It’s pretty darn easy. And now the final question…
Where do you get all this traffic? Naturally, your exit traffic needs to come from somewhere. And if your traffic logs aren’t already flush with visitors, then you need to start generating a lot more targeted traffic. Here’s how to do it: trafficgenerationclub.com.
This is the best way to discover how two of the net’s top marketers bring in a steady stream of traffic every day of the week – and how you can do it too. So check it out at the link above, and do it now before this offer disappears.
Special permission to republish this article was granted by Promote Labs Inc. & trafficgenerationclub.com.
Here’s a smart way to save your business $1,800 this year or get back 90 hours or more of your time and free yourself to do something more productive instead…
In a recent Promote Labs survey over 70% of web business owners said they spend an average 15 minutes per day answering support and pre/post sale questions.
It’s not HUGE but it does stack up fast and as your business grows so do the demands on your time.
Support comes with a cost too.
If you outsource: 15 Minutes Per Day @ $20 Per Hour = $1,800 a year
If you do it yourself: It’s 90 hours you could be doing more productive tasks.
Which means – A chat bot built to handle support will save you money or give you back LOTS of time!
Here’s just a few ways a bot can help:
– Keep customers happy with 24/7 ‘always there’ support. – Save time by answering repetitive or common questions. – Reduce refunds by helping frustrated/confused buyers. – Save costs of live chat or help-desk services fees. – Minimize support staffing costs.
And unlike support staff, your bots won’t get tired, they won’t arrive late at the office and they’ll never call in sick.
You could teach your bot to answer common questions like:
“Do you have set up instructions/videos” “How can I access my products/downloads” “How do I install this app/software” “How do I reset my password?” “Where are the set up instructions?” “How do I unzip a file” “Do you have an affiliate program” “Can I get a discount” “How much is shipping to … “
And potentially thousands more…
That’s why training a support bot will likely be an ongoing process but you only ever need to answer a question once. Once you’ve saved an answer, the next time your bot is asked that question it will know how to reply and respond accordingly.
And that’s an easy way to create a great first impression!
And the cool thing is if you secure an account at ChitChatChimp today you’ll benefit from:
ZERO CHAT LIMITS – Your bots can have UNLIMITED monthly chats. NO ANSWER LIMITS – No limits on how many answers you add to your bot. NO TRICKY CODING – Create your first bot in just a few minutes.
NOTE: You can add bots to any kind of page including Shopify stores, WordPress sites (great for WooCommerce and Easy Digital Downloads) and they great with mobile too 🙂
Special permission to republish this article was granted by Promote Labs Inc.
There isn’t a serious marketer around who isn’t constantly on the lookout for clever ways to get more opt-ins, generate more sales and make more money. And that’s why serious marketers know the value of split testing. Split testing is all about finding out what really works so you can make more money while reducing the time and cost of advertising.
So to that end, check out these six incredible split-testing hacks…
1. Focus On What Matters
It’s easy to get hooked on split testing, especially when you see those initial results. But not every test you run is going to provide game-changing conversion rates. That’s why you’ll want to focus 80% to 90% of your time on split testing those factors that are likely to move your conversion rate the most. Those factors include things like your overall offer, your headline, and even the overall design of your page.
Even when you’re working on testing these big factors, be sure you’re making big changes.
For example, adding one extra bonus product to a group of six bonus products isn’t going to make that much of a difference. It’s a change that’s simply not that noticeable.
On the other hand, testing NO bonuses versus offering bonuses is a big change. Likewise, offering one bonus versus offering half a dozen bonuses is also a big, noticeable change.
In short, focus on testing things that are likely to make a difference, rather than the factors that hardly anyone but you is likely to notice.
2. Don’t Stop a Test Prematurely
Once you start running tests, it’s easy to check in on the data early and often. In fact, it’s fun to watch it all unfold to see if your hypothesis is correct. And sometimes you’ll even see one particular result start out way ahead of the variation in terms of conversions.
So what happens?
It’s tempting to stop the test right then. After all, it seems like you can save yourself some time and possibly even money if you stop the test since it looks like one variation is going to win.
Don’t do it!
It’s not uncommon for one of your variations to start out way ahead of the other variation during early testing. However, that doesn’t necessarily mean that particular variation is going to end up being the winner. It might win-but it might not. And the only way to tell for sure is run the full test and look at the results.
Sometimes there is some other variable that creates those early results. For example, maybe something happened in the world on the day you launched your campaign which skewed the results. Perhaps a competitor launched a similar product with a similar headline, and so your traffic is coming to your sales page with that other product in mind.
Will that skew your results? You bet it will. And that’s why running your test for a couple weeks will help smooth out those variables you can’t control, so that you can pick the true winner.
Next…
3. Think Outside the Box
We like to think that our own intuition is all that’s needed to run our business. But it turns out that sometimes our own intuition is wrong – and it’s costing us a lot of money.
For example, it’s really common for marketers to assume that the lower a price point, the higher the conversion rate. But many marketers have seen their conversions and profits RISE when they raise their prices. Here are two reasons why?
“Prospects’ perceived value of the product goes up as the price goes up. That’s why people rate wine as tasting better when they’re told it’s expensive wine. Likewise, raising your price might make the product seem more valuable and desirable, which in turn boosts conversion rates.
“People who buy expensive products are often more serious customers, so you don’t have to issue refunds or spend an inordinate amount of time on customer service issues. Even better, serious customers tend to buy more products in your sales funnel, which means even more profits for you.
Will this particular tactic work for you and your audience? Who knows. The only way to find out for sure is test it. And while you’re testing it, go ahead and think about what other assumptions you’re making that may be costing you some sales.
Next…
4. Aim For a 95% Confidence Level
Whenever you’re doing split tests, you need to set your confidence rating. This is a statistical term that states how confident you can be that the final result is the true result.
For example, it’s nearly impossible to achieve a 100% confidence rating, because you’d need to test everyone in your audience. That’s not happening.
Likewise, a 99% confidence rating is difficult to achieve. It’s doable, but you’ll need an extremely large sample size and a LOT of conversions before you’re able to be 99% confident in your results.
That’s why 95% is a good number. It’s still a high number, so you can be reasonably sure that the results from your sample of the population are correct. And yet you don’t need an unreasonably large sample size to achieve these results.
TIP: Depending on what tool you’re using, you may need to do the confidence level calculations yourself. If you’d rather use a “set it and forget it” method, then use a tool like Split Test Monkey, which does all the calculations for you with their Auto Optimize feature.
Next…
5. Look for Inspiration From Others
A lot of online marketers freely share their split-testing results with the online marketing community. And while this information is really useful, it’s ONLY a starting point. You should trust but verify by doing your own tests.
In short, don’t blindly apply someone else’s split testing results to your business. That’s because:
“Their audience is different. “Their offer is different. “Their sales letter is different. “They might have done their split test poorly and misinterpreted it.
So the next time you see someone doubled their conversion rate with some cool hack, go ahead and swipe the idea. But be sure to test it for yourself to see how your audience actually responds.
6. Make Split Testing Easier Than Ever
A lot of marketers make split testing way harder than it needs to be. They get their hands on confidence calculators, they do calculations to figure out the ideal sample size and number of conversions they need, and so on.
Truth is, split testing doesn’t need to be that hard. Instead, all you have to do is get your hands on a good split testing tool, one that will do all those calculations for you. Here’s the one I recommend: www.splittestmonkey.com.
Now if you’ve looked at other tools before, then you’ve seen how you have to install them on your site and configure them correctly before you can even start setting up your tests.
You don’t have to do any of that with Split Test Monkey. That’s because this is a web-based app, so all you have to do is log into your dashboard and start setting up your tests with just a few clicks of your mouse. And because Split Test Monkey has an Auto Optimizer function, you don’t even need to do any calculations, because the app handles everything for you!
Bottom line?
Split testing has never been easier, faster or more profitable. Find out for yourself now here.
Special permission to republish this article was granted by Promote Labs Inc.
One of the pet peeves of marketing is seeing a local business owner with an outdated site. I don’t know why most business owners can’t get a website built that’s functional or they spend an arm and a leg getting one designed.
While we try and avoid designing websites there is a science to making a website functional at a reasonable price. The three main factors that 90% of business owners miss are 1. Be straight forward 2. Be mobile friendly 3. Be SEO friendly. With eCommerce sites the simple thing a business owners will miss is using an updated simpler system to collect money.
While our team will focus on designing landing pages for ad campaigns we get requests all the time on what the best solution for selling stuff. Based on our research and feedback Shopify is the best solution. In the past a custom solution was the best, but with all of the new security standards and requirements for receiving money using an all in one solution is the least expensive and easiest to manage.
Shopify is helps you be 1. Be straight forward 2. Be mobile friendly 3. Be SEO friendly. and for an affordable price. Now while this post is not intended to be just about endorsing Shopify. The goal is to help identify a common issue in web design that is missed by most local business owners.
To keep us on point going over a few key points of these three principles should help you if you are considering a website remodel or the key points of a landing page.
1. Be straight forward
When making a website or landing page for a local business including the About Page, Phone, Location, Services, and FAQ. Everything else is a bonus for a visitor of a page.
2. Be mobile friendly
While many local business owners have not updated their website in years and it doesn’t load right on mobile devices the problem is that 50% plus of web browsing is done through a mobile device. Also in the near future google will index all websites based on being mobile friendly. Making the change is easy depending on if you have a wordpress site or html site. Plus redesigning a new modern website isn’t as expensive as most business owners think when they shop around.
3. Be SEO friendly
From experience and testing 70% of SEO success is setting up your site the way google wants you too. There are posts that go into detail on how to do this.
For more info on improving your website download this free report from this link
