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The Mistake All Email Marketers Make

The Mistake All Email Marketers Make

The Mistake All Email Marketers Make
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Years ago it was super easy to build a big list fast. That’s because email was a bit of a novelty still to a lot of people, so they freely gave their email address away in exchange for a cheap report and a newsletter. That’s not the way things work today. But the problem is, there are still marketing manuals floating around that teach list-building strategies from 15 years ago.

Even some new manuals teach this rehashed garbage, simply because the product creator hasn’t built a list in the last decade. That’s why today’s list builders are making so many mistakes. And one of the top mistakes they’re making is to offer a junky lead magnet in exchange for an email address.

The name “lead magnet” should be your first clue that you can’t offer junk. This isn’t the time to blow the dust off some PLR report that hasn’t seen the light of day since 2005. Forget about using that resell rights report that’s completely saturated the market. And don’t even think about offering something cheap just because you’re giving it away for free. Tell you what, if you do any of these things then you’ll be the one looking at tiny double-digit subscriber numbers while dreaming about five and six figure lists. So let me share with you the truth about creating a lead magnet that really attracts targeted prospects and gets them clamoring to join your list (and click on your links).

Take a look…

Tip 1: Give Subscribers What They Want Don’t guess what your target market wants. Instead, roll up your sleeves and do some market research. The best way to do this is to go to marketplaces like Amazon.com and Clickbank.com, check out what’s selling like crazy in your niche, and then create something similar to offer for free. It’s a good bet that if your market is already shelling out money to buy a specific type of product – such as a weight loss cookbook or a blogging guide, for example — then they’ll snap it up when you offer it for free.

Tip 2: Create Something People Will Refer To Often The more often a subscriber uses your lead magnet product, the more they’ll see your branding, ads and calls to action. That’s why you’ll want to create a resource or tool that they’ll use more than once.

 Examples include:

 • A gear list.

• A checklist.

• An app or other piece of software. So maybe you had an ebook or report in mind. No problem. Just be sure this ebook or report includes something people will refer to often.

For example, if it’s a weight loss report, then you might include meal plans and recipes. Next tip… Tip 3: Make It Valuable The first tip was to make your product desirable. Now this last tip is to be sure your lead magnet is valuable as well. This is something that you should be able to easily charge money for — $25, $50, $100 or more.

You see, a lot of list builders make the mistake of using a cheap product as a lead magnet. They think that since they’re giving it away, then the product itself shouldn’t be worth much. Actually, you should be doing just the opposite. Make the product valuable and knock your users’ socks off. Show them that you give away products that are even better than what others are selling. This not only boosts your opt-in rate, it will boost your backend conversion rate too as subscribers rush to buy what you’re selling.

Bottom Line…

A lead magnet needs to live up to its name so that it attracts prospects. But your lead magnet also needs to work hard for you to convert these prospects into cash-paying customers. If you use the tips above, you’ll be well on your way to creating lead magnets that builds big lists. Of course what you’ve learned so far is just the tip of the list-building iceberg. If you want to know what the best email marketers in the world do to build big, responsive lists, then you’re going to want to click here: emarketersclub.com/special. Check it out now so that you too can discover these list building secrets for yourself!

Special permission to republish this article was granted by Promote Labs Inc. & emarketersclub.com/permission

A lead magnet needs to live up to its name so that it attracts prospects. But your lead magnet also needs to work hard for you to convert these prospects into cash-paying customers.

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These strategies are not just about building a list; it’s about building a connection”

A lead magnet needs to live up to its name so that it attracts prospects. But your lead magnet also needs to work hard for you to convert these prospects into cash-paying customers.

If you want to know what the best email marketers in the world do to build big, responsive lists, then you’re going to want to click here: emarketersclub.com/special. Check it out now so that you too can discover these list building secrets for yourself!

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Build An Email List From Scratch

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Building an email list from scratch is a rewarding journey that yields long-term benefits for your business or content creation endeavors. Define your target audience, set clear goals, and choose the right email marketing platform to get started.

The Mistake All Email Marketers Make

The Mistake All Email Marketers Make

If you want to know what the best email marketers in the world do to build big, responsive lists, then you’re going to want to read this information.

Need Visitor Feedback? Don’t Use People Use An AI bot…

Need Visitor Feedback? Don’t Use People Use An AI bot…

When it comes to gathering feedback from website visitors, businesses often rely on human interaction. However, with advancements in technology, there is now a smarter and more efficient alternative available: AI bots. These intelligent chatbots can revolutionize the way you collect and process visitor feedback. In this article, we’ll explore the benefits of using AI bots over human interaction for visitor feedback, and why they are becoming the preferred choice for many businesses.

1. Instant Availability:
Unlike humans who have limitations in availability, AI bots are available 24/7. They can engage with website visitors at any time, ensuring that feedback is captured promptly, even outside of business hours.

2. Consistency in Responses:
AI bots deliver consistent responses to visitor queries or feedback. They are programmed with predefined answers, ensuring that every visitor receives the same accurate information, eliminating human errors or variations in responses.

3. Efficiency and Speed:
AI bots can handle multiple conversations simultaneously, allowing them to process visitor feedback efficiently and provide swift responses. This helps in reducing waiting times and improves overall user experience.

4. Scalability:
As your website’s traffic grows, managing visitor feedback manually can become overwhelming. AI bots, on the other hand, can handle a high volume of interactions effortlessly, ensuring that every visitor’s feedback is addressed promptly, regardless of the influx of inquiries.

5. Language Support:
AI bots can be programmed to support multiple languages, enabling businesses to cater to a global audience. Visitors from different regions can provide feedback in their preferred language, and the AI bot can respond accordingly, breaking language barriers.

6. Anonymous Feedback:
Some visitors may feel more comfortable providing feedback anonymously. AI bots offer a non-judgmental and anonymous platform for visitors to express their opinions, concerns, or suggestions without the fear of being identified.

7. Data Collection and Analysis:
AI bots can automatically collect and analyze visitor feedback, providing businesses with valuable insights and trends. This data can be used to identify patterns, understand visitor preferences, and make informed decisions to enhance products, services, or website experience.

8. Personalization:
AI bots can be programmed to personalize interactions based on visitor data. By analyzing previous interactions or browsing behavior, the bot can tailor responses and provide relevant recommendations, creating a personalized experience for each visitor.

9. Continuous Learning:
AI bots can be designed to learn from each interaction, improving their responses and understanding over time. They can adapt to visitor preferences and refine their performance, ensuring a better user experience with every interaction.

While human interaction has traditionally been the go-to approach for gathering visitor feedback, AI bots offer a host of advantages that make them a compelling alternative. With instant availability, consistent responses, scalability, and efficient data collection, AI bots can streamline the feedback process and provide a seamless user experience. Consider implementing an AI bot on your website to enhance visitor feedback collection, improve customer satisfaction, and gain valuable insights for business growth. Embrace the power of AI technology and revolutionize the way you interact with your website visitors today.

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Boost Conversion With A ‘Training’ Bot

Boost Conversion With A ‘Training’ Bot

We’ve been talking about the different ways you can use chat bots to power up your business – We’ve already covered sales*, support* and feedback gathering*, now we’re looking at TRAINING…

https://thebestmarketer.com/this-employee-never-takes-a-day-off!/(opens in a new tab)

How does it work?

Now this type of bot is going to take a little longer to set up than most because you’ll want to pre-load it with lots of information, but the rewards will be worth it.

Here’s what you do: Pre-load your bot with lots of questions and answers about a specific topic or curriculum.

See the “DIY DAVE” example >> [INSERT YOUR AFFILIATE LINK]
Your bot doesn’t have to know everything to start, but lots of pre-loaded questions combined with ongoing questions from your users will ensure it will quickly become an “expert” with massive ROI potential.

Here are just 6 examples:

– A bot that can give advice and support to new parents.
– A bot that teaches them how to house train a puppy.
– A bot that can guide customers through a complex instructions.
– A bot that can teach your readers how to bake a cake.
– A bot that can train site members how to use Facebook.
– A bot that can train users how to launch their products.

That list is limitless!

You could easily build an entire business around your smart assistant/teaching bots and charge for access.

– Use a training bot to boost engagement and make your site sticky.
– Use a training bot as an extra bonus to boost your product sales.
– Use a training bot as a membership perk to increase stick rates.
– Use a training bot as part of a high ticket coaching program.
– Use a training bot to make targeted affiliate recommendations.

Once you have created your bot adding it to your website is easy, just add the code snippet.

Then to maintain your bot and keep things updated, simply login to your ChitChatChimp dashboard from any web browser (great if you are travelling) and add more pre-loaded questions/answers or add new replies to unanswered questions as they come in.

Your visitors, customers and members are ALREADY waiting for this!

Click Here

The real beauty of this is that your users are essentially talking to you, asking you questions -It’s just that now “you” can have multiple simultaneous training sessions and “you” can have them 24 hours per day, seven days per week and 365 days per year… even when your on vacation and lazing by the pool.

And the cool thing is if you secure your account today you’ll benefit from:

ZERO CHAT LIMITS – Your bots can have UNLIMITED monthly chats.

NO ANSWER LIMITS – No limits on how many answers you add to your bot.

NO TRICKY CODING – Create your first bot in just a few minutes.

Build a training bot – Your Visitors Will Thank You For It!

NOTE: You can add bots to any kind of page including Shopify stores, WordPress sites (great for WooCommerce and Easy Digital Downloads) and they great with mobile too 🙂

BUILD A CHAT BOT TODAY!

Special permission to republish this article was granted by Promote Labs Inc.

Boost Conversions & Sales With A Bot…

Boost Conversions & Sales With A Bot…

As you already know, typical sales conversions fall somewhere between 1% – 5% – That means, even on a good day, 95 out of every 100 people who visit your site will leave empty handed…

It sucks!

We’ve come to expect it – It’s a ‘norm’… but it doesn’t have to be.

If you work hard to bring traffic to your site (or pay for the privilege) all those visitors leaving empty handed is a HUGE waste of time and money.

Click Here

A CHAT BOT CAN HELP IN DIFFERENT WAYS

Here’s two of them:

ANSWERING PRE-SALES QUESTIONS: No matter how good your sales copy, it will never answer every question your prospects have. They’ll have lots, all racing round their mind while their mouse finger hovers over your buy button.

The more questions left unanswered, the less likely you’ll ever get to see their cash.

SO BUILD A SALES BOT TODAY!

Answer their questions immediately. End doubts right on the page and remove any resistance to speed your buyers through to a completed sale.

There’s an added benefit too – Because your bot saves unanswered questions (and all chat logs) you’ll be sitting on a GOLDMINE OF DATA and insight you’ve never had before.

With Chit Chat Chimp you can use this valuable intel to tweak your sales pitch or restructure your offers making them even more attractive.

OFFERING INCENTIVES TO GET SALES: Sometimes even the best offers need a little ‘something extra’ to tip people over the buying line.

Set up your chat bot to ‘bribe’ visitors into buying right now. You can pre-load your bot with questions and answers along with custom greeting messages. So why not set the tone with an incentive?

Train your bot to offer special bonuses, discount coupons, free shipping, two for ones, extended guarantees, trials or other perks that you know will encourage visitors to take action right there and then.

If you leave visitors to go away and ‘think things over‘ then most likely you’ve already lost the sale.

And a chat bot is the PERFECT way to implement this tactic making the visitor feel special and rewarded. Using a chat bot also works better than just offering a perk somewhere on your page where it will be easily missed.

It certainly doesn’t feel like an ‘extra’ to your visitor because everyone gets it.

But when it’s offered by bot it feels real, it feels special in the same way when a salesman in a store adds something extra to ‘sweeten the deal’ for you in person.

Try both of these ideas out today and we guarantee you’ll see immediate positive results.

Go build a sales bot and ramp up your conversions right now

BUILD A SALES BOT TODAY!


NOTE: You can add bots to any kind of page including Shopify stores, WordPress sites (great for WooCommerce and Easy Digital Downloads) and they great with mobile too 🙂

Special permission to republish this article was granted by Promote Labs Inc.

Does Your Lead Page Totally Suck?

Does Your Lead Page Totally Suck?

Imagine this…

You create an awesome lead magnet. You’ve done your market research, so you know your prospects are going to fall all over themselves to get their hands on this product by joining your list. You’ve uploaded a killer set of autoresponder emails so build relationships with these subscribers and close the sale.

You’re just about counting your money already, because you know this email series is going to turn leads into buyers. So then you unleash your lead page on the world. You’re driving traffic like crazy. Your traffic logs are blowing up like a sumo wrestler at an “all you can eat” buffet. But despite rocking the traffic logs, not much else is happening. Tell you what, when you get a huge influx of traffic but just a trickle of traffic, then something is seriously wrong. If the traffic is targeted and the lead magnet is pretty darn awesome, then you gotta figure your lead page isn’t up to par.

So let’s go over the top two problems with lead pages and how to fix them…

Problem 1: Bad Page Design Copywriters will tell you that you could write your ad copy on a piece of toilet paper, and if the message was good enough then people would read every single word. That sentiment makes copywriters feel all warm and cozy, but it won’t boost your conversion rate.

You might just have people bouncing off your lead page within a second or two. So much for building a big list, eh?

Truth is, your page design DOES matter. That’s because your page’s design is what creates the first impression. It only takes a second to make this first impression, and if it’s not favorable then people will click off the page. Let me give you an analogy…

When your house is clean, your visitors don’t specifically notice just how clean it is. But if you had trash piled to the ceilings in every room, you can bet every single visitor who walked through your door would notice. Same goes for your web design. When you have a clean, polished design, most people don’t specifically notice the design. But toss a bad design in front of them, and every single person who comes to your site will notice (and maybe even gasp in horror as if you had trash piled to the virtual ceilings).

Point is, you absolutely need to present a clean, polished website. So maybe you’re not a web designer, and maybe you’re not ready to drop the $1000+ some fancy-pants, latte-drinking designer wants. No problem. Because you don’t need to have any design skills when you have this tool: landingpagemonkey.comm/special/. This app creates modern, cutting-edge lead pages for you with just a couple clicks of the mouse. You never again have to worry about losing visitors to bad design, because Landing Page Monkey can even create the latest in lead page design, such as inserting a background video with just a couple mouse clicks. Point is, if you don’t know a lick about web design, then stop trying to do it yourself. If your page screams “amateur hour,” then you bet your visitors will think your products and services are old and outdated as well.

So be sure to make a great first impression by showcasing your goods using stunning lead-page design. Next up… Problem 2: Ineffective Copy While design is important in making that great first impression, it’s your actual sales copy that’s going to turn these visitors into subscribers. Now here’s the problem…

A lot of list-builders don’t know a thing about writing good copy. And even those marketers who do know how to write sales copy don’t necessarily write good copy. That’s because they know their lead magnet rocks, but they have a hard time explaining to visitors why it rocks. So let me share with you a few tips for writing awesome sales copy that grabs your visitors’ attention and gets them filling out your opt-in form…

Tip 1: Know Your Audience Before you write even one word of copy, you need to learn as much as you can about your audience. Best way to do this is to become a part of your target market for a couple days. Do the things they do. Hang out in the Facebook groups and forums where they congregate, and eavesdrop like crazy. For example, if you’re targeting golfers, then go golfing this weekend and spend several hours reading golf forums, groups, blog discussions and even product reviews. Point is, the more you know about your target audience, the easier it will be for you to write copy that really connects with them and appeals to them. Next up…

Tip 2: Focus on Benefits When your visitors land on your lead page, they want to know what’s in it for them. Your headline, your bullets and nearly every word of your copy needs to deliver the answer. That’s why your copy should focus on the benefits – i.e., what will users get if they join your list?

Tip 3: Arouse Curiosity Showcasing your lead magnet’s biggest benefits will help whip up desire for your product and move people toward the opt-in form. You can give them an extra push by arousing their curiosity about a product benefit. That is, you tell prospects they’ll get a benefit, but you leave it a mystery as to how it all works. For example, maybe you have a weight loss report, and you say something like this: “Discover the ancient herb that melts fat like crazy – it’s probably already in your cupboard!”

See how that works?

First you promise a benefit (melting fat like crazy), and then you pique your prospect’s curiosity about which herb might deliver this exciting benefit. They only way they can find out is by joining your list, so they’ll do just that in order to satisfy their curiosity. So good design+ strong benefits + curiosity = one awesome lead page that converts like crazy for you. So Now Your Lead Page Rocks: What’s Next? If you follow the simple tips above, you’re sure to boost your conversion rate. Polished, clean design welcomes people to read your lead page, and good copy keeps them hook so they’ll drop their email address in your opt-in form. Of course getting people to join your list is just one small part of building a big, profitable list.

Once they’ve subscribed, you need to find a way to hold their attention, open all your emails, and click on your links. How do you do this? It’s not something I can tell you how to do in one simple article. But the good news is that someone else has already put together loads of information for you to use to build your own profitable mailing list.

And you can get your hands on it right now by clicking here: emarketersclub.com/deal. What you’ve heard is true: the money really IS in the list. A good mailing list is one of the most profitable business assets you’ll ever own. So find out how to start creating this kind of list for yourself by clicking the link above – and just wait until you see your subscription numbers grow like crazy!

Special permission to republish this article was granted by Promote Labs Inc. & emarketersclub.com

Five Great Ways To Boost Your Conversion Rate

Five Great Ways To Boost Your Conversion Rate

Writing a sales letter is easy. But writing one that actually converts browsers to buyers takes a bit more work.

Question is, how are your sales doing? Is your copy working for you? If it could use a few tweaks to start driving more sales, then you’ll want to check out these five tips and tricks for boosting your response rate…

1. Hit ‘Em Hard With The Headline You’ve got like a nanosecond to snag your reader’s attention with your headline. That’s why your headline needs to hit hard with a payload of benefits. If you can add a dash of curiosity, that’s even better.

So here’s what you need to do…

Sit down and really examine your offer. Then ask yourself, what are the TOP benefits of this offer?

Specifically, which of these benefits will your prospects value the most? Think of these top couple benefits as canons. You’re sitting in a busy marketplace, trying to get your prospect’s attention. Everyone and their brother is trying to do the same thing. They’re all yelling, they’re waving bright and shiny objects, they’re doing crazy dances.

And you know what you do?

Fire your big canons. Boom. Now that’s going to grab attention. It’s like grabbing your prospect by the shirt collar and saying, “You have this nasty problem that’s been plaguing you forever. Now you can get rid of it for good.” Tell you what, if you can promise to get rid of this problem quickly and easily, that’s even better. So let me give you an example…

“Discover the #1 Fat Loss Trick Hollywood Celebrities Use Whenever They Need to Quickly and Easily Burn 20 Pounds –

Now Just Imagine What It Will Do For You!”

See how that works?

It promises a big benefit. It arouses curiosity. It even tosses in a pinch of social proof to make the whole thing seem more credible and interesting. BOOM. Now you have your prospect’s attention.

2. Make It All About Your Reader Sometimes you’ll hear people say something like, “A prospect will never read something that long!” Or, “They’ll never watch that entire video!” But let me ask you a question…

Would YOU read a book that was all about you? I’m talking something like, “The Life and Times of [Insert Your Name Here].” Heck ya! You’d hang on every single word with great interesting and a burning curiosity for what the author will say about you next. That’s because we’re all sort of fascinated about ourselves, and a teensy bit ego-centric.

So guess what?

The same goes for your audience. They’re self-centered. They’re mostly concerned about themselves, their problems, and their feelings. So if you make your sales copy all about your prospect, you can bet they’ll hang on every word. Here’s a quick and dirty way to check to see if your copy is all about your readers: see how many times you use words like “you” and “your,” as opposed to works like “I,” “me,” and “we.” If you’re saying “I” a lot, then it’s time to reorient your copy to your reader.

3. Create Your Copy For Skimmers Oh yeah, it would be totally awesome if your prospects would read every single word of your sales page from start to finish. But you know what? There are a whole bunch of people who’re just going to skim down the page. And your copy needs to persuade them too. How? By formatting your letter in a way that spoon feeds the benefits of your offer to your skimmers. This means emphasizing the most important benefits.

For example:

• Sprinkle bolded sub headlines throughout your copy to showcase benefits and/or arouse curiosity.

• Make use of Johnson boxes to pull out important bits of text like testimonials.

• Put benefit statements in a bulleted list.

• Add a P.S. to the bottom of your sales page.

• Highlight important text using bold, italics or other emphasis. (Just don’t overdo it, as you don’t want your sales page to look like a three-ring circus.)

• Use graphics with captions to draw in the reader’s eyes. So here’s what you do…

Skim your own eyes down your sales letter, and read ONLY the emphasized bits such as subheadlines, bulleted lists, Johnson boxes, bolded text, big fonts and so on. Now ask yourself if those emphasized bits showcase the BEST parts of your offer. If not, time to go back and tweak your formatting. Next up…

4. Light a Fire Under Your Prospects You’ve kept your prospects hooked all the way to the end of your sales page or video. They’re interested in your product. You offer a call to action telling them exactly what to do next to order. So what happens next? The prospect just sits there like a turtle sunning himself on a log. And you lose the sale. Look, if you give your prospect an option of procrastinating, they will. They might feel like “sleeping on it.” Some of them might even have good intentions of coming back to order later, but they never do. Life gets in the way. They forget about you. The frenzied buying mood you whipped them into starts to fade. Suddenly buying your product just doesn’t seem that important or urgent anymore. So you know what you need to do? You need to give your prospects a sense of urgency. You need to give them a reason to order RIGHT NOW. You need to make them feel like they can’t even leave the page until they’ve placed their order.

How do you do this? Well, there are quite a few methods for creating this urgency.

However, one really effective way is to instill the fear of missing out. For example…

• Create a limited offer such as a workshop with a set number of seats available, and your prospects will order because of their fear of missing out.

• Create a limited-time discount offer that makes your prospect feel like they’re missing out on a great deal if they don’t order right away.

• Offer a special bonus gift to the first 100 people who order, which boosts your conversions because no one wants to miss out on an awesome freebie. So you get the idea. Make people feel like they’re going to miss out on something really fantastic, and they’ll be hitting your order button more often. And finally…

5. Track, Test and Tweak You can craft a sales letter that looks as snazzy as heck to your eye, but that doesn’t mean your prospects will be whipping out their credit cards. The only way to know for sure whether your sales letter is driving in the sales is by tracking, testing and tweaking it. What you do is make one change to your sales letter—such as the headline—and then use an A/B split-testing script to randomly send traffic to the two versions of your letter. You can then keep the headline that deposits the most money in your bank account. Rinse and repeat with the headline until you’ve got the best headline possible.

Keep doing this with every part of your sales letter, and you’ll have a high-response and very profitable sales letter in no time. Conclusion So there you have it: five proven ways to kick your sales up a notch. Of course these aren’t the only five ways to do it. Not by a long shot. If you’re looking to really get your sales flowing in, then you need to learn the secrets of writing smokin’ hot sales copy.

Good traffic alone won’t do it. A big list won’t do it. Not even a million affiliates can bring in the cash if your sales letter isn’t converting browsers into buyers. That’s why you need to find out what the pros know about writing great copy. And here’s the best place to discover these tips, tricks and strategies right now: powercopyclub.com . Check it out right now, because this is gonna rock your bottom line!

Special permission to republish this article was granted by Promote Labs Inc. & powercopyclub.com

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