As you already know, typical sales conversions fall somewhere between 1% – 5% – That means, even on a good day, 95 out of every 100 people who visit your site will leave empty handed…
It sucks!
We’ve come to expect it – It’s a ‘norm’… but it doesn’t have to be.
If you work hard to bring traffic to your site (or pay for the privilege) all those visitors leaving empty handed is a HUGE waste of time and money.
A CHAT BOT CAN HELP IN DIFFERENT WAYS
Here’s two of them:
ANSWERING PRE-SALES QUESTIONS: No matter how good your sales copy, it will never answer every question your prospects have. They’ll have lots, all racing round their mind while their mouse finger hovers over your buy button.
The more questions left unanswered, the less likely you’ll ever get to see their cash.
Answer their questions immediately. End doubts right on the page and remove any resistance to speed your buyers through to a completed sale.
There’s an added benefit too – Because your bot saves unanswered questions (and all chat logs) you’ll be sitting on a GOLDMINE OF DATA and insight you’ve never had before.
With Chit Chat Chimp you can use this valuable intel to tweak your sales pitch or restructure your offers making them even more attractive.
OFFERING INCENTIVES TO GET SALES: Sometimes even the best offers need a little ‘something extra’ to tip people over the buying line.
Set up your chat bot to ‘bribe’ visitors into buying right now. You can pre-load your bot with questions and answers along with custom greeting messages. So why not set the tone with an incentive?
Train your bot to offer special bonuses, discount coupons, free shipping, two for ones, extended guarantees, trials or other perks that you know will encourage visitors to take action right there and then.
If you leave visitors to go away and ‘think things over‘ then most likely you’ve already lost the sale.
And a chat bot is the PERFECT way to implement this tactic making the visitor feel special and rewarded. Using a chat bot also works better than just offering a perk somewhere on your page where it will be easily missed.
It certainly doesn’t feel like an ‘extra’ to your visitor because everyone gets it.
But when it’s offered by bot it feels real, it feels special in the same way when a salesman in a store adds something extra to ‘sweeten the deal’ for you in person.
Try both of these ideas out today and we guarantee you’ll see immediate positive results.
Go build a sales bot and ramp up your conversions right now
NOTE: You can add bots to any kind of page including Shopify stores, WordPress sites (great for WooCommerce and Easy Digital Downloads) and they great with mobile too 🙂
Special permission to republish this article was granted by Promote Labs Inc.
If you’re in the business of selling digital products such as books, videos or even apps, then you know just how hard it is to create all these products yourself. Is it possible?
You bet.
As long as you don’t mind growing your business at a snail’s pace. If watching your competitors overtake you and swipe your market share doesn’t bother you, then you can try to do everything yourself. However, here’s a better idea: hire professional freelancers to help you out.
These freelancers can create products for you, create content, and even help you market your business. Best of all, freelancers can often do this work better and more quickly than you can. But there’s a catch…
A good freelancer can help you grow your business… while a bad freelancer can waste your time, waste your money and cause you a lot of headaches. That simple fact often turns business owners off from hiring freelancers. But don’t let it stop you, because you’re about to discover how to find and H.I.R.E. an awesome freelancer by following these simple steps: Hunt Far and Wide Investigate Candidates Recruit the Best Candidates Encourage Your Freelancer
Let’s take a closer look at each of these steps…
Step 1: Hunt Far and Wide The first step in finding a great freelancer is to hunt in multiple places. In other words, cast a wide net to find as many potential freelancers as possible. This includes:
• Searching Google.
• Asking your colleagues for recommendations.
• Asking on business-related forums and Facebook groups.
• Mentioning your need for a freelancer to your contacts (email list, blog, social media, etc).
• Posting a project on freelance sites such as elance.com and upwork.com.
• Looking locally, such as posting a want-ad on CraigsList.org or even in the local newspaper. For this step, just create as big of a list of potential candidates as possible.
You’ll whittle down that list in the next step…
Step 2: Investigate Candidates For this step, you’re going to whittle down your big list of potential freelancers to create a small list of the best-qualified candidates. In other words, you’ll do your due diligence. This includes taking the following steps…
• Checking the freelancer’s portfolio to assess the quality of their work.
• Asking for and following up on references.
• Checking the person’s ratings and feedback on freelancing sites (where applicable).
• Using Google to research the freelancer. Once you’ve investigated each candidate thoroughly, then you’ll also want to check out their prices.
You may find their prices online, or in some cases you may need to fill out a form about your project in order to get a quote. Just be sure not to make any decisions based on price alone, as sometimes the “cheap” freelancer can cost you a lot of money in the long run. In other words, you often get exactly what you pay for.
Now that you have a short list of the best potential freelancers for your project, move onto the next step…
Step 3: Recruit the Best Candidates With luck, you have more than one good freelancer on your short list. Now what you want to do is hire the top candidates for a small job.
Here’s the thing…
Just because a freelancer totally rocks when working with others doesn’t mean this freelancer will work out well for you. Your colleagues may have had great experiences with this person, but perhaps the two of you won’t communicate well.
Maybe you’ll have a personality clash. Perhaps you’ll just have fundamental disagreements about how to perform the work. These are things you won’t really know until you work with the person. If you jump right in with a new freelancer on a big project, you may end up wasting time and money on someone who isn’t really going to work out that well for your needs.
The solution?
Hire your freelancer for a smaller job first. For example:
• If you need to hire someone to write a 80,000 word book, hire them to write a 10,000 word report first.
• If you want someone to do a 20-module video training series, hire them to do one module. Once you see how well you work with your top candidates and the quality of the work they provide, then you can hire on the best freelancer to do your big job.
At this point, it’s a good idea to sign an agreement with your freelancer. This agreement will cover the scope of the work, delivery deadlines, payment information and other relevant details. You’ll also want to sit down and chat about expectations with your freelancer. Your freelancer isn’t a mind-reader, so let him or her know what you expect. For example, if you expect your freelancer to update you on the project every three days, let them know about these expectations.
Final step…
Step 4: Encourage Your Freelancer At this point you’ll have a really awesome freelancer working for you. Now your job is to encourage this freelancer and provide a good working environment. In turn, you’ll get high-quality work and a good working relationship. Here are tips for creating a great work environment…
• Provide thorough briefs. The more details you can provide to your freelancer about your project, the more likely it is that you’ll get great results. So be thorough and exact about what you want on a project. • Respect your freelancer’s process.
In other words, don’t micromanage your freelancer. He or she is an independent contractor, not an employee. If he or she produces great results, then don’t interfere with your freelancer’s process for getting those results.
• Offer kind words. Obviously, your freelancer took the job because he wants the money. However, you can motivate your freelancer by offering kind words. If your freelancer does a great job, let him know. There’s never any reason to hold back on offering praise for a job well done.
• Give unexpected bonuses. If your freelancer does an exceptionally good job or comes in ahead of deadline, you might offer a bonus. This could come in the form of an extra cash bonus, or you might show your appreciation by giving your freelancer a gift certificate to a favorite restaurant. Now let’s wrap things up…
Conclusion
So there you have it… that’s how you find and H.I.R.E. a great freelancer. This is so important, because finding a great freelancer is one of the keys to growing your business. This is especially true if you’re building a digital-product business, where you sell products such as ebooks, software, apps, videos and so on. A freelancer can create these products for you, which frees up your time to work on your marketing plan.
But heads up…
Even a really awesome freelancer can’t save your business if your product ideas aren’t rocking anyone’s world. That’s why you need to find out how to create products that people really want to buy. And the best place to do that is right here: productprofitsclub.com. Be sure to check out that link now while you can still get in the backdoor for free!
Special permission to republish this article was granted by Promote Labs Inc. & productprofitsclub.com
Some people think that the reason they can’t get their business off the ground is because they don’t have the right tools, knowledge, experience or business plans.
Sure, all of those things are important.
But if you don’t have the right mindset, then all the best tools, resources and money in the world don’t mean a darn thing. Because without the right mindset, you won’t ever find the success you’re seeking. So with that in mind, let’s take a look at some of the most common mindset obstacles that can hold you back from achieving your business goals…
Obstacle 1: Negative People It would be nice if all your closest friends and family completely supported you, but that’s not usually what happens. Instead, what you’ll find out is that many of your loved ones end up being nay-saying, negative people.
It’s one thing when strangers laugh at your dreams and ridicule it. It’s another thing entirely when someone you love does it to you. It hurts. It can make you second guess your business ideas and plans. Yes, it can destroy your business plans altogether.
But that’s only if you let these negative people get to you. If you can push past their negativity, then you’ll be one step closer to your goals. Take Walt Disney as an example.
His banker wouldn’t loan him any money because he thought Disney’s idea for an animated film was ridiculous. His wife didn’t think there was an audience for it either. His own brother laughed in his face when Disney showed him the prototype for what would become Mickey Mouse.
Of course you know how this story ends. Disney was able to brush past the ridicule, the nay-saying, the doubting and the negativity. Today the Disney company is one of the largest and most profitable entertainment empires in the world, with books, movies, theme parks, TV shows and more. So let that sink in for a moment…
If Walt Disney had listened to all the negative voices around him, Mickey Mouse and Walt Disney World wouldn’t even exist today. Trust me, you’re going to get bombarded by negative voices too.
You need to learn how to tune them out and not let them distract you from your business plans and dreams.
You may need to stop talking business with the negative people in your life. If someone is too negative (about everything), you may even consider cutting them out of your life – or at least spending less time with them – because you don’t need that sort of toxicity around you. Next up… Obstacle 2: Not Believing in Yourself It’s hard enough when others ridicule your ideas or doubt your plans.
But sometimes that negative voice is your own. If you listen really closely, you may find your inner critic saying:
• This will never work.
• Who am I kidding?
• This is a waste of my time.
• I’m too old/young/inexperienced/stupid to do this. The first step is to simply learn to listen for this voice. It’s probably already playing in an endless loop, but you’re not always aware of it because you’re so used to it. Once you hear it, then you need to put it in its place. Counteract it. Talk back to it. For example:
• This will work because I’ve done the research and I’m persistent. • I’m smart enough to do this. I have experience.
• This is a good idea.
• The world needs this, and I need to deliver it to them. Once you get in the habit of recognizing and then counteracting your own negative critic, it will release its hold on you. Then you’ll be able to move forward more easily with your dreams and your plans.
Obstacle 3: Fear This is a huge dream killer. It might be fear of failure. It might be fear of success. It could just be the all-encompassing fear of the unknown.
Many people prefer to stick with the familiar, even if it means tossing their dreams to the wayside. Thing is, fear doesn’t always grip you with icy fingers. It doesn’t always come in a recognizable form. Many times it just sort of sneaks up on you and sabotages your business. Here are three disguises it takes on:
• Procrastination. This is pretty obvious when this happens. You start off the day with good intentions, but when it’s over you realize you didn’t do anything. Instead, you fiddled around on Facebook or watched videos on YouTube.
Maybe you even went offline and did something else. But the point is, you procrastinated and didn’t make any progress towards your business goals.
• Perfectionism. This is a tricky one, because society supports people who do a good job. So when someone never gets anything done because they’re trying to get it “perfect,” they can just tell themselves it’s a good thing that they’re doing a good job.
But guess what?
Nothing will ever be perfect. And once you realize that, you’ll be able to release products, launch business ideas and unleash websites on the world when they’re good (but not necessarily perfect), because you know you can always fix them as you go.
Take any software company as an example – they release good software, even though they know it’s not perfect. Once it’s out in the wild, then real users help them find the flaws so they can fix them. Point is, perfectionism isn’t the quest for the best – often it’s just fear in disguise.
Because if you never release anything, then you don’t have to worry about failing (or succeeding).
• Busy-work. This is where you find yourself extremely busy from morning until night, but you don’t actually get the important stuff done. For example, you set out to do market research. A week later all you’ve done is read forum post after forum post, which you’ve convinced yourself is important work.
Chances are it’s just busywork, because if you don’t work on the big stuff, then you never have to worry about failure or success (because you’ll never launch anything).
Point is, learn to recognize these disguises as fear. Then feel the fear and do it anyway, because nothing melts fear like purposeful action. Will You Choose Success?
Most people don’t realize that success is a choice – and you can make your choice right now.
You can choose to keep doing what you’ve always been doing… which means you’ll keep getting what you’ve always been getting. Day in, day out. Same thing. Same level of success. Same income. Same lifestyle. Same level of excitement (or boredom) that you’ve always had.
The alternative is for you to choose success right now. You can choose more fun, more excitement and more money as your business dreams come true.
If you choose success, then all you need to do is tweak your mindset so that you’re ready to handle whatever life throws at you. Fear melts away.
Comments from negative people bounce off you like you’re made of Teflon. You find yourself excited and motivated every day to get up and work on your business.
So how do you make these sorts of mindset tweaks? Simple, you go right now to successupgrade.com. Get the right mindset, and nothing can you hold you back. Find out for yourself by checking out the link right now.
Special permission to republish this article was granted by Promote Labs Inc. & successupgrade.com
You can take two people from the same background and give them the same resources, blueprints and business plans.
One of those people will go on to enjoy massive success, while the other person washes out after a few months or maybe a few years. So what’s the difference between these two people? Just this: mindset. If someone has the right mindset, they can begin with a poor business plan and still win in the end.
On the other hand, someone with a poor mindset can begin with the best business plan in the world… and yet still epically fail in the end. Mindset really does make all the difference.
So the question is, do YOU have what it takes to be a successful entrepreneur? Read on to find out if you possess these characteristics…
You’re Willing To Take Risks So you’re not exactly going to run to Vegas and drop your life savings on the roulette wheel. That would be a dumb move. But if you want to be a successful entrepreneur, then you need to be willing to take some risk.
The good news is that with careful planning and research, you can take calculated risks that are good bets. You see, there are no guarantees in business. Great ideas fail all the time. Even established businesses lose market share when something better comes along. (When was the last time you heard someone talk about MySpace or Alta Vista?)
So you need to be able to absorb some amount of risk and then push forward even if things don’t turn out exactly the way you planned. Which brings us to the next point…
You See Failures Differently When the average person fails, he beats himself up. If it’s a stinging failure, the average person quits. He decides his plans weren’t meant to be, and he scraps all his big plans and dreams.
Successful entrepreneurs are different because they don’t see failures as failures – instead, they see failures and disappointments as lessons.
Take Thomas Edison as an example. He tried to create a light bulb in thousands of different ways. He didn’t see these experiments as failures. Instead, he saw them as a lesson in how not to create a light bulb. So every time he “failed” to create the light bulb, he figured he was one step closer to success.
If you can start seeing your failures as lessons and learn from them, then you too can put yourself one step closer to success. You’re Tenacious Another characteristic of successful entrepreneurs is that they don’t give up very easily.
Go back to the Edison example – he “failed” thousands of times, but he didn’t give up. Pick up the biography of some of your favorite entrepreneurs, and you’ll find out that their road to success wasn’t always smooth.
There were obstacles, setbacks and problems. Yet the true entrepreneur keeps going – and that’s what you’ll need to do too, no matter what life throws your way. You Make Data-Driven Decisions Sure, just about every successful entrepreneur on the planet has made a decision based on a gut feeling.
But the key here is that successful entrepreneurs make decisions based on the data whenever possible, and try to leave emotion out of the decision-making process.
Point is, you don’t throw darts at a dartboard when it’s decision time. You’re also not so arrogant as to think you have all the answers. Instead, you do your research. You test. And then you analyze the data before making a decision.
It may not be the exact right decision, but taking a calculated risk is better than blindly guessing.
In Sum…
People are going to laugh at you. You’re going to feel fear at times. Your plans won’t always work out. Sometimes life is going to throw you a curve ball.
Question is, will you keep going? Will you feel the fear and do it anyway? Will you be able to block out negativity and keep your eye on your goal?
Many people try to start businesses. Most of them fail. Some of these entrepreneurs never try again, and go on to live a meager existence in some cubicle that they absolutely hate.
It doesn’t have to be that way for you. Because once you tweak your mindset, then you can write your own ticket in life.
The good news is you don’t need to be born with this mindset – you can learn how to think like an entrepreneur starting right now at successupgrade.com – check it out, because this could be the big turning point for you.
Special permission to republish this article was granted by Promote Labs Inc. & successupgrade.com
For a lot of marketers, split testing can seem like a bit of a mystery. Maybe that’s because so many people believe the myths about split testing. They make it more complex than it really needs to be. And when something seems complex, a lot of people simply decide not to mess with it.
If you’ve ever felt the same way about split testing, then you’re going to want to read the myth-busting facts about split testing below. Take a look…
Myth 1: You Don’t Need To Test It If Someone Else Already Has
There are a lot of marketers who share their split testing results. You can read how their tweaks and changes affected the conversion rates on sales letters, emails, ad campaigns and more.
So you know what happens?
Some marketers see this data, see that it’s coming from a trustworthy source, and then decide they don’t need to run a test since someone else has already done the test.
That’s a big mistake.
You see, unless you are selling the exact same thing to the exact same audience in the exact same way, you can’t take someone else’s split-testing results and apply it to your marketing.
For example, maybe a marketer in your niche just revealed that an orange payment button boosted their conversions by 20%. So a bunch of marketers run out and change their payment buttons to orange buttons too – but they never test it. They just assume it works.
But maybe the orange payment button WON’T work for YOU. For example, maybe orange actually clashes with your site design. Maybe orange looks garish on your site. So if a customer views your payment button as loud and garish and out-of-place, they might just hit the back button rather than hitting the payment button.
Point is, just because it works for someone else doesn’t mean it will work for you. The only way to know for sure is to do your own split testing. Sure, you can use other peoples’ test results to get ideas of what to test on your site. Just don’t assume their results will apply to your audience.
Next…
Myth 2: Multivariate Testing is Better Than Split Testing
Split testing is when you test just ONE element while holding all other variables constant. Multivariate testing is when you test multiple variables at the same time in order to determine which combination produces the best results.
Now here’s what a lot of people don’t realize: you can get the same end results whether you’re doing multivariate testing or split testing.
But there is one big problem when it comes to multivariate testing…
It requires a LOT of traffic. And if you’re not running a big business with a popular, heavily trafficked website, it might take many months for you to get any results.
That’s why so many marketers prefer split testing. They can split test one item – such as a headline – and get results really fast (in as little as a week). That means they can start profiting from their test results immediately, rather than waiting months for the results.
The other problem with multivariate testing is that because you need SO much traffic, you may find it difficult to achieve a high level of statistical confidence in your results. High statistical confidence, such as being 95% confident with your results, requires a big sample size. Those who can’t get that much traffic might drop their confidence levels – but that increases the chance of interpreting the results in the wrong way.
Still another problem with multivariate testing is that if one of your factors isn’t really providing any statistically significant changes to the conversion rate, it makes interpreting the test a little difficult. In those cases, running a standard A/B split test is better, because the results are more clear.
So here’s the bottom line…
Split testing does everything a multivariate test can do, if you run a series of tests. The difference is that you can start profiting immediately from your initial test results, rather than waiting months to get enough traffic to conduct a multivariate test. That’s why so many smart marketers choose split testing, and why you should too.
Which brings us to the final myth…
Myth 3: Split Testing is Difficult
This is perhaps the #1 reason why a lot of marketers simply don’t bother with split testing: they think it’s hard.
And you know what?
If you use the wrong tools, it IS hard.
Maybe you’ve done some research on the split testing tools, and you ended up walking away feeling unsure. Overwhelmed. Confused.
And no wonder…
Before you can even use a lot of the tools that are on the market, it feels like you need a PhD in statistics. You have do all sorts of number crunching before you even begin. You have to figure out how much traffic to get and how many conversions you need.
And before you can pick a winner, you need to be sure it’s a statistically relevant result. If you don’t know a whole lot about statistics, then it’s hard to interpret the results. You end up second guessing yourself a lot.
Oy!
It’s enough to make your head explode. And it sure sucks all the fun out of split testing.
Until now…
Because when you have the right tools, then you don’t need to be a super statistics geek to start profiting from split testing. And here’s the tool I’m talking about: Split Test Monkey.
Split Test Monkey (STM) makes testing faster and easier than you ever thought possible. That’s because STM does all the heavy lifting and number crunching for you. This clever tool tracks all your conversions and then runs the data to pick a winner. And you can be sure of your result, because Split Test Monkey even lets you choose the confidence level.
So yes, split testing USED to be hard and complicated. But not anymore – not when you use Split Test Monkey to quickly and easily boost your conversion rates.
In Sum…
If you’re not split testing yet, you should be. That’s because a good split test can deliver a lot of very exciting benefits to you, including:
” Higher conversion rates. ” More opt-ins. ” More customers. ” More sales. ” Lower refund rates. ” More revenue. ” Better return on your ad investments.
And more.
Just consider how much MORE money you’d make if you doubled your current sales letter conversion rate. Imagining triple it… or even quadrupling it.
Imagine how much more money you’d make if you doubled or tripled the opt-in rate on your current lead page. Imagine getting more people to open your emails, and more people clicking on the links, and more people buying what you’re selling.
All of this is possible once you start split testing. And the good news is that split testing is easier and faster than ever before when you have the right tool. That tool is Split Test Monkey, which is my new favorite go-to tool for increasing my profits.
You’re really going to like it too. So check it out now here.
Special permission to republish this article was granted by Promote Labs Inc.
Ask just about any online marketer on the planet if they have enough traffic, and I bet the answer is “no.” Even the marketers who’re pulling down the huge traffic numbers want more traffic. And the reason is pretty simple: because more traffic equals more customers, more sales and more cash.
However, while most marketers want more traffic, there’s also a good chunk of marketers who’re making some deadly traffic mistakes. That’s right, they’re shooting themselves in the foot and settling for a trickle of traffic when they could be so much more. Are you making these deadly traffic and marketing mistakes too? Find out by reading on…
Mistake 1: Cherry-Picking Traffic Methods You’ve probably read a ton of books, blog posts, articles and other materials about getting traffic. Maybe you’ve even started developing a plan for which traffic methods you’re going to use and which ones you’re going to skip. Hold up there for a second…
If you’re completely skipping a traffic method because you think or even know that it won’t work, then that’s one thing.
For example, trying to generate traffic from some decade-old, untargeted source like a “start page” exchange is pretty fruitless. If you read about this in some old traffic report then yeah…
feel free to ignore it. What I’m talking about are ignoring proven traffic methods that are sure to bring targeted traffic to your site.
For example:
• You don’t feel like building a list or publishing a blog, because you don’t really feel like developing and committing to a publishing schedule.
• You don’t want to get joint venture partners or affiliates, because you’re happier working alone.
• You thumb your nose at social media, even though your target market is young and known to hang out on Facebook all day. So what if there is a traffic method that you don’t really feel like doing? Then hire someone to do it for you. Because if you want to build a thriving business, don’t skip over a promising traffic method just because you don’t feel like doing it yourself.
Mistake 2: Not Being Consistent Sometimes marketers start off really enthusiastic about driving traffic to their site. They start running ads, doing content swaps, blogging, setting up a Facebook page, optimizing their pages for the search engines, setting up an affiliate program… and so on.
This goes on for a few weeks, and the traffic starts coming in at a nice clip. So when the marketer sees all the targeted traffic filling up his traffic logs, he diverts his attention and starts working on something else. Many marketers think that if they stop working on their marketing, that somehow the traffic will just keep coming in on its own.
Of course it doesn’t work that way. Content swaps lose effectiveness as the content drops off the blogger’s front page. Affiliates start to lose interest and go seek out other opportunities. Facebook fans and blog readers drift away when they realize there hasn’t been any new content in a while.
The competitors in the search engines knock your pages out of the top spots. And of course paid ads don’t bring in any visitors once you stop the campaigns. So here’s the point…
If you want to keep the traffic not only coming in but building over time, you need to do something every day to increase your traffic.
For example, you may do one or more of the following every day:
• Recruit new affiliates or joint venture partners. You might make it a goal to find five new partners before the week is out.
• Send an email to marketing partners. At a minimum, you can send them new tools to help their promotions, such as new ads, blog posts and graphics. If you really want to get them hopping, then send out an announcement about an upcoming affiliate contest.
• Post something on your blog, on someone else’s blog, or on social media. Or do all three. Aim for something that will engage readers and start up a discussion.
• Create a viral video. This could be something funny, super-useful or even controversial. Then post it on social media and see if you get any traction.
• Send an email to your list. Then make it a point to do this regularly, as the only way to build a good relationship with them is by sending your list engaging content on at least a weekly basis.
• Start up a Facebook ad campaign. Just be sure to use the ad platform’s power tool to get your ad in front of as targeted an audience as possible. And so on. In short: Small steps on a consistent basis lead to big results over time. And now the third mistake…
Mistake 3: Skipping the Tracking and Testing Many marketers waste a lot of time and money chasing after advertising strategies that simply don’t work for them. Maybe they’re using ineffective ads or calls to action. Maybe their lead pages suck.
Or maybe they’re even posting ads in places where they’re getting very little action. Why on earth would someone keep throwing money and time at advertising that doesn’t work?
Simple: Because these marketers have no idea their advertising doesn’t work. And you know what? Unless you are tracking and testing your ad campaigns, you too might be wasting a lot of money and time running lousy ads. So what you need to do is start keeping careful track of what works and what doesn’t.
You’ll need a tool to track and statistically test your ads and campaigns. You can find plenty of tools around, such as Google Analytics, or the open-source alternative at matomo.org. Check your other tools, which may have built in tracking.
One good example is your email service provider, as many of the big providers can track open and click-through rates. Once you decide what you’re going to test, then be sure to test just one element of your ad campaign at a time.
That way, you can be confident that any change in the conversion rate is due to that one element, rather than something else. For example, if you’re testing the best time of the day to send emails – 9:00am or 9:00pm — then you need to randomly split your list into two groups and send out the exact same email to both groups.
If everything else about the emails is exactly the same, then you’ll know that any difference in conversion rate is due to the time it was sent out. Conclusion These three mistakes seem pretty simple, and yet you’ll face dismal amounts of traffic if you make these mistakes too.
So be sure to test everything, diversify your traffic methods, and take consistent steps every day to build your traffic. Of course the question is, what all should you be doing to build traffic?
And another one: what is the best way to bring in targeted traffic?
The answers to these questions can make or break your business, which is why you’ll want to get your answers from the best source around: trafficgenerationclub.com. But don’t take my word for it – check it out for yourself by clicking the link above to find out what you’ve been missing. And do it now, before this very special offer disappears.
Special permission to republish this article was granted by Promote Labs Inc. & trafficgenerationclub.com.
