Seems like everyone has Conversion Gorilla fever. People can’t stop talking about it. Marketers everywhere can’t believe how well it works to boost conversions, subscribers and sales. Even seasoned pros are singing its praises because they’re seeing firsthand just how well it works.
All of this buzz got me curious… does Conversion Gorilla really live up to the hype? Or is everyone going bananas over nothing?
Maybe you have the same questions. You want to separate the marketing hype from the reality. And that’s exactly why I’ve taken the time to review this app from top to bottom and share the truth about it with you.
You’ve probably heard that Conversion Gorilla is a good way to boost conversions and sales. But maybe you’re wondering how, exactly, it works its magic.
The answer…
Conversion Gorilla is an attention bar and countdown timer rolled into one. It works hard to grab attention with an easily customizable attention bar where you can put most any kind of offer or announcement. For example:
• Special offers, such as a discount coupon code. • Flash sale announcements. • Product launch announcements. • Breaking industry news. • Product or service benefits. • Testimonials. • Video sales letters. • Advertisements. • Opt-in offers. • Exit offers. • Upsells. • Redirects to related content or offers. • Welcome messages on any web page. • Affiliate bonus announcements (you can even overlay these on third-party sites if you use Conversion Gorilla Pro).
And that’s not even an exhaustive list! It’s only limited to your imagination. If you have an important bit of content or a special offer to share, you can make sure your visitors see it by using an attention bar.
One really great option is that Conversion Gorilla also lets you add countdown timers to any of your attention bars. That means you can add a sense of urgency and boost conversions.
For example:
• Count down to a product launch. • Tick away the hours and minutes left during a flash sale. • Count down the minutes left to take advantage of a one-time offer. • Show how much time left to enter a contest. • Display how much time remains before a special event (like a webinar) starts.
Plus much, much more. If you want to light a fire under your visitors, then one of the very best ways to do it is with a countdown timer. And Conversion Gorilla makes it easy to add a countdown timer to any or your notification bars!
And that’s not the only way Conversion Gorilla is customizable. All you have to do is log into your Conversion Gorilla dashboard, and with just a few clicks of your mouse you can fully control the look and behavior of your attention bar. This includes:
• Changing the color and size of the attention bar. • Inserting any text you want to appear on the bar. • Tweaking the appearance of the font (e.g., bold, italics, etc.). • Changing the look of your call to action button. • Inserting images or videos. • Deciding when the bar appears (e.g., immediately, on exit, after a set amount of time, etc.).
You don’t need to know anything about coding to make these changes – all you have to do is point and click from within your Conversion Gorilla dashboard. And once you’ve created the bar to your liking (which literally takes just a couple minutes), all you have to do is copy and paste a small bit of code into your web page where you want your bar to appear.
It’s fantastically easy!
Does Conversion Gorilla Work?
You bet it does. Some marketers are reporting getting up to 700% more clicks on their attention bars versus using on page links and buttons. So, if you’re still using on-page calls to action, then you’re definitely going to want to give Conversion Gorilla a try!
Another benefit of this app is that you’ll know instantly whether it’s working. That’s because Conversion Gorilla includes your basic built-in statistics, so you can log into your dashboard and see with a quick glance which of your attention bars are getting clicks, opt-ins and other conversions.
If you see an attention bar that’s not getting the clicks, you can change the text, color, offer or anything else directly from your dashboard, and your attention bar will instantly update on your website. You don’t need to fiddle with code, you don’t need to re-insert anything into your web pages, and you don’t need to do any FTPing or other file uploads. Conversion Gorilla makes it easy to change your attention bars in a snap and on the fly!
Finally, another big benefit of Conversion Gorilla is that it’s been tested to work across devices and platforms. Whether your visitor is viewing your web page from a big desktop PC or from their iPhone, you can rest assured they’re seeing (and clicking on!) your attention bars.
Are There Any Downsides?
Like any tool, Conversion Gorilla isn’t 100% perfect. As a personal preference, I’d like to see more font options to really customize the look and feel of the attention bars. However, you can easily work around this by using images in the attention bar.
That’s just my opinion. If you’re using fairly standard fonts on your website, then this may not be an issue for you at all.
But here’s why any potential downside is really not a problem at all…
This software is developed and maintained by Simon Hodgkinson and Jeremy Gislason, who are well-known in the industry for providing outstanding support for all of their apps and other products. And one thing they’ve always done is accepted feature requests from their customers. If you think that adding a specific feature would be beneficial to you and other users, let the developers know… and there’s a good chance they’ll add that feature in the next update.
Indeed, Hodgkinson and Gislason are constantly improving all of their products, and I expect Conversion Gorilla is no different. Though as the features get added, the price is bound to go up – so that’s why it makes sense to buy now while you can still lock in a really low price.
If you’re a web developer or otherwise well-versed in coding languages, then Conversion Gorilla is probably more of a luxury rather than a necessity for you. If you can already create attention bars and countdown timers in two minutes or less – and change them on the fly across all your websites – then you don’t really need this tool.
For the rest of us, however, Conversion Gorilla is a really valuable tool. It makes it quick and easy to create attention bars, with or without conversion-boosting countdown timers. And in turn, these attention bars are a powerful and effective way to direct your traffic, generate more opt-ins, more clicks, more sales, and more conversions.
Now here’s the best part…
Conversion Gorilla is completely risk free. If you’re not sure if it’s right for you – if you’re not totally convinced that this is a quick and easy way to start getting better results and a higher ROI from all your traffic – you can try it for 30 days risk free. Put it to work, kick the tires for a full month. If you’re not thrilled with this app for any reason, simply contact the developers within 30 days for a full and prompt refund.
Fair enough?
So, go ahead and check out the demo and learn more about Conversion Gorilla by clicking here: conversiongorilla.com/try
And do it now, because you’re going to like what it does for your bottom line!
Special permission to republish this article was granted by Promote Labs Inc.
How many SUCCESSFUL viral campaigns have you created?
Note the keyword there: successful.
I’m not talking about those campaigns where you launch a product, video or contest and have tumbleweeds blowing across the content. A couple dozen shares isn’t exactly a wild success, you know?
I’m talking about the sort of campaign that truly sweeps across your niche. The kind of campaign that has your own content showing up in your social media newsfeeds repeatedly for days. The kind of campaign where you’re seeing thousands if not tens of thousands or even millions of likes, comments and shares.
You know what?
You know it’s possible. Just look at YouTube or Facebook right now, and you’ll see videos that have been viewed millions of times. MILLIONS.
But the question is, what does it take to create that sort of massive buzz in your niche?
Obviously, you need good content. You need something shareworthy. You need something that people are proud or happy to share with their friends. That’s something really useful, something that arouses emotion, or something that’s really valuable.
Now here’s the thing…
You could have a piece of content that meets those qualifications, and your viral campaign could still do a big ol’ belly flop.
Why?
Because a viral campaign is like a stick of dynamite – it’s not going to go “boom” unless you have a match to light the fuse.
PerkZilla is a viral rewards platform that lights the fuse on your figurative stick of dynamite. That’s because PerkZilla lets you create a campaign where you reward people for sharing your content. You can reward these referrals with most anything you want, including products, contest entries, coupons, gift cards and more.
So now you have a visitor coming to your site, and they refer three, five or more people. (Your choice how many referrals it takes to unlock a reward.) Those referrals then get three of their friends to visit your site, who get three of their friends to visit…
And BOOM, you’ve got a viral campaign that just hit critical mass! Now you’re going to see the social love you’ve been dreaming about with enough likes and shares to make your closest competitors green with envy.
Now you’re going to see your list blow up with targeted traffic who’re not only interested in what you’re selling, they’re also eager to tell all their friends about it!
And now you’re going to see better results across your business, from more contest entries to more webinar attendees to more customers buying what you’re selling!
That’s the power of PerkZilla. Need more info watch the video.
Simply put, it’s the fastest and easiest way to start getting more targeted traffic to your site… starting as soon as today! And it’s point-and-click easy to use this platform. It’s so easy that you don’t need to know a lick of code in order to put it to work for you today.
So whether you’re promoting contests, lead pages, sales pages or anything else, PerkZilla can help make your viral campaigns a massive success.
And do it now, because this is the best way to get more traffic, sales, subscribers and social love!
Simply put, it’s the fastest and easiest way to start getting more targeted traffic to your site… starting as soon as today! And it’s point-and-click easy to use this platform. It’s so easy that you don’t need to know a lick of code in order to put it to work for you today.
So whether you’re promoting contests, lead pages, sales pages or anything else, PerkZilla can help make your viral campaigns a massive success.
There isn’t a serious marketer around who isn’t constantly on the lookout for clever ways to get more opt-ins, generate more sales and make more money. And that’s why serious marketers know the value of split testing. Split testing is all about finding out what really works so you can make more money while reducing the time and cost of advertising.
So to that end, check out these six incredible split-testing hacks…
1. Focus On What Matters
It’s easy to get hooked on split testing, especially when you see those initial results. But not every test you run is going to provide game-changing conversion rates. That’s why you’ll want to focus 80% to 90% of your time on split testing those factors that are likely to move your conversion rate the most. Those factors include things like your overall offer, your headline, and even the overall design of your page.
Even when you’re working on testing these big factors, be sure you’re making big changes.
For example, adding one extra bonus product to a group of six bonus products isn’t going to make that much of a difference. It’s a change that’s simply not that noticeable.
On the other hand, testing NO bonuses versus offering bonuses is a big change. Likewise, offering one bonus versus offering half a dozen bonuses is also a big, noticeable change.
In short, focus on testing things that are likely to make a difference, rather than the factors that hardly anyone but you is likely to notice.
2. Don’t Stop a Test Prematurely
Once you start running tests, it’s easy to check in on the data early and often. In fact, it’s fun to watch it all unfold to see if your hypothesis is correct. And sometimes you’ll even see one particular result start out way ahead of the variation in terms of conversions.
So what happens?
It’s tempting to stop the test right then. After all, it seems like you can save yourself some time and possibly even money if you stop the test since it looks like one variation is going to win.
Don’t do it!
It’s not uncommon for one of your variations to start out way ahead of the other variation during early testing. However, that doesn’t necessarily mean that particular variation is going to end up being the winner. It might win-but it might not. And the only way to tell for sure is run the full test and look at the results.
Sometimes there is some other variable that creates those early results. For example, maybe something happened in the world on the day you launched your campaign which skewed the results. Perhaps a competitor launched a similar product with a similar headline, and so your traffic is coming to your sales page with that other product in mind.
Will that skew your results? You bet it will. And that’s why running your test for a couple weeks will help smooth out those variables you can’t control, so that you can pick the true winner.
Next…
3. Think Outside the Box
We like to think that our own intuition is all that’s needed to run our business. But it turns out that sometimes our own intuition is wrong – and it’s costing us a lot of money.
For example, it’s really common for marketers to assume that the lower a price point, the higher the conversion rate. But many marketers have seen their conversions and profits RISE when they raise their prices. Here are two reasons why?
“Prospects’ perceived value of the product goes up as the price goes up. That’s why people rate wine as tasting better when they’re told it’s expensive wine. Likewise, raising your price might make the product seem more valuable and desirable, which in turn boosts conversion rates.
“People who buy expensive products are often more serious customers, so you don’t have to issue refunds or spend an inordinate amount of time on customer service issues. Even better, serious customers tend to buy more products in your sales funnel, which means even more profits for you.
Will this particular tactic work for you and your audience? Who knows. The only way to find out for sure is test it. And while you’re testing it, go ahead and think about what other assumptions you’re making that may be costing you some sales.
Next…
4. Aim For a 95% Confidence Level
Whenever you’re doing split tests, you need to set your confidence rating. This is a statistical term that states how confident you can be that the final result is the true result.
For example, it’s nearly impossible to achieve a 100% confidence rating, because you’d need to test everyone in your audience. That’s not happening.
Likewise, a 99% confidence rating is difficult to achieve. It’s doable, but you’ll need an extremely large sample size and a LOT of conversions before you’re able to be 99% confident in your results.
That’s why 95% is a good number. It’s still a high number, so you can be reasonably sure that the results from your sample of the population are correct. And yet you don’t need an unreasonably large sample size to achieve these results.
TIP: Depending on what tool you’re using, you may need to do the confidence level calculations yourself. If you’d rather use a “set it and forget it” method, then use a tool like Split Test Monkey, which does all the calculations for you with their Auto Optimize feature.
Next…
5. Look for Inspiration From Others
A lot of online marketers freely share their split-testing results with the online marketing community. And while this information is really useful, it’s ONLY a starting point. You should trust but verify by doing your own tests.
In short, don’t blindly apply someone else’s split testing results to your business. That’s because:
“Their audience is different. “Their offer is different. “Their sales letter is different. “They might have done their split test poorly and misinterpreted it.
So the next time you see someone doubled their conversion rate with some cool hack, go ahead and swipe the idea. But be sure to test it for yourself to see how your audience actually responds.
6. Make Split Testing Easier Than Ever
A lot of marketers make split testing way harder than it needs to be. They get their hands on confidence calculators, they do calculations to figure out the ideal sample size and number of conversions they need, and so on.
Truth is, split testing doesn’t need to be that hard. Instead, all you have to do is get your hands on a good split testing tool, one that will do all those calculations for you. Here’s the one I recommend: www.splittestmonkey.com.
Now if you’ve looked at other tools before, then you’ve seen how you have to install them on your site and configure them correctly before you can even start setting up your tests.
You don’t have to do any of that with Split Test Monkey. That’s because this is a web-based app, so all you have to do is log into your dashboard and start setting up your tests with just a few clicks of your mouse. And because Split Test Monkey has an Auto Optimizer function, you don’t even need to do any calculations, because the app handles everything for you!
Bottom line?
Split testing has never been easier, faster or more profitable. Find out for yourself now here.
Special permission to republish this article was granted by Promote Labs Inc.
I have been doing online marketing for over ten years. While I like to think I am the best my biggest challenges are usually setting up simple integrations like creating an optin form.
I have researched every different type of way to get leads and in just about every situation the best place to collect leads ends up finding new ways to get people to share an email with you.
Now while this sounds easy it actually can be difficult if you have a form or no reason for someone to put an email in a box on your website.
While I won’t talk about how to send effective emails I will give you a tip if you are just getting started and need an autoresponder mailchimp is usually the first place to get started. While setting up your account may require a few steps it’s really easy until you verify your email address. The video below has the missing step to get your account started.
When you get ready to add the email optin for your website, there are a number of great integrations available, but you can add the html in most cases to get started.
Whether you have an email marketing campaign set up or are just thinking about the possibility of starting an email marketing campaign it is important to keep in mind that email marketing is not always the perfect fit. Some of these reasons email marketing may not work for you is because of an absence of interest on behalf of your target audience, failure to effectively execute your email marketing strategy, or poor planning for your strategy.
Think about why your email marketing campaigns may be failing. Is it a content issue? Is it a deliverability issue? Or just a time issue? Before investing time, energy, and effort into your next email marketing campaign, spend more time understanding your audience. If your target audience is hard to reach and seems unresponsive to your efforts it probably isn’t because they don’t have an interest in you or your product or service, nor is it because people don’t use email or the internet. A lack of interest usually will come from your content, consistency, delivery, or your offer. Before giving up, consider these factors or hire someone to help.
Another element of email marketing which can trigger your marketing project to fail is the inability to effectively get your message read or to get a response. Implementing a successful email campaign takes effort and patience to see it through. Newsletters are a traditional method to get your email marketing campaign started however if your newsletters lack purpose, content, or a call to action, your readers are not likely to invest in your product or services. In each part of your email campaign, make sure the information you offer to your list is useful, interesting, and engaging. This information is more likely to keep the interest of the readers, and increase open rates, as well as response rates.
Lack of preparation will cause an email project to fail as well. If your goal is to send out a few emails and get a big response hoping to generate buzz and sales for you in your products and services think again. Consistency, content, and purpose will contribute to improving your campaign, and that will come from more than just a handful of messages, or the same message sent over and over again.
Whether you are already involved in an email marketing project or are simply considering the possibility of introducing a new email campaign to your business it is important to remember that email response rates are usually low. Not because your messaging is bad, or your offer is weak. Your email may go straight to the spam folder. Your headline may be confusing. There may be a hundred other more important emails that come through that you are competing with. Just remember that when your email marketing campaign is not working for you there is one concept to consider before giving up. You need to ask yourself “are you marketing to you?” Would this information be something that you could share with a friend or family member if it were sent to you? When you believe this concept you will find that your open rates and response will increase, regardless of the competition or technical challenges
Now if you have more money than time and creating a newsletter or emails is too much consider using a professional to create an email campaign that will work for your business.
Recently I spoke with a marketing genius who reminded me of three awesome list building techniques.
What he also did was share a few resources that I could use to automate the list building strategies that I am going to go over.
Before I jump in with all this info I want everyone reading this post to know that building an email list is the best way to grow your business. This system of communication is here to stay and hopefully will be around for many years to come.
The simple strategy is create a landing page, collect emails, send info.
So now that I have covered the why let’s talk about the how. the part that everyone gets stuck on when list building. Most of this strategy involves commenting with an offer.
TIP #1
Comment on forums that will exchange an email for a service or offer you provide.
You can find forums like this at https://stackexchange.com/sites
TIP #2
Comment on social media sites. The most effective social media sites to use are Instgram and Facebook. The tip is to answer questions in groups and send people to your optin page so they subscribe to your list. There are two services that automate the process are http://instaeasy.com and http://slacksocial.com
TIP #3
Comment on popular Youtube Videos that RELATE to your cause. Answer questions on the comments and suggest they visit your site and subscribe to your list for an answer. I don;t have a tool for this currently.
The goal is to be helpful and relatable. If you sell cakes. join a cake page or group, find youtube videos on cakes. create a pdf on how to make a cake, and get people to join your email list and use that as the solution to build your list.
