Ask just about any online marketer on the planet if they have enough traffic, and I bet the answer is “no.” Even the marketers who’re pulling down the huge traffic numbers want more traffic. And the reason is pretty simple: because more traffic equals more customers, more sales and more cash.
However, while most marketers want more traffic, there’s also a good chunk of marketers who’re making some deadly traffic mistakes. That’s right, they’re shooting themselves in the foot and settling for a trickle of traffic when they could be so much more. Are you making these deadly traffic and marketing mistakes too? Find out by reading on…
Mistake 1: Cherry-Picking Traffic Methods You’ve probably read a ton of books, blog posts, articles and other materials about getting traffic. Maybe you’ve even started developing a plan for which traffic methods you’re going to use and which ones you’re going to skip. Hold up there for a second…
If you’re completely skipping a traffic method because you think or even know that it won’t work, then that’s one thing.
For example, trying to generate traffic from some decade-old, untargeted source like a “start page” exchange is pretty fruitless. If you read about this in some old traffic report then yeah…
feel free to ignore it. What I’m talking about are ignoring proven traffic methods that are sure to bring targeted traffic to your site.
For example:
• You don’t feel like building a list or publishing a blog, because you don’t really feel like developing and committing to a publishing schedule.
• You don’t want to get joint venture partners or affiliates, because you’re happier working alone.
• You thumb your nose at social media, even though your target market is young and known to hang out on Facebook all day. So what if there is a traffic method that you don’t really feel like doing? Then hire someone to do it for you. Because if you want to build a thriving business, don’t skip over a promising traffic method just because you don’t feel like doing it yourself.
Mistake 2: Not Being Consistent Sometimes marketers start off really enthusiastic about driving traffic to their site. They start running ads, doing content swaps, blogging, setting up a Facebook page, optimizing their pages for the search engines, setting up an affiliate program… and so on.
This goes on for a few weeks, and the traffic starts coming in at a nice clip. So when the marketer sees all the targeted traffic filling up his traffic logs, he diverts his attention and starts working on something else. Many marketers think that if they stop working on their marketing, that somehow the traffic will just keep coming in on its own.
Of course it doesn’t work that way. Content swaps lose effectiveness as the content drops off the blogger’s front page. Affiliates start to lose interest and go seek out other opportunities. Facebook fans and blog readers drift away when they realize there hasn’t been any new content in a while.
The competitors in the search engines knock your pages out of the top spots. And of course paid ads don’t bring in any visitors once you stop the campaigns. So here’s the point…
If you want to keep the traffic not only coming in but building over time, you need to do something every day to increase your traffic.
For example, you may do one or more of the following every day:
• Recruit new affiliates or joint venture partners. You might make it a goal to find five new partners before the week is out.
• Send an email to marketing partners. At a minimum, you can send them new tools to help their promotions, such as new ads, blog posts and graphics. If you really want to get them hopping, then send out an announcement about an upcoming affiliate contest.
• Post something on your blog, on someone else’s blog, or on social media. Or do all three. Aim for something that will engage readers and start up a discussion.
• Create a viral video. This could be something funny, super-useful or even controversial. Then post it on social media and see if you get any traction.
• Send an email to your list. Then make it a point to do this regularly, as the only way to build a good relationship with them is by sending your list engaging content on at least a weekly basis.
• Start up a Facebook ad campaign. Just be sure to use the ad platform’s power tool to get your ad in front of as targeted an audience as possible. And so on. In short: Small steps on a consistent basis lead to big results over time. And now the third mistake…
Mistake 3: Skipping the Tracking and Testing Many marketers waste a lot of time and money chasing after advertising strategies that simply don’t work for them. Maybe they’re using ineffective ads or calls to action. Maybe their lead pages suck.
Or maybe they’re even posting ads in places where they’re getting very little action. Why on earth would someone keep throwing money and time at advertising that doesn’t work?
Simple: Because these marketers have no idea their advertising doesn’t work. And you know what? Unless you are tracking and testing your ad campaigns, you too might be wasting a lot of money and time running lousy ads. So what you need to do is start keeping careful track of what works and what doesn’t.
You’ll need a tool to track and statistically test your ads and campaigns. You can find plenty of tools around, such as Google Analytics, or the open-source alternative at matomo.org. Check your other tools, which may have built in tracking.
One good example is your email service provider, as many of the big providers can track open and click-through rates. Once you decide what you’re going to test, then be sure to test just one element of your ad campaign at a time.
That way, you can be confident that any change in the conversion rate is due to that one element, rather than something else. For example, if you’re testing the best time of the day to send emails – 9:00am or 9:00pm — then you need to randomly split your list into two groups and send out the exact same email to both groups.
If everything else about the emails is exactly the same, then you’ll know that any difference in conversion rate is due to the time it was sent out. Conclusion These three mistakes seem pretty simple, and yet you’ll face dismal amounts of traffic if you make these mistakes too.
So be sure to test everything, diversify your traffic methods, and take consistent steps every day to build your traffic. Of course the question is, what all should you be doing to build traffic?
And another one: what is the best way to bring in targeted traffic?
The answers to these questions can make or break your business, which is why you’ll want to get your answers from the best source around: trafficgenerationclub.com. But don’t take my word for it – check it out for yourself by clicking the link above to find out what you’ve been missing. And do it now, before this very special offer disappears.
Special permission to republish this article was granted by Promote Labs Inc. & trafficgenerationclub.com.
Are you looking for a way to make money from home? Then chances are, you’ve probably run into your fair share of scams.
Except if you haven’t yet investigated any of these opportunities too closely yet, then you may not even realize how many of them are a little shady to downright fraudulent.
So let me share with you some of the more common “make money online” opportunities that just don’t work. Taking Surveys I’m sure you’ve seen these opportunities all around the web, telling you that you can make money by taking surveys, usually for companies doing market research. Sounds promising, yes?
Well, the truth is that some of these opportunities actually are legit. That is, the companies do pay people to take these surveys. But here’s the problem… You’ll get paid pennies. And that means that you’d probably make more money working in a sweat shop in a third-world country. So forget about these opportunities.
You’ll waste way too much time making way too little money. That’s time you can’t get back. That’s time you could be using to pursue something that actually pays you well. Assembling Jewelry From Home Here’s another popular scam, where businesses offer to pay you for every piece of jewelry or other crafts you assemble using one of their kits.
Some of these opportunities even pose as religious or charitable organizations. There are two things that make this opportunity a scam: 1. They make you pay for the kit. You see, that’s how the scammer makes money, by charging people like you for the kit. They say they can’t afford to send out these kits for free, but really you’re just lining their pockets with pure profits if you buy it. 2. They reject a LOT of your assembled pieces. Here’s where it really gets scammy. You can be just as careful as can be and assemble the jewelry exactly according to instructions. But when you send in your completed pieces – fully expecting to get paid for them – the company will reject a lot of them. In the end, you’re working really hard for just pennies per hour. What a scam.
Placing Ads This make money scam goes back many decades, and yet you still see incarnations of it every now and again. Here’s the scam in a nutshell… You see an ad saying you can make money placing ads. When you reply to this ad, you’re asked to pay a fee in order to start the job. It might be $20, $50 or more. Once you pay your fee, then you find out exactly what you’ll be doing. Ready for this?
You’ll be placing the exact same ad that you just answered, where you ask people to pay you a fee in order to get the job. So not only is it a huge scam (as there is no real job and no value being exchanged), but you’re also scamming others if you participate in it. If you see anything like this, run far and run fast. Here’s the Truth About Making Money From Home…
The more you look, the more you realize how many people are trying to scam those who’re looking to make money from home. It’s frightening. And it just about puts you off the whole idea of self-employment. But hold up… If you’re wondering if it’s possible to find a real way to make money online, the answer is yes… YES… and a resounding yes! In fact, there isn’t just one way – there are a whole lot of ways.
They’re all 100% legit. And they’re amazingly profitable too. Whether you’re looking to pick up a couple extra hundred bucks to make ends meet, or you’re looking to quit your job and replace your full time income by working from home, there’s a way to make it happen. If you’re ready to discover the truth about making money at home and online, then you need to click over to this site right now: webprofitsclub.com.
There you’ll find out the REAL ways to make money from home, such as by selling goods online, writing Kindle books, freelancing, and much more. So check it out now using the link above – you’ll be glad you did.
Special permission to republish this article was granted by Promote Labs Inc. & webprofitsclub.com
Seems like everyone has Conversion Gorilla fever. People can’t stop talking about it. Marketers everywhere can’t believe how well it works to boost conversions, subscribers and sales. Even seasoned pros are singing its praises because they’re seeing firsthand just how well it works.
All of this buzz got me curious… does Conversion Gorilla really live up to the hype? Or is everyone going bananas over nothing?
Maybe you have the same questions. You want to separate the marketing hype from the reality. And that’s exactly why I’ve taken the time to review this app from top to bottom and share the truth about it with you.
You’ve probably heard that Conversion Gorilla is a good way to boost conversions and sales. But maybe you’re wondering how, exactly, it works its magic.
The answer…
Conversion Gorilla is an attention bar and countdown timer rolled into one. It works hard to grab attention with an easily customizable attention bar where you can put most any kind of offer or announcement. For example:
• Special offers, such as a discount coupon code. • Flash sale announcements. • Product launch announcements. • Breaking industry news. • Product or service benefits. • Testimonials. • Video sales letters. • Advertisements. • Opt-in offers. • Exit offers. • Upsells. • Redirects to related content or offers. • Welcome messages on any web page. • Affiliate bonus announcements (you can even overlay these on third-party sites if you use Conversion Gorilla Pro).
And that’s not even an exhaustive list! It’s only limited to your imagination. If you have an important bit of content or a special offer to share, you can make sure your visitors see it by using an attention bar.
One really great option is that Conversion Gorilla also lets you add countdown timers to any of your attention bars. That means you can add a sense of urgency and boost conversions.
For example:
• Count down to a product launch. • Tick away the hours and minutes left during a flash sale. • Count down the minutes left to take advantage of a one-time offer. • Show how much time left to enter a contest. • Display how much time remains before a special event (like a webinar) starts.
Plus much, much more. If you want to light a fire under your visitors, then one of the very best ways to do it is with a countdown timer. And Conversion Gorilla makes it easy to add a countdown timer to any or your notification bars!
And that’s not the only way Conversion Gorilla is customizable. All you have to do is log into your Conversion Gorilla dashboard, and with just a few clicks of your mouse you can fully control the look and behavior of your attention bar. This includes:
• Changing the color and size of the attention bar. • Inserting any text you want to appear on the bar. • Tweaking the appearance of the font (e.g., bold, italics, etc.). • Changing the look of your call to action button. • Inserting images or videos. • Deciding when the bar appears (e.g., immediately, on exit, after a set amount of time, etc.).
You don’t need to know anything about coding to make these changes – all you have to do is point and click from within your Conversion Gorilla dashboard. And once you’ve created the bar to your liking (which literally takes just a couple minutes), all you have to do is copy and paste a small bit of code into your web page where you want your bar to appear.
It’s fantastically easy!
Does Conversion Gorilla Work?
You bet it does. Some marketers are reporting getting up to 700% more clicks on their attention bars versus using on page links and buttons. So, if you’re still using on-page calls to action, then you’re definitely going to want to give Conversion Gorilla a try!
Another benefit of this app is that you’ll know instantly whether it’s working. That’s because Conversion Gorilla includes your basic built-in statistics, so you can log into your dashboard and see with a quick glance which of your attention bars are getting clicks, opt-ins and other conversions.
If you see an attention bar that’s not getting the clicks, you can change the text, color, offer or anything else directly from your dashboard, and your attention bar will instantly update on your website. You don’t need to fiddle with code, you don’t need to re-insert anything into your web pages, and you don’t need to do any FTPing or other file uploads. Conversion Gorilla makes it easy to change your attention bars in a snap and on the fly!
Finally, another big benefit of Conversion Gorilla is that it’s been tested to work across devices and platforms. Whether your visitor is viewing your web page from a big desktop PC or from their iPhone, you can rest assured they’re seeing (and clicking on!) your attention bars.
Are There Any Downsides?
Like any tool, Conversion Gorilla isn’t 100% perfect. As a personal preference, I’d like to see more font options to really customize the look and feel of the attention bars. However, you can easily work around this by using images in the attention bar.
That’s just my opinion. If you’re using fairly standard fonts on your website, then this may not be an issue for you at all.
But here’s why any potential downside is really not a problem at all…
This software is developed and maintained by Simon Hodgkinson and Jeremy Gislason, who are well-known in the industry for providing outstanding support for all of their apps and other products. And one thing they’ve always done is accepted feature requests from their customers. If you think that adding a specific feature would be beneficial to you and other users, let the developers know… and there’s a good chance they’ll add that feature in the next update.
Indeed, Hodgkinson and Gislason are constantly improving all of their products, and I expect Conversion Gorilla is no different. Though as the features get added, the price is bound to go up – so that’s why it makes sense to buy now while you can still lock in a really low price.
If you’re a web developer or otherwise well-versed in coding languages, then Conversion Gorilla is probably more of a luxury rather than a necessity for you. If you can already create attention bars and countdown timers in two minutes or less – and change them on the fly across all your websites – then you don’t really need this tool.
For the rest of us, however, Conversion Gorilla is a really valuable tool. It makes it quick and easy to create attention bars, with or without conversion-boosting countdown timers. And in turn, these attention bars are a powerful and effective way to direct your traffic, generate more opt-ins, more clicks, more sales, and more conversions.
Now here’s the best part…
Conversion Gorilla is completely risk free. If you’re not sure if it’s right for you – if you’re not totally convinced that this is a quick and easy way to start getting better results and a higher ROI from all your traffic – you can try it for 30 days risk free. Put it to work, kick the tires for a full month. If you’re not thrilled with this app for any reason, simply contact the developers within 30 days for a full and prompt refund.
Fair enough?
So, go ahead and check out the demo and learn more about Conversion Gorilla by clicking here: conversiongorilla.com/try
And do it now, because you’re going to like what it does for your bottom line!
Special permission to republish this article was granted by Promote Labs Inc.
How many SUCCESSFUL viral campaigns have you created?
Note the keyword there: successful.
I’m not talking about those campaigns where you launch a product, video or contest and have tumbleweeds blowing across the content. A couple dozen shares isn’t exactly a wild success, you know?
I’m talking about the sort of campaign that truly sweeps across your niche. The kind of campaign that has your own content showing up in your social media newsfeeds repeatedly for days. The kind of campaign where you’re seeing thousands if not tens of thousands or even millions of likes, comments and shares.
You know what?
You know it’s possible. Just look at YouTube or Facebook right now, and you’ll see videos that have been viewed millions of times. MILLIONS.
But the question is, what does it take to create that sort of massive buzz in your niche?
Obviously, you need good content. You need something shareworthy. You need something that people are proud or happy to share with their friends. That’s something really useful, something that arouses emotion, or something that’s really valuable.
Now here’s the thing…
You could have a piece of content that meets those qualifications, and your viral campaign could still do a big ol’ belly flop.
Why?
Because a viral campaign is like a stick of dynamite – it’s not going to go “boom” unless you have a match to light the fuse.
PerkZilla is a viral rewards platform that lights the fuse on your figurative stick of dynamite. That’s because PerkZilla lets you create a campaign where you reward people for sharing your content. You can reward these referrals with most anything you want, including products, contest entries, coupons, gift cards and more.
So now you have a visitor coming to your site, and they refer three, five or more people. (Your choice how many referrals it takes to unlock a reward.) Those referrals then get three of their friends to visit your site, who get three of their friends to visit…
And BOOM, you’ve got a viral campaign that just hit critical mass! Now you’re going to see the social love you’ve been dreaming about with enough likes and shares to make your closest competitors green with envy.
Now you’re going to see your list blow up with targeted traffic who’re not only interested in what you’re selling, they’re also eager to tell all their friends about it!
And now you’re going to see better results across your business, from more contest entries to more webinar attendees to more customers buying what you’re selling!
That’s the power of PerkZilla. Need more info watch the video.
Simply put, it’s the fastest and easiest way to start getting more targeted traffic to your site… starting as soon as today! And it’s point-and-click easy to use this platform. It’s so easy that you don’t need to know a lick of code in order to put it to work for you today.
So whether you’re promoting contests, lead pages, sales pages or anything else, PerkZilla can help make your viral campaigns a massive success.
And do it now, because this is the best way to get more traffic, sales, subscribers and social love!
Simply put, it’s the fastest and easiest way to start getting more targeted traffic to your site… starting as soon as today! And it’s point-and-click easy to use this platform. It’s so easy that you don’t need to know a lick of code in order to put it to work for you today.
So whether you’re promoting contests, lead pages, sales pages or anything else, PerkZilla can help make your viral campaigns a massive success.
You’ve probably been hearing the name “PerkZilla” floating around a lot lately. And if you haven’t, just wait – it will make it into your circles and social media networks soon. Everyone’s talking about it, because it’s the most exciting viral rewards platform to come down the pike in a long time.
Simply put: people are loving their traffic, they’re loving their new subscribers and they’re loving all their new sales.
But is PerkZilla right for you? That’s what you’ll find out inside this review. Take a look…
What is PerkZilla?
First things first – just what is PerkZilla?
In a nutshell, it’s a viral rewards platform that lets you give gifts such as products, coupons, contest entries and other rewards to your visitors in exchange for them referring their friends to your website.
That means that one visitor might tell three friends, who tells three more friends, who tells three more friends… and so on. That means that one visitor can turn into dozens of visitors. It’s an incredibly powerful way to get more traffic to your web pages, content and offers!
I’ve been on the inside of PerkZilla have put it through its paces, and have set up multiple campaigns. So, let me tell you the pros and cons of this platform…
What Are PerkZilla’s Best Features?
There are a lot of really good reasons to fall in love with PerkZilla. Here are the highlights…
PerkZilla is a Hands-Free Way to Drive Traffic
The biggest benefit is that this is a traffic generation method that works completely on autopilot. You set it up once, and your traffic grows on its own! You don’t need to spend hours monitoring your campaigns, and you don’t need to spend any money placing ads. Just tell your existing network and visitors about your content, and they’ll tell all their friends!
It’s Easy to Use
Simon Hodgkinson and Jeremy Gislason built this platform for their own use, to make it easy for them to get more viral traffic without having to do things manually. They built this platform so that anyone can use it on ANY device.
Here’s why it’s so easy to use:
• No downloading or installation required. This is a web-based app, so all you have to do is log into your dashboard to get started.
• No tech experience required. Setting up a viral campaign is as easy as clicking your mouse. The app gives you a bit of code, which you need to paste into your website. It’s easy!
• The dashboard is very user-friendly. The links and features are all intuitively labeled, so you can get your campaigns up and running fast. But if you get stuck, there’s also step-by-step documentation and videos available in the very thorough help section.
• It works on any platform. Whether your users are using phones, tablets or desktops, the links and forms are tested and proven to work across devices and browsers.
You’re in complete control when it comes to PerkZilla. Here are some of the factors where you have control:
• You choose how many reward levels to offer. You can offer one reward level, or you can set up multiple levels to encourage even more sharing. Ideally, each level up would offer better rewards.
• You choose the rewards. These could be products (such as ebooks, videos, apps, or memberships), contest entries, discount coupons, or anything else that you can easily deliver by email.
• You can customize most everything. This includes your opt-in forms, emails and more. However, PerkZilla also comes pre-loaded with default settings and pre-written emails, which makes it quick and easy to set up your campaign.
• You can use PerkZilla to promote a wide variety of content and pages. This includes lead pages, sales pages, contests, blog posts, videos, webinar registration pages and more!
Sounds good, right? This platform is easy to use and is proven to drive viral traffic to your contests, lead pages, sales pages, blog content and more. The better rewards you offer, the more traffic you’ll get!
What Are PerkZilla’s Downsides?
No product is perfect, but PerkZilla comes pretty darn close. That’s because it comes with only the features you want and none of the ones you don’t, which keeps it clean, lean and very powerful.
However, there is one downside to PerkZilla…
At the time of writing, you can’t use this platform to promote other peoples’ content (such as your affiliate links), UNLESS you work directly with the person who owns the website. That’s because you need to paste a little snippet of code into the page to make it work.
This isn’t a failing of PerkZilla itself so much as a practical limitation. While certain technologies such as iFrames may work, they’re not very practical for this particular application.
Of course, there is a way around this. If you want to promote an affiliate link, then set up a pre-sell page, and have your visitors refer their friends to THAT page. That way, you still get the viral traffic. You still get to build your list. And you still get to promote your affiliate offer. Only difference is that you don’t need to bother the vendor and have them creating special pages for you and pasting code into it.
Our Verdict?
If you can’t tell by now, we’re REALLY excited about PerkZilla. And that’s why we highly recommend it.
Listen, there are a few competing platforms out there. But there are multiple problems with them. Namely:
1. The competing platforms aren’t flexible enough to handle multiple campaigns. For example, some of these platforms ONLY handle contests. Others only handle giveaways. PerkZilla is different because you can promote any of your web pages, products, contests or content!
2. Some of these platforms force users to utilize their templates. You have nowhere near the power and customizability with these other platforms as you do with PerkZilla. Some of them even force you to use certain social media sites. PerkZilla gives you full control to let your users promote their links however they want.
3. Some of the competing platforms are bloated and confusing. There is a big learning curve, which often results in users simply giving up and abandoning the platform.
PerkZilla overcomes all these problems, as it’s user-friendly, flexible, fully customizable and very powerful.
From now on, it’s my #1 choice in viral rewards platforms. I know it will be yours too once you see what all PerkZilla can do. So, check it out right now at PerkZilla – and do it now, because a load of viral traffic awaits you!
Special permission to republish this article was granted by Promote Labs Inc.
There isn’t a serious marketer around who isn’t constantly on the lookout for clever ways to get more opt-ins, generate more sales and make more money. And that’s why serious marketers know the value of split testing. Split testing is all about finding out what really works so you can make more money while reducing the time and cost of advertising.
So to that end, check out these six incredible split-testing hacks…
1. Focus On What Matters
It’s easy to get hooked on split testing, especially when you see those initial results. But not every test you run is going to provide game-changing conversion rates. That’s why you’ll want to focus 80% to 90% of your time on split testing those factors that are likely to move your conversion rate the most. Those factors include things like your overall offer, your headline, and even the overall design of your page.
Even when you’re working on testing these big factors, be sure you’re making big changes.
For example, adding one extra bonus product to a group of six bonus products isn’t going to make that much of a difference. It’s a change that’s simply not that noticeable.
On the other hand, testing NO bonuses versus offering bonuses is a big change. Likewise, offering one bonus versus offering half a dozen bonuses is also a big, noticeable change.
In short, focus on testing things that are likely to make a difference, rather than the factors that hardly anyone but you is likely to notice.
2. Don’t Stop a Test Prematurely
Once you start running tests, it’s easy to check in on the data early and often. In fact, it’s fun to watch it all unfold to see if your hypothesis is correct. And sometimes you’ll even see one particular result start out way ahead of the variation in terms of conversions.
So what happens?
It’s tempting to stop the test right then. After all, it seems like you can save yourself some time and possibly even money if you stop the test since it looks like one variation is going to win.
Don’t do it!
It’s not uncommon for one of your variations to start out way ahead of the other variation during early testing. However, that doesn’t necessarily mean that particular variation is going to end up being the winner. It might win-but it might not. And the only way to tell for sure is run the full test and look at the results.
Sometimes there is some other variable that creates those early results. For example, maybe something happened in the world on the day you launched your campaign which skewed the results. Perhaps a competitor launched a similar product with a similar headline, and so your traffic is coming to your sales page with that other product in mind.
Will that skew your results? You bet it will. And that’s why running your test for a couple weeks will help smooth out those variables you can’t control, so that you can pick the true winner.
Next…
3. Think Outside the Box
We like to think that our own intuition is all that’s needed to run our business. But it turns out that sometimes our own intuition is wrong – and it’s costing us a lot of money.
For example, it’s really common for marketers to assume that the lower a price point, the higher the conversion rate. But many marketers have seen their conversions and profits RISE when they raise their prices. Here are two reasons why?
“Prospects’ perceived value of the product goes up as the price goes up. That’s why people rate wine as tasting better when they’re told it’s expensive wine. Likewise, raising your price might make the product seem more valuable and desirable, which in turn boosts conversion rates.
“People who buy expensive products are often more serious customers, so you don’t have to issue refunds or spend an inordinate amount of time on customer service issues. Even better, serious customers tend to buy more products in your sales funnel, which means even more profits for you.
Will this particular tactic work for you and your audience? Who knows. The only way to find out for sure is test it. And while you’re testing it, go ahead and think about what other assumptions you’re making that may be costing you some sales.
Next…
4. Aim For a 95% Confidence Level
Whenever you’re doing split tests, you need to set your confidence rating. This is a statistical term that states how confident you can be that the final result is the true result.
For example, it’s nearly impossible to achieve a 100% confidence rating, because you’d need to test everyone in your audience. That’s not happening.
Likewise, a 99% confidence rating is difficult to achieve. It’s doable, but you’ll need an extremely large sample size and a LOT of conversions before you’re able to be 99% confident in your results.
That’s why 95% is a good number. It’s still a high number, so you can be reasonably sure that the results from your sample of the population are correct. And yet you don’t need an unreasonably large sample size to achieve these results.
TIP: Depending on what tool you’re using, you may need to do the confidence level calculations yourself. If you’d rather use a “set it and forget it” method, then use a tool like Split Test Monkey, which does all the calculations for you with their Auto Optimize feature.
Next…
5. Look for Inspiration From Others
A lot of online marketers freely share their split-testing results with the online marketing community. And while this information is really useful, it’s ONLY a starting point. You should trust but verify by doing your own tests.
In short, don’t blindly apply someone else’s split testing results to your business. That’s because:
“Their audience is different. “Their offer is different. “Their sales letter is different. “They might have done their split test poorly and misinterpreted it.
So the next time you see someone doubled their conversion rate with some cool hack, go ahead and swipe the idea. But be sure to test it for yourself to see how your audience actually responds.
6. Make Split Testing Easier Than Ever
A lot of marketers make split testing way harder than it needs to be. They get their hands on confidence calculators, they do calculations to figure out the ideal sample size and number of conversions they need, and so on.
Truth is, split testing doesn’t need to be that hard. Instead, all you have to do is get your hands on a good split testing tool, one that will do all those calculations for you. Here’s the one I recommend: www.splittestmonkey.com.
Now if you’ve looked at other tools before, then you’ve seen how you have to install them on your site and configure them correctly before you can even start setting up your tests.
You don’t have to do any of that with Split Test Monkey. That’s because this is a web-based app, so all you have to do is log into your dashboard and start setting up your tests with just a few clicks of your mouse. And because Split Test Monkey has an Auto Optimizer function, you don’t even need to do any calculations, because the app handles everything for you!
Bottom line?
Split testing has never been easier, faster or more profitable. Find out for yourself now here.
Special permission to republish this article was granted by Promote Labs Inc.
