It’s not just about having a website or content floating in the vast ocean of the internet; you want people to discover and connect with what you have to offer. That’s where the magic of Search Engine Optimization (SEO) comes into play.
SEO is like an art and science combined, carefully crafting your online presence to soar high in the search engine rankings. When users search for something they need, search engines like Google, Bing, or Yahoo use their mysterious algorithms to determine what content deserves to be on the spotlight. SEO is the key to unlocking that spotlight and attracting organic visitors who are genuinely interested in what you have to offer.
So, how does this SEO Methodology actually work? Let me break it down for you:
It all starts with understanding the language of the internet users. Keywords are the secret codes people use when searching for content online. Figuring out the right keywords is like finding the treasure map to your audience’s hearts. Tools like Google Keyword Planner and SEMrush come to the rescue, helping you unveil the hidden gems of keywords that will lead people right to your doorstep.
Think of it as the foundation of your SEO fortress. On-Page SEO is about optimizing your website’s elements to make it search engine-friendly. It’s like speaking the same language as the search engines. You sprinkle those carefully chosen keywords in titles, headings, meta descriptions, and throughout your content like fairy dust. And you mustn’t forget about creating valuable, high-quality content that captivates your audience, keeping them spellbound and coming back for more.
It’s time to venture beyond your website’s borders. Off-Page SEO is all about expanding your online kingdom. You venture out to build alliances with other reputable websites through powerful backlinks, while the magic of social media helps spread the word about your enchanting content.
Picture yourself as a digital architect, constructing a website that search engines can explore with ease. Technical SEO ensures your website is enchantingly sound, with speedy loading times and mobile responsiveness, so it casts its spell on both desktop and mobile users. The right URL structures and canonicalization ensure there’s no confusion in the magical realm of search engines.
The happiness of your visitors is vital in this digital kingdom. Search engines value user experience like treasures. Your website must be like a magical oasis, where visitors find what they seek effortlessly. Fast-loading pages, a mobile-friendly kingdom, easy navigation like a clear path in the enchanted forest, and a captivating design weave the spell of an exceptional user experience.
Beware of the ever-changing tides of the digital sea. Search engines continuously update their algorithms like the unpredictable winds. Adapting to these changes is the key to staying in their good graces and maintaining your ranking spell.
For those with physical roots, local SEO is like a special potion to attract nearby visitors. Your business is marked on the map with Google My Business, local citations spread your fame across the land, and glowing customer reviews like shining stars guide others to your doorstep.
By wielding these powerful SEO strategies, you can conjure visibility and draw organic traffic to your domain, leading to more conversions and achieving your online goals.
Our aim is to demystify the fundamental principles of SEO methodology, providing you with the essential knowledge to enhance your website’s visibility and attract more organic traffic.
By focusing on these three principles, you can address common issues that are often overlooked by local business owners. Whether you’re considering a website remodel or improving your landing page, keeping these key points in mind will greatly benefit your online presence.
Have you ever noticed how frustrating it can be when you come across a local business with an outdated website? It’s a common pet peeve among families. What’s even more puzzling is why many local business owners struggle to get a functional website or end up spending a fortune on one.
Creating a website is not as simple as it seems. There’s actually a science to making a website that is both useful and affordable. Unfortunately, most business owners miss out on three important factors. Let’s take a closer look at them:
1. Use a straightforward approach: When designing a website or landing page for a local business, it’s essential to include key information such as the About Page, Phone, Location, Services, and FAQ. Anything else is just a bonus for visitors.
2. Make it mobile-friendly: Believe it or not, many local businesses still have outdated websites that don’t load properly on mobile devices. The problem is, more than 50% of internet browsing happens on mobile devices. The good news is that updating your website to be mobile-friendly is not as expensive as you might think.
3. Optimize for search engines: Did you know that around 70% of search engine optimization (SEO) success lies in setting up your website the way Google wants it? There are resources available that explain how to do this effectively.
Creating a functional website doesn’t have to be a daunting task. With the right approach and understanding, you can develop a website that is user-friendly, mobile-responsive, and optimized for search engines. Take advantage of the resources available to enhance your website and improve your online visibility. Remember, an updated and modern website can lead to greater success for your business in the digital age.
Our full list of tools is set up in the order of importance. Website Builder - Wordpress, Groove.cm, Shopify Domains - Namecheap Shopping Cart - Thrive Cart, Stripe Email - Namecheap email Autoresponder - Groove.cm, Sendiio, Mailchimp, ConvertBox Content - ChatGPT,...
Building an email list from scratch is a rewarding journey that yields long-term benefits for your business or content creation endeavors. Define your target audience, set clear goals, and choose the right email marketing platform to get started.
We’ve been talking about the different ways you can use chat bots to power up your business – We’ve already covered sales*, support* and feedback gathering*, now we’re looking at TRAINING…
Now this type of bot is going to take a little longer to set up than most because you’ll want to pre-load it with lots of information, but the rewards will be worth it.
Here’s what you do: Pre-load your bot with lots of questions and answers about a specific topic or curriculum.
See the “DIY DAVE” example >> [INSERT YOUR AFFILIATE LINK] Your bot doesn’t have to know everything to start, but lots of pre-loaded questions combined with ongoing questions from your users will ensure it will quickly become an “expert” with massive ROI potential.
Here are just 6 examples:
– A bot that can give advice and support to new parents. – A bot that teaches them how to house train a puppy. – A bot that can guide customers through a complex instructions. – A bot that can teach your readers how to bake a cake. – A bot that can train site members how to use Facebook. – A bot that can train users how to launch their products.
That list is limitless!
You could easily build an entire business around your smart assistant/teaching bots and charge for access.
– Use a training bot to boost engagement and make your site sticky. – Use a training bot as an extra bonus to boost your product sales. – Use a training bot as a membership perk to increase stick rates. – Use a training bot as part of a high ticket coaching program. – Use a training bot to make targeted affiliate recommendations.
Once you have created your bot adding it to your website is easy, just add the code snippet.
Then to maintain your bot and keep things updated, simply login to your ChitChatChimp dashboard from any web browser (great if you are travelling) and add more pre-loaded questions/answers or add new replies to unanswered questions as they come in.
Your visitors, customers and members are ALREADY waiting for this!
The real beauty of this is that your users are essentially talking to you, asking you questions -It’s just that now “you” can have multiple simultaneous training sessions and “you” can have them 24 hours per day, seven days per week and 365 days per year… even when your on vacation and lazing by the pool.
And the cool thing is if you secure your account today you’ll benefit from:
ZERO CHAT LIMITS – Your bots can have UNLIMITED monthly chats.
NO ANSWER LIMITS – No limits on how many answers you add to your bot.
NO TRICKY CODING – Create your first bot in just a few minutes.
Build a training bot – Your Visitors Will Thank You For It!
NOTE: You can add bots to any kind of page including Shopify stores, WordPress sites (great for WooCommerce and Easy Digital Downloads) and they great with mobile too 🙂
As you already know, typical sales conversions fall somewhere between 1% – 5% – That means, even on a good day, 95 out of every 100 people who visit your site will leave empty handed…
It sucks!
We’ve come to expect it – It’s a ‘norm’… but it doesn’t have to be.
If you work hard to bring traffic to your site (or pay for the privilege) all those visitors leaving empty handed is a HUGE waste of time and money.
A CHAT BOT CAN HELP IN DIFFERENT WAYS
Here’s two of them:
ANSWERING PRE-SALES QUESTIONS: No matter how good your sales copy, it will never answer every question your prospects have. They’ll have lots, all racing round their mind while their mouse finger hovers over your buy button.
The more questions left unanswered, the less likely you’ll ever get to see their cash.
Answer their questions immediately. End doubts right on the page and remove any resistance to speed your buyers through to a completed sale.
There’s an added benefit too – Because your bot saves unanswered questions (and all chat logs) you’ll be sitting on a GOLDMINE OF DATA and insight you’ve never had before.
With Chit Chat Chimp you can use this valuable intel to tweak your sales pitch or restructure your offers making them even more attractive.
OFFERING INCENTIVES TO GET SALES: Sometimes even the best offers need a little ‘something extra’ to tip people over the buying line.
Set up your chat bot to ‘bribe’ visitors into buying right now. You can pre-load your bot with questions and answers along with custom greeting messages. So why not set the tone with an incentive?
Train your bot to offer special bonuses, discount coupons, free shipping, two for ones, extended guarantees, trials or other perks that you know will encourage visitors to take action right there and then.
If you leave visitors to go away and ‘think things over‘ then most likely you’ve already lost the sale.
And a chat bot is the PERFECT way to implement this tactic making the visitor feel special and rewarded. Using a chat bot also works better than just offering a perk somewhere on your page where it will be easily missed.
It certainly doesn’t feel like an ‘extra’ to your visitor because everyone gets it.
But when it’s offered by bot it feels real, it feels special in the same way when a salesman in a store adds something extra to ‘sweeten the deal’ for you in person.
Try both of these ideas out today and we guarantee you’ll see immediate positive results.
Go build a sales bot and ramp up your conversions right now
NOTE: You can add bots to any kind of page including Shopify stores, WordPress sites (great for WooCommerce and Easy Digital Downloads) and they great with mobile too 🙂
Special permission to republish this article was granted by Promote Labs Inc.
Writing a sales letter is easy. But writing one that actually converts browsers to buyers takes a bit more work.
Question is, how are your sales doing? Is your copy working for you? If it could use a few tweaks to start driving more sales, then you’ll want to check out these five tips and tricks for boosting your response rate…
1. Hit ‘Em Hard With The Headline You’ve got like a nanosecond to snag your reader’s attention with your headline. That’s why your headline needs to hit hard with a payload of benefits. If you can add a dash of curiosity, that’s even better.
So here’s what you need to do…
Sit down and really examine your offer. Then ask yourself, what are the TOP benefits of this offer?
Specifically, which of these benefits will your prospects value the most? Think of these top couple benefits as canons. You’re sitting in a busy marketplace, trying to get your prospect’s attention. Everyone and their brother is trying to do the same thing. They’re all yelling, they’re waving bright and shiny objects, they’re doing crazy dances.
And you know what you do?
Fire your big canons. Boom. Now that’s going to grab attention. It’s like grabbing your prospect by the shirt collar and saying, “You have this nasty problem that’s been plaguing you forever. Now you can get rid of it for good.” Tell you what, if you can promise to get rid of this problem quickly and easily, that’s even better. So let me give you an example…
“Discover the #1 Fat Loss Trick Hollywood Celebrities Use Whenever They Need to Quickly and Easily Burn 20 Pounds –
Now Just Imagine What It Will Do For You!”
See how that works?
It promises a big benefit. It arouses curiosity. It even tosses in a pinch of social proof to make the whole thing seem more credible and interesting. BOOM. Now you have your prospect’s attention.
2. Make It All About Your Reader Sometimes you’ll hear people say something like, “A prospect will never read something that long!” Or, “They’ll never watch that entire video!” But let me ask you a question…
Would YOU read a book that was all about you? I’m talking something like, “The Life and Times of [Insert Your Name Here].” Heck ya! You’d hang on every single word with great interesting and a burning curiosity for what the author will say about you next. That’s because we’re all sort of fascinated about ourselves, and a teensy bit ego-centric.
So guess what?
The same goes for your audience. They’re self-centered. They’re mostly concerned about themselves, their problems, and their feelings. So if you make your sales copy all about your prospect, you can bet they’ll hang on every word. Here’s a quick and dirty way to check to see if your copy is all about your readers: see how many times you use words like “you” and “your,” as opposed to works like “I,” “me,” and “we.” If you’re saying “I” a lot, then it’s time to reorient your copy to your reader.
3. Create Your Copy For Skimmers Oh yeah, it would be totally awesome if your prospects would read every single word of your sales page from start to finish. But you know what? There are a whole bunch of people who’re just going to skim down the page. And your copy needs to persuade them too. How? By formatting your letter in a way that spoon feeds the benefits of your offer to your skimmers. This means emphasizing the most important benefits.
For example:
• Sprinkle bolded sub headlines throughout your copy to showcase benefits and/or arouse curiosity.
• Make use of Johnson boxes to pull out important bits of text like testimonials.
• Put benefit statements in a bulleted list.
• Add a P.S. to the bottom of your sales page.
• Highlight important text using bold, italics or other emphasis. (Just don’t overdo it, as you don’t want your sales page to look like a three-ring circus.)
• Use graphics with captions to draw in the reader’s eyes. So here’s what you do…
Skim your own eyes down your sales letter, and read ONLY the emphasized bits such as subheadlines, bulleted lists, Johnson boxes, bolded text, big fonts and so on. Now ask yourself if those emphasized bits showcase the BEST parts of your offer. If not, time to go back and tweak your formatting. Next up…
4. Light a Fire Under Your Prospects You’ve kept your prospects hooked all the way to the end of your sales page or video. They’re interested in your product. You offer a call to action telling them exactly what to do next to order. So what happens next? The prospect just sits there like a turtle sunning himself on a log. And you lose the sale. Look, if you give your prospect an option of procrastinating, they will. They might feel like “sleeping on it.” Some of them might even have good intentions of coming back to order later, but they never do. Life gets in the way. They forget about you. The frenzied buying mood you whipped them into starts to fade. Suddenly buying your product just doesn’t seem that important or urgent anymore. So you know what you need to do? You need to give your prospects a sense of urgency. You need to give them a reason to order RIGHT NOW. You need to make them feel like they can’t even leave the page until they’ve placed their order.
How do you do this? Well, there are quite a few methods for creating this urgency.
However, one really effective way is to instill the fear of missing out. For example…
• Create a limited offer such as a workshop with a set number of seats available, and your prospects will order because of their fear of missing out.
• Create a limited-time discount offer that makes your prospect feel like they’re missing out on a great deal if they don’t order right away.
• Offer a special bonus gift to the first 100 people who order, which boosts your conversions because no one wants to miss out on an awesome freebie. So you get the idea. Make people feel like they’re going to miss out on something really fantastic, and they’ll be hitting your order button more often. And finally…
5. Track, Test and Tweak You can craft a sales letter that looks as snazzy as heck to your eye, but that doesn’t mean your prospects will be whipping out their credit cards. The only way to know for sure whether your sales letter is driving in the sales is by tracking, testing and tweaking it. What you do is make one change to your sales letter—such as the headline—and then use an A/B split-testing script to randomly send traffic to the two versions of your letter. You can then keep the headline that deposits the most money in your bank account. Rinse and repeat with the headline until you’ve got the best headline possible.
Keep doing this with every part of your sales letter, and you’ll have a high-response and very profitable sales letter in no time. Conclusion So there you have it: five proven ways to kick your sales up a notch. Of course these aren’t the only five ways to do it. Not by a long shot. If you’re looking to really get your sales flowing in, then you need to learn the secrets of writing smokin’ hot sales copy.
Good traffic alone won’t do it. A big list won’t do it. Not even a million affiliates can bring in the cash if your sales letter isn’t converting browsers into buyers. That’s why you need to find out what the pros know about writing great copy. And here’s the best place to discover these tips, tricks and strategies right now: powercopyclub.com . Check it out right now, because this is gonna rock your bottom line!
Special permission to republish this article was granted by Promote Labs Inc. & powercopyclub.com
One of the keys to a successful business is that you need to create a sales funnel. This means that you have multiple products at multiple price points for sale.
Your goal should be to get every customer to become repeat customers who buy from you again and again. For example, a typical sales funnel for a digital products business might include items such as reports, ebooks, videos, audios, webinars, and apps. The sales funnel may include the following price points:
• Free lead generators. These are high-value products you give away in order to get people onto your mailing list (and into your sales funnel).
• Entry-level products and services priced around $20 or less. These are sometimes called trip wire products because they offer a tremendous amount of value at a low price. They are “no brainer” purchases that are designed to turn prospects into cash-paying customers as quickly as possible.
• Mid-level products and services. These are products that are generally less than $100. For example, you might sell a set of training videos for $50.
• Premium products and services. These are your big-ticket items that are at least $100, but they may cost thousands or even tens of thousands of dollars.
Examples include high-end software, personal coaching/consulting, and access to weekend workshops.
• Recurring products and services. These are items for which your charge a recurring fee, such as a monthly membership fee. An example of this is charging a monthly fee to retain access to software, such as an autoresponder service.
Another example: charging a monthly fee for an ongoing product or service, such as access to a private support forum. Makes sense, right? The idea is to create multiple products and services at every price point.
Some of your customers are going to buy everything in your funnel, while others are going to pick and choose the best products for them. Still others may buy multiple products, but they won’t ever spend over a certain dollar amount (such as over $50) for each individual product. And then you’ll have the customers who’ll skip your entry level products completely and go right to your premium offerings. You need to create a sales funnel that can accommodate each of these types of customers. Now here’s where many business owners make a grave mistake…
They put their sales funnel together as they go. In other words, they don’t really plan it – they just play it by ear. The reason this is a mistake is because ideally you want to cross-promote your products and services within your sales funnel. If your products and services really don’t go together that well, then you’re going to have poor conversion rates. So here’s what you need to do instead…
Think of your sales funnel as a slippery slide. People who are interested in your free lead-generator product should be super-interested in your trip wire product. Those who buy your trip wire product should want to get their hands on your mid-level products. Anyone who wants your mid-level products should be dying to get their hands on your premium offerings.
For example…
• Anyone who gets a free dieting report from you will be interested in purchasing a low-calorie cookbook.
• Those who buy the cookbook will want the mid-level products, which include items such as complete diet guide and a meal-planning app.
• Those who get the guide will want to join the private support forum (with the recurring monthly fee).
• Those who join the forum will want to get personalized meal plans and training routines from you (high-ticket coaching). In sum… Each product in your sales funnel should compliment every other product in your funnel, which makes it easy for you to cross-promote them. Now here’s where a lot of business owners stumble…
They create a lot of entry-level products, but they don’t know how to create mid-level or premium products. The good news is that it’s a lot easier than you think—and there even some pretty slick ways to get others to create premium products for you, for FREE.
Do you want to know these secrets? Then check out the Product Profits Club at productprofitsclub.com— and do it today while you can still sneak in the backdoor for free. Check it out!
Special permission to republish this article was granted by Promote Labs Inc. & productprofitsclub.com
