Video marketing is an awesome way to get your message out regarding your product or services. Below are the 3 major reasons video clip advertising is currently one of one of the most popular web marketing approaches.
With faster internet becoming more available online video streaming as a promotion that is ending up being significantly popular. Different kinds of video clips abound in the web– video e-mails, video clip immediate messages, video clip programs, and video blog sites.
The idea behind video clips is to develop videos that provide efficient ads without alienating viewers that don’t have ad fatigue.
There are a great deal of reasons that video advertising and marketing continuing to be significantly popular; here are a few of these factors.
Reason 1: Wide Coverage and Increased Reach
With video advertising and marketing, you will certainly be able to get to different people, young or old, male or women. Your advertising will reach millions of individuals, no matter their age, sex, as well as race.
Hundreds of internet sites produce great interest from people worldwide. Individuals, specifically people below the age of 40, are choosing to watch videos on every subject every day.
This opens up an entire worldwide market for every service. It is no surprise why an estimated $700 million was invested for video advertising and marketing in 2021 alone. This number is expected to increase in the coming years. With most internet users choosing to purchase items online, more and more video clips are being created every day.
Reason 2: Video Clips Get the Message Throughout
Video messaging makes use of the audio-visual approach, so it’s even more efficient in getting any kind of message across. People would generally respond even more to both visual and audio excitement.
If your video captures your audience’s passion, you might expect a call, an order, or a hit on your website. It has also been proven that the response from a video is far more effective than an image or sound.
Video clips are a type of an individual interaction to your target market. You can create all sort of videos and send them via email or post them on your web sites. You can develop video clip immediate messages, emails or blog sites. It depends upon what kind of video marketing would certainly be best for you.
Reason 3: Relatively Affordable
Online video advertising is not costly. It is cheap for now yet it works. It offers a solid service as well improving earnings. These video ads can be cheaper than print ads or TELEVISION ads. You don’t need millions of dollars to start your next advertising campaign. This levels the playing field for home-based e-business owners like you.
Basically any kind of company can create their very own online video clips. It is time to start promoting your business through video clips, and using these clips to increase sales.
We’ve been talking about the different ways you can use chat bots to power up your business – We’ve already covered sales*, support* and feedback gathering*, now we’re looking at TRAINING…
Now this type of bot is going to take a little longer to set up than most because you’ll want to pre-load it with lots of information, but the rewards will be worth it.
Here’s what you do: Pre-load your bot with lots of questions and answers about a specific topic or curriculum.
See the “DIY DAVE” example >> [INSERT YOUR AFFILIATE LINK] Your bot doesn’t have to know everything to start, but lots of pre-loaded questions combined with ongoing questions from your users will ensure it will quickly become an “expert” with massive ROI potential.
Here are just 6 examples:
– A bot that can give advice and support to new parents. – A bot that teaches them how to house train a puppy. – A bot that can guide customers through a complex instructions. – A bot that can teach your readers how to bake a cake. – A bot that can train site members how to use Facebook. – A bot that can train users how to launch their products.
That list is limitless!
You could easily build an entire business around your smart assistant/teaching bots and charge for access.
– Use a training bot to boost engagement and make your site sticky. – Use a training bot as an extra bonus to boost your product sales. – Use a training bot as a membership perk to increase stick rates. – Use a training bot as part of a high ticket coaching program. – Use a training bot to make targeted affiliate recommendations.
Once you have created your bot adding it to your website is easy, just add the code snippet.
Then to maintain your bot and keep things updated, simply login to your ChitChatChimp dashboard from any web browser (great if you are travelling) and add more pre-loaded questions/answers or add new replies to unanswered questions as they come in.
Your visitors, customers and members are ALREADY waiting for this!
The real beauty of this is that your users are essentially talking to you, asking you questions -It’s just that now “you” can have multiple simultaneous training sessions and “you” can have them 24 hours per day, seven days per week and 365 days per year… even when your on vacation and lazing by the pool.
And the cool thing is if you secure your account today you’ll benefit from:
ZERO CHAT LIMITS – Your bots can have UNLIMITED monthly chats.
NO ANSWER LIMITS – No limits on how many answers you add to your bot.
NO TRICKY CODING – Create your first bot in just a few minutes.
Build a training bot – Your Visitors Will Thank You For It!
NOTE: You can add bots to any kind of page including Shopify stores, WordPress sites (great for WooCommerce and Easy Digital Downloads) and they great with mobile too đ
As you already know, typical sales conversions fall somewhere between 1% â 5% â That means, even on a good day, 95 out of every 100 people who visit your site will leave empty handed…
It sucks!
Weâve come to expect it â Itâs a ânormâ… but it doesnât have to be.
If you work hard to bring traffic to your site (or pay for the privilege) all those visitors leaving empty handed is a HUGE waste of time and money.
A CHAT BOT CAN HELP IN DIFFERENT WAYS
Hereâs two of them:
ANSWERING PRE-SALES QUESTIONS: No matter how good your sales copy, it will never answer every question your prospects have. Theyâll have lots, all racing round their mind while their mouse finger hovers over your buy button.
The more questions left unanswered, the less likely youâll ever get to see their cash.
Answer their questions immediately. End doubts right on the page and remove any resistance to speed your buyers through to a completed sale.
Thereâs an added benefit too – Because your bot saves unanswered questions (and all chat logs) youâll be sitting on a GOLDMINE OF DATA and insight youâve never had before.
With Chit Chat Chimp you can use this valuable intel to tweak your sales pitch or restructure your offers making them even more attractive.
OFFERING INCENTIVES TO GET SALES: Sometimes even the best offers need a little âsomething extraâ to tip people over the buying line.
Set up your chat bot to âbribeâ visitors into buying right now. You can pre-load your bot with questions and answers along with custom greeting messages. So why not set the tone with an incentive?
Train your bot to offer special bonuses, discount coupons, free shipping, two for ones, extended guarantees, trials or other perks that you know will encourage visitors to take action right there and then.
If you leave visitors to go away and âthink things overâ then most likely youâve already lost the sale.
And a chat bot is the PERFECT way to implement this tactic making the visitor feel special and rewarded. Using a chat bot also works better than just offering a perk somewhere on your page where it will be easily missed.
It certainly doesnât feel like an âextraâ to your visitor because everyone gets it.
But when itâs offered by bot it feels real, it feels special in the same way when a salesman in a store adds something extra to âsweeten the dealâ for you in person.
Try both of these ideas out today and we guarantee youâll see immediate positive results.
Go build a sales bot and ramp up your conversions right now
NOTE: You can add bots to any kind of page including Shopify stores, WordPress sites (great for WooCommerce and Easy Digital Downloads) and they great with mobile too đ
Special permission to republish this article was granted by Promote Labs Inc.
One of the keys to a successful business is that you need to create a sales funnel. This means that you have multiple products at multiple price points for sale.
Your goal should be to get every customer to become repeat customers who buy from you again and again. For example, a typical sales funnel for a digital products business might include items such as reports, ebooks, videos, audios, webinars, and apps. The sales funnel may include the following price points:
⢠Free lead generators. These are high-value products you give away in order to get people onto your mailing list (and into your sales funnel).
⢠Entry-level products and services priced around $20 or less. These are sometimes called trip wire products because they offer a tremendous amount of value at a low price. They are âno brainerâ purchases that are designed to turn prospects into cash-paying customers as quickly as possible.
⢠Mid-level products and services. These are products that are generally less than $100. For example, you might sell a set of training videos for $50.
⢠Premium products and services. These are your big-ticket items that are at least $100, but they may cost thousands or even tens of thousands of dollars.
Examples include high-end software, personal coaching/consulting, and access to weekend workshops.
⢠Recurring products and services. These are items for which your charge a recurring fee, such as a monthly membership fee. An example of this is charging a monthly fee to retain access to software, such as an autoresponder service.
Another example: charging a monthly fee for an ongoing product or service, such as access to a private support forum. Makes sense, right? The idea is to create multiple products and services at every price point.
Some of your customers are going to buy everything in your funnel, while others are going to pick and choose the best products for them. Still others may buy multiple products, but they wonât ever spend over a certain dollar amount (such as over $50) for each individual product. And then youâll have the customers whoâll skip your entry level products completely and go right to your premium offerings. You need to create a sales funnel that can accommodate each of these types of customers. Now hereâs where many business owners make a grave mistakeâŚ
They put their sales funnel together as they go. In other words, they donât really plan it â they just play it by ear. The reason this is a mistake is because ideally you want to cross-promote your products and services within your sales funnel. If your products and services really donât go together that well, then youâre going to have poor conversion rates. So hereâs what you need to do insteadâŚ
Think of your sales funnel as a slippery slide. People who are interested in your free lead-generator product should be super-interested in your trip wire product. Those who buy your trip wire product should want to get their hands on your mid-level products. Anyone who wants your mid-level products should be dying to get their hands on your premium offerings.
For exampleâŚ
⢠Anyone who gets a free dieting report from you will be interested in purchasing a low-calorie cookbook.
⢠Those who buy the cookbook will want the mid-level products, which include items such as complete diet guide and a meal-planning app.
⢠Those who get the guide will want to join the private support forum (with the recurring monthly fee).
⢠Those who join the forum will want to get personalized meal plans and training routines from you (high-ticket coaching). In sum⌠Each product in your sales funnel should compliment every other product in your funnel, which makes it easy for you to cross-promote them. Now hereâs where a lot of business owners stumbleâŚ
They create a lot of entry-level products, but they donât know how to create mid-level or premium products. The good news is that itâs a lot easier than you thinkâand there even some pretty slick ways to get others to create premium products for you, for FREE.
Do you want to know these secrets? Then check out the Product Profits Club at productprofitsclub.com— and do it today while you can still sneak in the backdoor for free. Check it out!
Special permission to republish this article was granted by Promote Labs Inc. & productprofitsclub.com
If youâre in the business of selling digital products such as books, videos or even apps, then you know just how hard it is to create all these products yourself. Is it possible?
You bet.
As long as you donât mind growing your business at a snailâs pace. If watching your competitors overtake you and swipe your market share doesnât bother you, then you can try to do everything yourself. However, hereâs a better idea: hire professional freelancers to help you out.
These freelancers can create products for you, create content, and even help you market your business. Best of all, freelancers can often do this work better and more quickly than you can. But thereâs a catchâŚ
A good freelancer can help you grow your business⌠while a bad freelancer can waste your time, waste your money and cause you a lot of headaches. That simple fact often turns business owners off from hiring freelancers. But donât let it stop you, because youâre about to discover how to find and H.I.R.E. an awesome freelancer by following these simple steps: Hunt Far and Wide Investigate Candidates Recruit the Best Candidates Encourage Your Freelancer
Letâs take a closer look at each of these stepsâŚ
Step 1: Hunt Far and Wide The first step in finding a great freelancer is to hunt in multiple places. In other words, cast a wide net to find as many potential freelancers as possible. This includes:
⢠Searching Google.
⢠Asking your colleagues for recommendations.
⢠Asking on business-related forums and Facebook groups.
⢠Mentioning your need for a freelancer to your contacts (email list, blog, social media, etc).
⢠Posting a project on freelance sites such as elance.com and upwork.com.
⢠Looking locally, such as posting a want-ad on CraigsList.org or even in the local newspaper. For this step, just create as big of a list of potential candidates as possible.
Youâll whittle down that list in the next stepâŚ
Step 2: Investigate Candidates For this step, youâre going to whittle down your big list of potential freelancers to create a small list of the best-qualified candidates. In other words, youâll do your due diligence. This includes taking the following stepsâŚ
⢠Checking the freelancerâs portfolio to assess the quality of their work.
⢠Asking for and following up on references.
⢠Checking the personâs ratings and feedback on freelancing sites (where applicable).
⢠Using Google to research the freelancer. Once youâve investigated each candidate thoroughly, then youâll also want to check out their prices.
You may find their prices online, or in some cases you may need to fill out a form about your project in order to get a quote. Just be sure not to make any decisions based on price alone, as sometimes the âcheapâ freelancer can cost you a lot of money in the long run. In other words, you often get exactly what you pay for.
Now that you have a short list of the best potential freelancers for your project, move onto the next stepâŚ
Step 3: Recruit the Best Candidates With luck, you have more than one good freelancer on your short list. Now what you want to do is hire the top candidates for a small job.
Hereâs the thingâŚ
Just because a freelancer totally rocks when working with others doesnât mean this freelancer will work out well for you. Your colleagues may have had great experiences with this person, but perhaps the two of you wonât communicate well.
Maybe youâll have a personality clash. Perhaps youâll just have fundamental disagreements about how to perform the work. These are things you wonât really know until you work with the person. If you jump right in with a new freelancer on a big project, you may end up wasting time and money on someone who isnât really going to work out that well for your needs.
The solution?
Hire your freelancer for a smaller job first. For example:
⢠If you need to hire someone to write a 80,000 word book, hire them to write a 10,000 word report first.
⢠If you want someone to do a 20-module video training series, hire them to do one module. Once you see how well you work with your top candidates and the quality of the work they provide, then you can hire on the best freelancer to do your big job.
At this point, itâs a good idea to sign an agreement with your freelancer. This agreement will cover the scope of the work, delivery deadlines, payment information and other relevant details. Youâll also want to sit down and chat about expectations with your freelancer. Your freelancer isnât a mind-reader, so let him or her know what you expect. For example, if you expect your freelancer to update you on the project every three days, let them know about these expectations.
Final stepâŚ
Step 4: Encourage Your Freelancer At this point youâll have a really awesome freelancer working for you. Now your job is to encourage this freelancer and provide a good working environment. In turn, youâll get high-quality work and a good working relationship. Here are tips for creating a great work environmentâŚ
⢠Provide thorough briefs. The more details you can provide to your freelancer about your project, the more likely it is that youâll get great results. So be thorough and exact about what you want on a project. ⢠Respect your freelancerâs process.
In other words, donât micromanage your freelancer. He or she is an independent contractor, not an employee. If he or she produces great results, then donât interfere with your freelancerâs process for getting those results.
⢠Offer kind words. Obviously, your freelancer took the job because he wants the money. However, you can motivate your freelancer by offering kind words. If your freelancer does a great job, let him know. Thereâs never any reason to hold back on offering praise for a job well done.
⢠Give unexpected bonuses. If your freelancer does an exceptionally good job or comes in ahead of deadline, you might offer a bonus. This could come in the form of an extra cash bonus, or you might show your appreciation by giving your freelancer a gift certificate to a favorite restaurant. Now letâs wrap things upâŚ
Conclusion
So there you have it⌠thatâs how you find and H.I.R.E. a great freelancer. This is so important, because finding a great freelancer is one of the keys to growing your business. This is especially true if youâre building a digital-product business, where you sell products such as ebooks, software, apps, videos and so on. A freelancer can create these products for you, which frees up your time to work on your marketing plan.
But heads upâŚ
Even a really awesome freelancer canât save your business if your product ideas arenât rocking anyoneâs world. Thatâs why you need to find out how to create products that people really want to buy. And the best place to do that is right here: productprofitsclub.com. Be sure to check out that link now while you can still get in the backdoor for free!
Special permission to republish this article was granted by Promote Labs Inc. & productprofitsclub.com
For a lot of marketers, split testing can seem like a bit of a mystery. Maybe that’s because so many people believe the myths about split testing. They make it more complex than it really needs to be. And when something seems complex, a lot of people simply decide not to mess with it.
If you’ve ever felt the same way about split testing, then you’re going to want to read the myth-busting facts about split testing below. Take a lookâŚ
Myth 1: You Don’t Need To Test It If Someone Else Already Has
There are a lot of marketers who share their split testing results. You can read how their tweaks and changes affected the conversion rates on sales letters, emails, ad campaigns and more.
So you know what happens?
Some marketers see this data, see that it’s coming from a trustworthy source, and then decide they don’t need to run a test since someone else has already done the test.
That’s a big mistake.
You see, unless you are selling the exact same thing to the exact same audience in the exact same way, you can’t take someone else’s split-testing results and apply it to your marketing.
For example, maybe a marketer in your niche just revealed that an orange payment button boosted their conversions by 20%. So a bunch of marketers run out and change their payment buttons to orange buttons too – but they never test it. They just assume it works.
But maybe the orange payment button WON’T work for YOU. For example, maybe orange actually clashes with your site design. Maybe orange looks garish on your site. So if a customer views your payment button as loud and garish and out-of-place, they might just hit the back button rather than hitting the payment button.
Point is, just because it works for someone else doesn’t mean it will work for you. The only way to know for sure is to do your own split testing. Sure, you can use other peoples’ test results to get ideas of what to test on your site. Just don’t assume their results will apply to your audience.
NextâŚ
Myth 2: Multivariate Testing is Better Than Split Testing
Split testing is when you test just ONE element while holding all other variables constant. Multivariate testing is when you test multiple variables at the same time in order to determine which combination produces the best results.
Now here’s what a lot of people don’t realize: you can get the same end results whether you’re doing multivariate testing or split testing.
But there is one big problem when it comes to multivariate testingâŚ
It requires a LOT of traffic. And if you’re not running a big business with a popular, heavily trafficked website, it might take many months for you to get any results.
That’s why so many marketers prefer split testing. They can split test one item – such as a headline – and get results really fast (in as little as a week). That means they can start profiting from their test results immediately, rather than waiting months for the results.
The other problem with multivariate testing is that because you need SO much traffic, you may find it difficult to achieve a high level of statistical confidence in your results. High statistical confidence, such as being 95% confident with your results, requires a big sample size. Those who can’t get that much traffic might drop their confidence levels – but that increases the chance of interpreting the results in the wrong way.
Still another problem with multivariate testing is that if one of your factors isn’t really providing any statistically significant changes to the conversion rate, it makes interpreting the test a little difficult. In those cases, running a standard A/B split test is better, because the results are more clear.
So here’s the bottom lineâŚ
Split testing does everything a multivariate test can do, if you run a series of tests. The difference is that you can start profiting immediately from your initial test results, rather than waiting months to get enough traffic to conduct a multivariate test. That’s why so many smart marketers choose split testing, and why you should too.
Which brings us to the final mythâŚ
Myth 3: Split Testing is Difficult
This is perhaps the #1 reason why a lot of marketers simply don’t bother with split testing: they think it’s hard.
And you know what?
If you use the wrong tools, it IS hard.
Maybe you’ve done some research on the split testing tools, and you ended up walking away feeling unsure. Overwhelmed. Confused.
And no wonderâŚ
Before you can even use a lot of the tools that are on the market, it feels like you need a PhD in statistics. You have do all sorts of number crunching before you even begin. You have to figure out how much traffic to get and how many conversions you need.
And before you can pick a winner, you need to be sure it’s a statistically relevant result. If you don’t know a whole lot about statistics, then it’s hard to interpret the results. You end up second guessing yourself a lot.
Oy!
It’s enough to make your head explode. And it sure sucks all the fun out of split testing.
Until nowâŚ
Because when you have the right tools, then you don’t need to be a super statistics geek to start profiting from split testing. And here’s the tool I’m talking about: Split Test Monkey.
Split Test Monkey (STM) makes testing faster and easier than you ever thought possible. That’s because STM does all the heavy lifting and number crunching for you. This clever tool tracks all your conversions and then runs the data to pick a winner. And you can be sure of your result, because Split Test Monkey even lets you choose the confidence level.
So yes, split testing USED to be hard and complicated. But not anymore – not when you use Split Test Monkey to quickly and easily boost your conversion rates.
In SumâŚ
If you’re not split testing yet, you should be. That’s because a good split test can deliver a lot of very exciting benefits to you, including:
” Higher conversion rates. ” More opt-ins. ” More customers. ” More sales. ” Lower refund rates. ” More revenue. ” Better return on your ad investments.
And more.
Just consider how much MORE money you’d make if you doubled your current sales letter conversion rate. Imagining triple it⌠or even quadrupling it.
Imagine how much more money you’d make if you doubled or tripled the opt-in rate on your current lead page. Imagine getting more people to open your emails, and more people clicking on the links, and more people buying what you’re selling.
All of this is possible once you start split testing. And the good news is that split testing is easier and faster than ever before when you have the right tool. That tool is Split Test Monkey, which is my new favorite go-to tool for increasing my profits.
You’re really going to like it too. So check it out now here.
Special permission to republish this article was granted by Promote Labs Inc.
