Here’s a smart way to save your business $1,800 this year or get back 90 hours or more of your time and free yourself to do something more productive instead…
In a recent Promote Labs survey over 70% of web business owners said they spend an average 15 minutes per day answering support and pre/post sale questions.
It’s not HUGE but it does stack up fast and as your business grows so do the demands on your time.
Support comes with a cost too.
If you outsource: 15 Minutes Per Day @ $20 Per Hour = $1,800 a year
If you do it yourself: It’s 90 hours you could be doing more productive tasks.
Which means – A chat bot built to handle support will save you money or give you back LOTS of time!
Here’s just a few ways a bot can help:
– Keep customers happy with 24/7 ‘always there’ support. – Save time by answering repetitive or common questions. – Reduce refunds by helping frustrated/confused buyers. – Save costs of live chat or help-desk services fees. – Minimize support staffing costs.
And unlike support staff, your bots won’t get tired, they won’t arrive late at the office and they’ll never call in sick.
You could teach your bot to answer common questions like:
“Do you have set up instructions/videos” “How can I access my products/downloads” “How do I install this app/software” “How do I reset my password?” “Where are the set up instructions?” “How do I unzip a file” “Do you have an affiliate program” “Can I get a discount” “How much is shipping to … “
And potentially thousands more…
That’s why training a support bot will likely be an ongoing process but you only ever need to answer a question once. Once you’ve saved an answer, the next time your bot is asked that question it will know how to reply and respond accordingly.
And that’s an easy way to create a great first impression!
And the cool thing is if you secure an account at ChitChatChimp today you’ll benefit from:
ZERO CHAT LIMITS – Your bots can have UNLIMITED monthly chats. NO ANSWER LIMITS – No limits on how many answers you add to your bot. NO TRICKY CODING – Create your first bot in just a few minutes.
NOTE: You can add bots to any kind of page including Shopify stores, WordPress sites (great for WooCommerce and Easy Digital Downloads) and they great with mobile too 🙂
Special permission to republish this article was granted by Promote Labs Inc.
For a lot of marketers, split testing can seem like a bit of a mystery. Maybe that’s because so many people believe the myths about split testing. They make it more complex than it really needs to be. And when something seems complex, a lot of people simply decide not to mess with it.
If you’ve ever felt the same way about split testing, then you’re going to want to read the myth-busting facts about split testing below. Take a look…
Myth 1: You Don’t Need To Test It If Someone Else Already Has
There are a lot of marketers who share their split testing results. You can read how their tweaks and changes affected the conversion rates on sales letters, emails, ad campaigns and more.
So you know what happens?
Some marketers see this data, see that it’s coming from a trustworthy source, and then decide they don’t need to run a test since someone else has already done the test.
That’s a big mistake.
You see, unless you are selling the exact same thing to the exact same audience in the exact same way, you can’t take someone else’s split-testing results and apply it to your marketing.
For example, maybe a marketer in your niche just revealed that an orange payment button boosted their conversions by 20%. So a bunch of marketers run out and change their payment buttons to orange buttons too – but they never test it. They just assume it works.
But maybe the orange payment button WON’T work for YOU. For example, maybe orange actually clashes with your site design. Maybe orange looks garish on your site. So if a customer views your payment button as loud and garish and out-of-place, they might just hit the back button rather than hitting the payment button.
Point is, just because it works for someone else doesn’t mean it will work for you. The only way to know for sure is to do your own split testing. Sure, you can use other peoples’ test results to get ideas of what to test on your site. Just don’t assume their results will apply to your audience.
Next…
Myth 2: Multivariate Testing is Better Than Split Testing
Split testing is when you test just ONE element while holding all other variables constant. Multivariate testing is when you test multiple variables at the same time in order to determine which combination produces the best results.
Now here’s what a lot of people don’t realize: you can get the same end results whether you’re doing multivariate testing or split testing.
But there is one big problem when it comes to multivariate testing…
It requires a LOT of traffic. And if you’re not running a big business with a popular, heavily trafficked website, it might take many months for you to get any results.
That’s why so many marketers prefer split testing. They can split test one item – such as a headline – and get results really fast (in as little as a week). That means they can start profiting from their test results immediately, rather than waiting months for the results.
The other problem with multivariate testing is that because you need SO much traffic, you may find it difficult to achieve a high level of statistical confidence in your results. High statistical confidence, such as being 95% confident with your results, requires a big sample size. Those who can’t get that much traffic might drop their confidence levels – but that increases the chance of interpreting the results in the wrong way.
Still another problem with multivariate testing is that if one of your factors isn’t really providing any statistically significant changes to the conversion rate, it makes interpreting the test a little difficult. In those cases, running a standard A/B split test is better, because the results are more clear.
So here’s the bottom line…
Split testing does everything a multivariate test can do, if you run a series of tests. The difference is that you can start profiting immediately from your initial test results, rather than waiting months to get enough traffic to conduct a multivariate test. That’s why so many smart marketers choose split testing, and why you should too.
Which brings us to the final myth…
Myth 3: Split Testing is Difficult
This is perhaps the #1 reason why a lot of marketers simply don’t bother with split testing: they think it’s hard.
And you know what?
If you use the wrong tools, it IS hard.
Maybe you’ve done some research on the split testing tools, and you ended up walking away feeling unsure. Overwhelmed. Confused.
And no wonder…
Before you can even use a lot of the tools that are on the market, it feels like you need a PhD in statistics. You have do all sorts of number crunching before you even begin. You have to figure out how much traffic to get and how many conversions you need.
And before you can pick a winner, you need to be sure it’s a statistically relevant result. If you don’t know a whole lot about statistics, then it’s hard to interpret the results. You end up second guessing yourself a lot.
Oy!
It’s enough to make your head explode. And it sure sucks all the fun out of split testing.
Until now…
Because when you have the right tools, then you don’t need to be a super statistics geek to start profiting from split testing. And here’s the tool I’m talking about: Split Test Monkey.
Split Test Monkey (STM) makes testing faster and easier than you ever thought possible. That’s because STM does all the heavy lifting and number crunching for you. This clever tool tracks all your conversions and then runs the data to pick a winner. And you can be sure of your result, because Split Test Monkey even lets you choose the confidence level.
So yes, split testing USED to be hard and complicated. But not anymore – not when you use Split Test Monkey to quickly and easily boost your conversion rates.
In Sum…
If you’re not split testing yet, you should be. That’s because a good split test can deliver a lot of very exciting benefits to you, including:
” Higher conversion rates. ” More opt-ins. ” More customers. ” More sales. ” Lower refund rates. ” More revenue. ” Better return on your ad investments.
And more.
Just consider how much MORE money you’d make if you doubled your current sales letter conversion rate. Imagining triple it… or even quadrupling it.
Imagine how much more money you’d make if you doubled or tripled the opt-in rate on your current lead page. Imagine getting more people to open your emails, and more people clicking on the links, and more people buying what you’re selling.
All of this is possible once you start split testing. And the good news is that split testing is easier and faster than ever before when you have the right tool. That tool is Split Test Monkey, which is my new favorite go-to tool for increasing my profits.
You’re really going to like it too. So check it out now here.
Special permission to republish this article was granted by Promote Labs Inc.
Ask just about any online marketer on the planet if they have enough traffic, and I bet the answer is “no.” Even the marketers who’re pulling down the huge traffic numbers want more traffic. And the reason is pretty simple: because more traffic equals more customers, more sales and more cash.
However, while most marketers want more traffic, there’s also a good chunk of marketers who’re making some deadly traffic mistakes. That’s right, they’re shooting themselves in the foot and settling for a trickle of traffic when they could be so much more. Are you making these deadly traffic and marketing mistakes too? Find out by reading on…
Mistake 1: Cherry-Picking Traffic Methods You’ve probably read a ton of books, blog posts, articles and other materials about getting traffic. Maybe you’ve even started developing a plan for which traffic methods you’re going to use and which ones you’re going to skip. Hold up there for a second…
If you’re completely skipping a traffic method because you think or even know that it won’t work, then that’s one thing.
For example, trying to generate traffic from some decade-old, untargeted source like a “start page” exchange is pretty fruitless. If you read about this in some old traffic report then yeah…
feel free to ignore it. What I’m talking about are ignoring proven traffic methods that are sure to bring targeted traffic to your site.
For example:
• You don’t feel like building a list or publishing a blog, because you don’t really feel like developing and committing to a publishing schedule.
• You don’t want to get joint venture partners or affiliates, because you’re happier working alone.
• You thumb your nose at social media, even though your target market is young and known to hang out on Facebook all day. So what if there is a traffic method that you don’t really feel like doing? Then hire someone to do it for you. Because if you want to build a thriving business, don’t skip over a promising traffic method just because you don’t feel like doing it yourself.
Mistake 2: Not Being Consistent Sometimes marketers start off really enthusiastic about driving traffic to their site. They start running ads, doing content swaps, blogging, setting up a Facebook page, optimizing their pages for the search engines, setting up an affiliate program… and so on.
This goes on for a few weeks, and the traffic starts coming in at a nice clip. So when the marketer sees all the targeted traffic filling up his traffic logs, he diverts his attention and starts working on something else. Many marketers think that if they stop working on their marketing, that somehow the traffic will just keep coming in on its own.
Of course it doesn’t work that way. Content swaps lose effectiveness as the content drops off the blogger’s front page. Affiliates start to lose interest and go seek out other opportunities. Facebook fans and blog readers drift away when they realize there hasn’t been any new content in a while.
The competitors in the search engines knock your pages out of the top spots. And of course paid ads don’t bring in any visitors once you stop the campaigns. So here’s the point…
If you want to keep the traffic not only coming in but building over time, you need to do something every day to increase your traffic.
For example, you may do one or more of the following every day:
• Recruit new affiliates or joint venture partners. You might make it a goal to find five new partners before the week is out.
• Send an email to marketing partners. At a minimum, you can send them new tools to help their promotions, such as new ads, blog posts and graphics. If you really want to get them hopping, then send out an announcement about an upcoming affiliate contest.
• Post something on your blog, on someone else’s blog, or on social media. Or do all three. Aim for something that will engage readers and start up a discussion.
• Create a viral video. This could be something funny, super-useful or even controversial. Then post it on social media and see if you get any traction.
• Send an email to your list. Then make it a point to do this regularly, as the only way to build a good relationship with them is by sending your list engaging content on at least a weekly basis.
• Start up a Facebook ad campaign. Just be sure to use the ad platform’s power tool to get your ad in front of as targeted an audience as possible. And so on. In short: Small steps on a consistent basis lead to big results over time. And now the third mistake…
Mistake 3: Skipping the Tracking and Testing Many marketers waste a lot of time and money chasing after advertising strategies that simply don’t work for them. Maybe they’re using ineffective ads or calls to action. Maybe their lead pages suck.
Or maybe they’re even posting ads in places where they’re getting very little action. Why on earth would someone keep throwing money and time at advertising that doesn’t work?
Simple: Because these marketers have no idea their advertising doesn’t work. And you know what? Unless you are tracking and testing your ad campaigns, you too might be wasting a lot of money and time running lousy ads. So what you need to do is start keeping careful track of what works and what doesn’t.
You’ll need a tool to track and statistically test your ads and campaigns. You can find plenty of tools around, such as Google Analytics, or the open-source alternative at matomo.org. Check your other tools, which may have built in tracking.
One good example is your email service provider, as many of the big providers can track open and click-through rates. Once you decide what you’re going to test, then be sure to test just one element of your ad campaign at a time.
That way, you can be confident that any change in the conversion rate is due to that one element, rather than something else. For example, if you’re testing the best time of the day to send emails – 9:00am or 9:00pm — then you need to randomly split your list into two groups and send out the exact same email to both groups.
If everything else about the emails is exactly the same, then you’ll know that any difference in conversion rate is due to the time it was sent out. Conclusion These three mistakes seem pretty simple, and yet you’ll face dismal amounts of traffic if you make these mistakes too.
So be sure to test everything, diversify your traffic methods, and take consistent steps every day to build your traffic. Of course the question is, what all should you be doing to build traffic?
And another one: what is the best way to bring in targeted traffic?
The answers to these questions can make or break your business, which is why you’ll want to get your answers from the best source around: trafficgenerationclub.com. But don’t take my word for it – check it out for yourself by clicking the link above to find out what you’ve been missing. And do it now, before this very special offer disappears.
Special permission to republish this article was granted by Promote Labs Inc. & trafficgenerationclub.com.
How many SUCCESSFUL viral campaigns have you created?
Note the keyword there: successful.
I’m not talking about those campaigns where you launch a product, video or contest and have tumbleweeds blowing across the content. A couple dozen shares isn’t exactly a wild success, you know?
I’m talking about the sort of campaign that truly sweeps across your niche. The kind of campaign that has your own content showing up in your social media newsfeeds repeatedly for days. The kind of campaign where you’re seeing thousands if not tens of thousands or even millions of likes, comments and shares.
You know what?
You know it’s possible. Just look at YouTube or Facebook right now, and you’ll see videos that have been viewed millions of times. MILLIONS.
But the question is, what does it take to create that sort of massive buzz in your niche?
Obviously, you need good content. You need something shareworthy. You need something that people are proud or happy to share with their friends. That’s something really useful, something that arouses emotion, or something that’s really valuable.
Now here’s the thing…
You could have a piece of content that meets those qualifications, and your viral campaign could still do a big ol’ belly flop.
Why?
Because a viral campaign is like a stick of dynamite – it’s not going to go “boom” unless you have a match to light the fuse.
PerkZilla is a viral rewards platform that lights the fuse on your figurative stick of dynamite. That’s because PerkZilla lets you create a campaign where you reward people for sharing your content. You can reward these referrals with most anything you want, including products, contest entries, coupons, gift cards and more.
So now you have a visitor coming to your site, and they refer three, five or more people. (Your choice how many referrals it takes to unlock a reward.) Those referrals then get three of their friends to visit your site, who get three of their friends to visit…
And BOOM, you’ve got a viral campaign that just hit critical mass! Now you’re going to see the social love you’ve been dreaming about with enough likes and shares to make your closest competitors green with envy.
Now you’re going to see your list blow up with targeted traffic who’re not only interested in what you’re selling, they’re also eager to tell all their friends about it!
And now you’re going to see better results across your business, from more contest entries to more webinar attendees to more customers buying what you’re selling!
That’s the power of PerkZilla. Need more info watch the video.
Simply put, it’s the fastest and easiest way to start getting more targeted traffic to your site… starting as soon as today! And it’s point-and-click easy to use this platform. It’s so easy that you don’t need to know a lick of code in order to put it to work for you today.
So whether you’re promoting contests, lead pages, sales pages or anything else, PerkZilla can help make your viral campaigns a massive success.
And do it now, because this is the best way to get more traffic, sales, subscribers and social love!
Simply put, it’s the fastest and easiest way to start getting more targeted traffic to your site… starting as soon as today! And it’s point-and-click easy to use this platform. It’s so easy that you don’t need to know a lick of code in order to put it to work for you today.
So whether you’re promoting contests, lead pages, sales pages or anything else, PerkZilla can help make your viral campaigns a massive success.
When you have a thought that you need to start an ad campaign or are thinking about where to start this simple post will offer an excellent place to begin.
Isaac Rudansky provides an excellent explanation of how placing a pixel will help with your ad campaign and remarketing efforts.
Placing a pixel on the website that you want to get traffic is the first step.
The simple place to get a pixel is from facebook.
Facebook gives an excellent explanation on how to place a pixel on your website here:
facebook.com/business/help/952192354843755
Now if you want to explore other ad networks I have listed a few resources to consider
For an html installation of a pixel you normally want to place your pixels in the header. Some networks prefer the code to be in the footer. For the wordpress user this plugin will make the install easily.
Install the Google Remarketing Plugin and add your code:
https://wordpress.org/plugins/google-remarketing/
Just remember that the main purpose of retargeting is to decrease your ad spend and increase your response rates. Fortunately there are a number of other videos that go into the details of how this system works. Feel free to watch another video by Jimmy Kim who provides an excellent explanation of the mechanics of retargeting https://youtu.be/JH-QNcmhnyo
Our team is happy to provide access and manage ads through our networks as well as any ad exchange that you are interested in using.
