One of the keys to a successful business is that you need to create a sales funnel. This means that you have multiple products at multiple price points for sale.
Your goal should be to get every customer to become repeat customers who buy from you again and again. For example, a typical sales funnel for a digital products business might include items such as reports, ebooks, videos, audios, webinars, and apps. The sales funnel may include the following price points:
• Free lead generators. These are high-value products you give away in order to get people onto your mailing list (and into your sales funnel).
• Entry-level products and services priced around $20 or less. These are sometimes called trip wire products because they offer a tremendous amount of value at a low price. They are “no brainer” purchases that are designed to turn prospects into cash-paying customers as quickly as possible.
• Mid-level products and services. These are products that are generally less than $100. For example, you might sell a set of training videos for $50.
• Premium products and services. These are your big-ticket items that are at least $100, but they may cost thousands or even tens of thousands of dollars.
Examples include high-end software, personal coaching/consulting, and access to weekend workshops.
• Recurring products and services. These are items for which your charge a recurring fee, such as a monthly membership fee. An example of this is charging a monthly fee to retain access to software, such as an autoresponder service.
Another example: charging a monthly fee for an ongoing product or service, such as access to a private support forum. Makes sense, right? The idea is to create multiple products and services at every price point.
Some of your customers are going to buy everything in your funnel, while others are going to pick and choose the best products for them. Still others may buy multiple products, but they won’t ever spend over a certain dollar amount (such as over $50) for each individual product. And then you’ll have the customers who’ll skip your entry level products completely and go right to your premium offerings. You need to create a sales funnel that can accommodate each of these types of customers. Now here’s where many business owners make a grave mistake…
They put their sales funnel together as they go. In other words, they don’t really plan it – they just play it by ear. The reason this is a mistake is because ideally you want to cross-promote your products and services within your sales funnel. If your products and services really don’t go together that well, then you’re going to have poor conversion rates. So here’s what you need to do instead…
Think of your sales funnel as a slippery slide. People who are interested in your free lead-generator product should be super-interested in your trip wire product. Those who buy your trip wire product should want to get their hands on your mid-level products. Anyone who wants your mid-level products should be dying to get their hands on your premium offerings.
For example…
• Anyone who gets a free dieting report from you will be interested in purchasing a low-calorie cookbook.
• Those who buy the cookbook will want the mid-level products, which include items such as complete diet guide and a meal-planning app.
• Those who get the guide will want to join the private support forum (with the recurring monthly fee).
• Those who join the forum will want to get personalized meal plans and training routines from you (high-ticket coaching). In sum… Each product in your sales funnel should compliment every other product in your funnel, which makes it easy for you to cross-promote them. Now here’s where a lot of business owners stumble…
They create a lot of entry-level products, but they don’t know how to create mid-level or premium products. The good news is that it’s a lot easier than you think—and there even some pretty slick ways to get others to create premium products for you, for FREE.
Do you want to know these secrets? Then check out the Product Profits Club at productprofitsclub.com— and do it today while you can still sneak in the backdoor for free. Check it out!
Special permission to republish this article was granted by Promote Labs Inc. & productprofitsclub.com
If you’re in the business of selling digital products such as books, videos or even apps, then you know just how hard it is to create all these products yourself. Is it possible?
You bet.
As long as you don’t mind growing your business at a snail’s pace. If watching your competitors overtake you and swipe your market share doesn’t bother you, then you can try to do everything yourself. However, here’s a better idea: hire professional freelancers to help you out.
These freelancers can create products for you, create content, and even help you market your business. Best of all, freelancers can often do this work better and more quickly than you can. But there’s a catch…
A good freelancer can help you grow your business… while a bad freelancer can waste your time, waste your money and cause you a lot of headaches. That simple fact often turns business owners off from hiring freelancers. But don’t let it stop you, because you’re about to discover how to find and H.I.R.E. an awesome freelancer by following these simple steps: Hunt Far and Wide Investigate Candidates Recruit the Best Candidates Encourage Your Freelancer
Let’s take a closer look at each of these steps…
Step 1: Hunt Far and Wide The first step in finding a great freelancer is to hunt in multiple places. In other words, cast a wide net to find as many potential freelancers as possible. This includes:
• Searching Google.
• Asking your colleagues for recommendations.
• Asking on business-related forums and Facebook groups.
• Mentioning your need for a freelancer to your contacts (email list, blog, social media, etc).
• Posting a project on freelance sites such as elance.com and upwork.com.
• Looking locally, such as posting a want-ad on CraigsList.org or even in the local newspaper. For this step, just create as big of a list of potential candidates as possible.
You’ll whittle down that list in the next step…
Step 2: Investigate Candidates For this step, you’re going to whittle down your big list of potential freelancers to create a small list of the best-qualified candidates. In other words, you’ll do your due diligence. This includes taking the following steps…
• Checking the freelancer’s portfolio to assess the quality of their work.
• Asking for and following up on references.
• Checking the person’s ratings and feedback on freelancing sites (where applicable).
• Using Google to research the freelancer. Once you’ve investigated each candidate thoroughly, then you’ll also want to check out their prices.
You may find their prices online, or in some cases you may need to fill out a form about your project in order to get a quote. Just be sure not to make any decisions based on price alone, as sometimes the “cheap” freelancer can cost you a lot of money in the long run. In other words, you often get exactly what you pay for.
Now that you have a short list of the best potential freelancers for your project, move onto the next step…
Step 3: Recruit the Best Candidates With luck, you have more than one good freelancer on your short list. Now what you want to do is hire the top candidates for a small job.
Here’s the thing…
Just because a freelancer totally rocks when working with others doesn’t mean this freelancer will work out well for you. Your colleagues may have had great experiences with this person, but perhaps the two of you won’t communicate well.
Maybe you’ll have a personality clash. Perhaps you’ll just have fundamental disagreements about how to perform the work. These are things you won’t really know until you work with the person. If you jump right in with a new freelancer on a big project, you may end up wasting time and money on someone who isn’t really going to work out that well for your needs.
The solution?
Hire your freelancer for a smaller job first. For example:
• If you need to hire someone to write a 80,000 word book, hire them to write a 10,000 word report first.
• If you want someone to do a 20-module video training series, hire them to do one module. Once you see how well you work with your top candidates and the quality of the work they provide, then you can hire on the best freelancer to do your big job.
At this point, it’s a good idea to sign an agreement with your freelancer. This agreement will cover the scope of the work, delivery deadlines, payment information and other relevant details. You’ll also want to sit down and chat about expectations with your freelancer. Your freelancer isn’t a mind-reader, so let him or her know what you expect. For example, if you expect your freelancer to update you on the project every three days, let them know about these expectations.
Final step…
Step 4: Encourage Your Freelancer At this point you’ll have a really awesome freelancer working for you. Now your job is to encourage this freelancer and provide a good working environment. In turn, you’ll get high-quality work and a good working relationship. Here are tips for creating a great work environment…
• Provide thorough briefs. The more details you can provide to your freelancer about your project, the more likely it is that you’ll get great results. So be thorough and exact about what you want on a project. • Respect your freelancer’s process.
In other words, don’t micromanage your freelancer. He or she is an independent contractor, not an employee. If he or she produces great results, then don’t interfere with your freelancer’s process for getting those results.
• Offer kind words. Obviously, your freelancer took the job because he wants the money. However, you can motivate your freelancer by offering kind words. If your freelancer does a great job, let him know. There’s never any reason to hold back on offering praise for a job well done.
• Give unexpected bonuses. If your freelancer does an exceptionally good job or comes in ahead of deadline, you might offer a bonus. This could come in the form of an extra cash bonus, or you might show your appreciation by giving your freelancer a gift certificate to a favorite restaurant. Now let’s wrap things up…
Conclusion
So there you have it… that’s how you find and H.I.R.E. a great freelancer. This is so important, because finding a great freelancer is one of the keys to growing your business. This is especially true if you’re building a digital-product business, where you sell products such as ebooks, software, apps, videos and so on. A freelancer can create these products for you, which frees up your time to work on your marketing plan.
But heads up…
Even a really awesome freelancer can’t save your business if your product ideas aren’t rocking anyone’s world. That’s why you need to find out how to create products that people really want to buy. And the best place to do that is right here: productprofitsclub.com. Be sure to check out that link now while you can still get in the backdoor for free!
Special permission to republish this article was granted by Promote Labs Inc. & productprofitsclub.com
Some people think that the reason they can’t get their business off the ground is because they don’t have the right tools, knowledge, experience or business plans.
Sure, all of those things are important.
But if you don’t have the right mindset, then all the best tools, resources and money in the world don’t mean a darn thing. Because without the right mindset, you won’t ever find the success you’re seeking. So with that in mind, let’s take a look at some of the most common mindset obstacles that can hold you back from achieving your business goals…
Obstacle 1: Negative People It would be nice if all your closest friends and family completely supported you, but that’s not usually what happens. Instead, what you’ll find out is that many of your loved ones end up being nay-saying, negative people.
It’s one thing when strangers laugh at your dreams and ridicule it. It’s another thing entirely when someone you love does it to you. It hurts. It can make you second guess your business ideas and plans. Yes, it can destroy your business plans altogether.
But that’s only if you let these negative people get to you. If you can push past their negativity, then you’ll be one step closer to your goals. Take Walt Disney as an example.
His banker wouldn’t loan him any money because he thought Disney’s idea for an animated film was ridiculous. His wife didn’t think there was an audience for it either. His own brother laughed in his face when Disney showed him the prototype for what would become Mickey Mouse.
Of course you know how this story ends. Disney was able to brush past the ridicule, the nay-saying, the doubting and the negativity. Today the Disney company is one of the largest and most profitable entertainment empires in the world, with books, movies, theme parks, TV shows and more. So let that sink in for a moment…
If Walt Disney had listened to all the negative voices around him, Mickey Mouse and Walt Disney World wouldn’t even exist today. Trust me, you’re going to get bombarded by negative voices too.
You need to learn how to tune them out and not let them distract you from your business plans and dreams.
You may need to stop talking business with the negative people in your life. If someone is too negative (about everything), you may even consider cutting them out of your life – or at least spending less time with them – because you don’t need that sort of toxicity around you. Next up… Obstacle 2: Not Believing in Yourself It’s hard enough when others ridicule your ideas or doubt your plans.
But sometimes that negative voice is your own. If you listen really closely, you may find your inner critic saying:
• This will never work.
• Who am I kidding?
• This is a waste of my time.
• I’m too old/young/inexperienced/stupid to do this. The first step is to simply learn to listen for this voice. It’s probably already playing in an endless loop, but you’re not always aware of it because you’re so used to it. Once you hear it, then you need to put it in its place. Counteract it. Talk back to it. For example:
• This will work because I’ve done the research and I’m persistent. • I’m smart enough to do this. I have experience.
• This is a good idea.
• The world needs this, and I need to deliver it to them. Once you get in the habit of recognizing and then counteracting your own negative critic, it will release its hold on you. Then you’ll be able to move forward more easily with your dreams and your plans.
Obstacle 3: Fear This is a huge dream killer. It might be fear of failure. It might be fear of success. It could just be the all-encompassing fear of the unknown.
Many people prefer to stick with the familiar, even if it means tossing their dreams to the wayside. Thing is, fear doesn’t always grip you with icy fingers. It doesn’t always come in a recognizable form. Many times it just sort of sneaks up on you and sabotages your business. Here are three disguises it takes on:
• Procrastination. This is pretty obvious when this happens. You start off the day with good intentions, but when it’s over you realize you didn’t do anything. Instead, you fiddled around on Facebook or watched videos on YouTube.
Maybe you even went offline and did something else. But the point is, you procrastinated and didn’t make any progress towards your business goals.
• Perfectionism. This is a tricky one, because society supports people who do a good job. So when someone never gets anything done because they’re trying to get it “perfect,” they can just tell themselves it’s a good thing that they’re doing a good job.
But guess what?
Nothing will ever be perfect. And once you realize that, you’ll be able to release products, launch business ideas and unleash websites on the world when they’re good (but not necessarily perfect), because you know you can always fix them as you go.
Take any software company as an example – they release good software, even though they know it’s not perfect. Once it’s out in the wild, then real users help them find the flaws so they can fix them. Point is, perfectionism isn’t the quest for the best – often it’s just fear in disguise.
Because if you never release anything, then you don’t have to worry about failing (or succeeding).
• Busy-work. This is where you find yourself extremely busy from morning until night, but you don’t actually get the important stuff done. For example, you set out to do market research. A week later all you’ve done is read forum post after forum post, which you’ve convinced yourself is important work.
Chances are it’s just busywork, because if you don’t work on the big stuff, then you never have to worry about failure or success (because you’ll never launch anything).
Point is, learn to recognize these disguises as fear. Then feel the fear and do it anyway, because nothing melts fear like purposeful action. Will You Choose Success?
Most people don’t realize that success is a choice – and you can make your choice right now.
You can choose to keep doing what you’ve always been doing… which means you’ll keep getting what you’ve always been getting. Day in, day out. Same thing. Same level of success. Same income. Same lifestyle. Same level of excitement (or boredom) that you’ve always had.
The alternative is for you to choose success right now. You can choose more fun, more excitement and more money as your business dreams come true.
If you choose success, then all you need to do is tweak your mindset so that you’re ready to handle whatever life throws at you. Fear melts away.
Comments from negative people bounce off you like you’re made of Teflon. You find yourself excited and motivated every day to get up and work on your business.
So how do you make these sorts of mindset tweaks? Simple, you go right now to successupgrade.com. Get the right mindset, and nothing can you hold you back. Find out for yourself by checking out the link right now.
Special permission to republish this article was granted by Promote Labs Inc. & successupgrade.com
Right at this very moment, there is someone visiting your website.
But they’re not just any visitor. This is a targeted visitor, someone who is very much interested in what you’re selling.
They’re looking over your offers. They’re reading your blog. They’re clicking on your links. And then… They click off your page. They may have the best intention of the world of coming back – maybe they even bookmarked your site – but once they leave your site, their enthusiasm is going to fade as fast as fireworks in a thunderstorm.
You’re going to lose a good prospect forever. Now most marketers know that they should try to capture their visitors onto a mailing list, which is why they have opt-in forms all over the website. That’s a good thing. But many of these same marketers just let visitors slip away once they click the “back” button or otherwise try to leave the site. And that’s a mistake.
You see, just because someone didn’t buy something or even join your list when they first arrived on your site doesn’t mean “no” forever. That’s why you need to give them a last-chance opportunity to “say” to an offer, such as a free lead-magnet product. Think about it…
When the visitor first arrived on your site, they didn’t join your list because you hadn’t yet built value and showed them you’re worth listening to. So just because you offered something before and they didn’t take it doesn’t mean you shouldn’t offer it to them again as they’re leaving.
If you put the right offer in front of your exit traffic, you might just end up with an eye-popping conversion rate. So that leads to this first question… What is the right offer? Most marketers put the same lead magnet in front of all their visitors. Sure, that will pull in a few subscribers.
But if you really want a conversion rate that’s off the charts, then you need to give your exiting visitors an offer that’s directly related to whatever it is they were just viewing. For example, if your visitor was just looking at your sales page for dog training videos, then you can offer them one video for free if they join your list.
Or if your visitor was reading a blog post about kettle bell training, then offer them a free report on the same topic. Point is, the more targeted your offer is, the better your conversion rate.
Now the next question…
How do you “capture” exit traffic? Redirecting exiting traffic to a special offer sounds a bit technical, right?
Well the good news is that it’s a lot easier than you think, especially if you follow these three steps… Step 1: Set up a professional lead page.
For this step you need an autoresponder (such as Aweber, GetResponse, MailChimp or any other reputable email service provider), and a web page to showcase your offer and opt-in form.
If you’re not exactly a word class web designer, no worries – you can still set up a great-looking lead page with just a couple clicks of your mouse. See landingpagemonkey.com for more details.
Step 2: Choose a targeted offer. As mentioned above, you’ll get a much higher conversion rate if you create multiple offers and then send your traffic to the offers most related to what they were just viewing. Just be sure your lead magnet product is valuable, it’s something your visitors really want, and it’s something that will lead to a paid product purchase.
Step 3: Redirect visitors. Now here’s what most people think is the tricky part – how do you redirect exiting visitors to your lead page? The good news is you don’t need to create any code or have any technical experience. Just use splittestmonkey.com, which will handle all the redirects for you. It’s pretty darn easy. And now the final question…
Where do you get all this traffic? Naturally, your exit traffic needs to come from somewhere. And if your traffic logs aren’t already flush with visitors, then you need to start generating a lot more targeted traffic. Here’s how to do it: trafficgenerationclub.com.
This is the best way to discover how two of the net’s top marketers bring in a steady stream of traffic every day of the week – and how you can do it too. So check it out at the link above, and do it now before this offer disappears.
Special permission to republish this article was granted by Promote Labs Inc. & trafficgenerationclub.com.
Are You Overlooking This Uber-Profitable Traffic Source?
How do you “capture” exit traffic? Redirecting exiting traffic to a special offer sounds a bit technical, right?
Right at this very moment, there is someone visiting your website.
But they’re not just any visitor. This is a targeted visitor, someone who is very much interested in what you’re selling.
They’re looking over your offers. They’re reading your blog. They’re clicking on your links. And then… They click off your page. They may have the best intention of the world of coming back – maybe they even bookmarked your site – but once they leave your site, their enthusiasm is going to fade as fast as fireworks in a thunderstorm.
You’re going to lose a good prospect forever. Now most marketers know that they should try to capture their visitors onto a mailing list, which is why they have opt-in forms all over the website. That’s a good thing. But many of these same marketers just let visitors slip away once they click the “back” button or otherwise try to leave the site. And that’s a mistake.
You see, just because someone didn’t buy something or even join your list when they first arrived on your site doesn’t mean “no” forever. That’s why you need to give them a last-chance opportunity to “say” to an offer, such as a free lead-magnet product. Think about it…
When the visitor first arrived on your site, they didn’t join your list because you hadn’t yet built value and showed them you’re worth listening to. So just because you offered something before and they didn’t take it doesn’t mean you shouldn’t offer it to them again as they’re leaving.
If you put the right offer in front of your exit traffic, you might just end up with an eye-popping conversion rate. So that leads to this first question… What is the right offer? Most marketers put the same lead magnet in front of all their visitors. Sure, that will pull in a few subscribers.
But if you really want a conversion rate that’s off the charts, then you need to give your exiting visitors an offer that’s directly related to whatever it is they were just viewing. For example, if your visitor was just looking at your sales page for dog training videos, then you can offer them one video for free if they join your list.
Or if your visitor was reading a blog post about kettle bell training, then offer them a free report on the same topic. Point is, the more targeted your offer is, the better your conversion rate.
Now the next question…
How do you “capture” exit traffic? Redirecting exiting traffic to a special offer sounds a bit technical, right?
Well the good news is that it’s a lot easier than you think, especially if you follow these three steps… Step 1: Set up a professional lead page.
For this step you need an autoresponder (such as Aweber, GetResponse, MailChimp or any other reputable email service provider), and a web page to showcase your offer and opt-in form.
If you’re not exactly a word class web designer, no worries – you can still set up a great-looking lead page with just a couple clicks of your mouse. See landingpagemonkey.com for more details.
Step 2: Choose a targeted offer. As mentioned above, you’ll get a much higher conversion rate if you create multiple offers and then send your traffic to the offers most related to what they were just viewing. Just be sure your lead magnet product is valuable, it’s something your visitors really want, and it’s something that will lead to a paid product purchase.
Step 3: Redirect visitors. Now here’s what most people think is the tricky part – how do you redirect exiting visitors to your lead page? The good news is you don’t need to create any code or have any technical experience. Just use splittestmonkey.com, which will handle all the redirects for you. It’s pretty darn easy. And now the final question…
Where do you get all this traffic? Naturally, your exit traffic needs to come from somewhere. And if your traffic logs aren’t already flush with visitors, then you need to start generating a lot more targeted traffic. Here’s how to do it: trafficgenerationclub.com.
This is the best way to discover how two of the net’s top marketers bring in a steady stream of traffic every day of the week – and how you can do it too. So check it out at the link above, and do it now before this offer disappears.
Special permission to republish this article was granted by Promote Labs Inc. & trafficgenerationclub.com.
this type of bot is going to take a little longer to set up than most because you’ll want to pre-load it with lots of information, but the rewards will be worth it.
a chat bot is the PERFECT way to implement this tactic making the visitor feel special and rewarded. Using a chat bot also works better than just offering a perk somewhere on your page where it will be easily missed.
Here’s a smart way to save your business $1,800 this year or get back 90 hours or more of your time and free yourself to do something more productive instead…
In a recent Promote Labs survey over 70% of web business owners said they spend an average 15 minutes per day answering support and pre/post sale questions.
It’s not HUGE but it does stack up fast and as your business grows so do the demands on your time.
Support comes with a cost too.
If you outsource: 15 Minutes Per Day @ $20 Per Hour = $1,800 a year
If you do it yourself: It’s 90 hours you could be doing more productive tasks.
Which means – A chat bot built to handle support will save you money or give you back LOTS of time!
Here’s just a few ways a bot can help:
– Keep customers happy with 24/7 ‘always there’ support. – Save time by answering repetitive or common questions. – Reduce refunds by helping frustrated/confused buyers. – Save costs of live chat or help-desk services fees. – Minimize support staffing costs.
And unlike support staff, your bots won’t get tired, they won’t arrive late at the office and they’ll never call in sick.
You could teach your bot to answer common questions like:
“Do you have set up instructions/videos” “How can I access my products/downloads” “How do I install this app/software” “How do I reset my password?” “Where are the set up instructions?” “How do I unzip a file” “Do you have an affiliate program” “Can I get a discount” “How much is shipping to … “
And potentially thousands more…
That’s why training a support bot will likely be an ongoing process but you only ever need to answer a question once. Once you’ve saved an answer, the next time your bot is asked that question it will know how to reply and respond accordingly.
And that’s an easy way to create a great first impression!
And the cool thing is if you secure an account at ChitChatChimp today you’ll benefit from:
ZERO CHAT LIMITS – Your bots can have UNLIMITED monthly chats. NO ANSWER LIMITS – No limits on how many answers you add to your bot. NO TRICKY CODING – Create your first bot in just a few minutes.
NOTE: You can add bots to any kind of page including Shopify stores, WordPress sites (great for WooCommerce and Easy Digital Downloads) and they great with mobile too 🙂
Special permission to republish this article was granted by Promote Labs Inc.
For a lot of marketers, split testing can seem like a bit of a mystery. Maybe that’s because so many people believe the myths about split testing. They make it more complex than it really needs to be. And when something seems complex, a lot of people simply decide not to mess with it.
If you’ve ever felt the same way about split testing, then you’re going to want to read the myth-busting facts about split testing below. Take a look…
Myth 1: You Don’t Need To Test It If Someone Else Already Has
There are a lot of marketers who share their split testing results. You can read how their tweaks and changes affected the conversion rates on sales letters, emails, ad campaigns and more.
So you know what happens?
Some marketers see this data, see that it’s coming from a trustworthy source, and then decide they don’t need to run a test since someone else has already done the test.
That’s a big mistake.
You see, unless you are selling the exact same thing to the exact same audience in the exact same way, you can’t take someone else’s split-testing results and apply it to your marketing.
For example, maybe a marketer in your niche just revealed that an orange payment button boosted their conversions by 20%. So a bunch of marketers run out and change their payment buttons to orange buttons too – but they never test it. They just assume it works.
But maybe the orange payment button WON’T work for YOU. For example, maybe orange actually clashes with your site design. Maybe orange looks garish on your site. So if a customer views your payment button as loud and garish and out-of-place, they might just hit the back button rather than hitting the payment button.
Point is, just because it works for someone else doesn’t mean it will work for you. The only way to know for sure is to do your own split testing. Sure, you can use other peoples’ test results to get ideas of what to test on your site. Just don’t assume their results will apply to your audience.
Next…
Myth 2: Multivariate Testing is Better Than Split Testing
Split testing is when you test just ONE element while holding all other variables constant. Multivariate testing is when you test multiple variables at the same time in order to determine which combination produces the best results.
Now here’s what a lot of people don’t realize: you can get the same end results whether you’re doing multivariate testing or split testing.
But there is one big problem when it comes to multivariate testing…
It requires a LOT of traffic. And if you’re not running a big business with a popular, heavily trafficked website, it might take many months for you to get any results.
That’s why so many marketers prefer split testing. They can split test one item – such as a headline – and get results really fast (in as little as a week). That means they can start profiting from their test results immediately, rather than waiting months for the results.
The other problem with multivariate testing is that because you need SO much traffic, you may find it difficult to achieve a high level of statistical confidence in your results. High statistical confidence, such as being 95% confident with your results, requires a big sample size. Those who can’t get that much traffic might drop their confidence levels – but that increases the chance of interpreting the results in the wrong way.
Still another problem with multivariate testing is that if one of your factors isn’t really providing any statistically significant changes to the conversion rate, it makes interpreting the test a little difficult. In those cases, running a standard A/B split test is better, because the results are more clear.
So here’s the bottom line…
Split testing does everything a multivariate test can do, if you run a series of tests. The difference is that you can start profiting immediately from your initial test results, rather than waiting months to get enough traffic to conduct a multivariate test. That’s why so many smart marketers choose split testing, and why you should too.
Which brings us to the final myth…
Myth 3: Split Testing is Difficult
This is perhaps the #1 reason why a lot of marketers simply don’t bother with split testing: they think it’s hard.
And you know what?
If you use the wrong tools, it IS hard.
Maybe you’ve done some research on the split testing tools, and you ended up walking away feeling unsure. Overwhelmed. Confused.
And no wonder…
Before you can even use a lot of the tools that are on the market, it feels like you need a PhD in statistics. You have do all sorts of number crunching before you even begin. You have to figure out how much traffic to get and how many conversions you need.
And before you can pick a winner, you need to be sure it’s a statistically relevant result. If you don’t know a whole lot about statistics, then it’s hard to interpret the results. You end up second guessing yourself a lot.
Oy!
It’s enough to make your head explode. And it sure sucks all the fun out of split testing.
Until now…
Because when you have the right tools, then you don’t need to be a super statistics geek to start profiting from split testing. And here’s the tool I’m talking about: Split Test Monkey.
Split Test Monkey (STM) makes testing faster and easier than you ever thought possible. That’s because STM does all the heavy lifting and number crunching for you. This clever tool tracks all your conversions and then runs the data to pick a winner. And you can be sure of your result, because Split Test Monkey even lets you choose the confidence level.
So yes, split testing USED to be hard and complicated. But not anymore – not when you use Split Test Monkey to quickly and easily boost your conversion rates.
In Sum…
If you’re not split testing yet, you should be. That’s because a good split test can deliver a lot of very exciting benefits to you, including:
” Higher conversion rates. ” More opt-ins. ” More customers. ” More sales. ” Lower refund rates. ” More revenue. ” Better return on your ad investments.
And more.
Just consider how much MORE money you’d make if you doubled your current sales letter conversion rate. Imagining triple it… or even quadrupling it.
Imagine how much more money you’d make if you doubled or tripled the opt-in rate on your current lead page. Imagine getting more people to open your emails, and more people clicking on the links, and more people buying what you’re selling.
All of this is possible once you start split testing. And the good news is that split testing is easier and faster than ever before when you have the right tool. That tool is Split Test Monkey, which is my new favorite go-to tool for increasing my profits.
You’re really going to like it too. So check it out now here.
Special permission to republish this article was granted by Promote Labs Inc.
