Years ago it was super easy to build a big list fast. That’s because email was a bit of a novelty still to a lot of people, so they freely gave their email address away in exchange for a cheap report and a newsletter. That’s not the way things work today. But the problem is, there are still marketing manuals floating around that teach list-building strategies from 15 years ago.
Even some new manuals teach this rehashed garbage, simply because the product creator hasn’t built a list in the last decade. That’s why today’s list builders are making so many mistakes. And one of the top mistakes they’re making is to offer a junky lead magnet in exchange for an email address.
The name “lead magnet” should be your first clue that you can’t offer junk. This isn’t the time to blow the dust off some PLR report that hasn’t seen the light of day since 2005. Forget about using that resell rights report that’s completely saturated the market. And don’t even think about offering something cheap just because you’re giving it away for free. Tell you what, if you do any of these things then you’ll be the one looking at tiny double-digit subscriber numbers while dreaming about five and six figure lists. So let me share with you the truth about creating a lead magnet that really attracts targeted prospects and gets them clamoring to join your list (and click on your links).
Take a look…
Tip 1: Give Subscribers What They Want Don’t guess what your target market wants. Instead, roll up your sleeves and do some market research. The best way to do this is to go to marketplaces like Amazon.com and Clickbank.com, check out what’s selling like crazy in your niche, and then create something similar to offer for free. It’s a good bet that if your market is already shelling out money to buy a specific type of product – such as a weight loss cookbook or a blogging guide, for example — then they’ll snap it up when you offer it for free.
Tip 2: Create Something People Will Refer To Often The more often a subscriber uses your lead magnet product, the more they’ll see your branding, ads and calls to action. That’s why you’ll want to create a resource or tool that they’ll use more than once.
Examples include:
• A gear list.
• A checklist.
• An app or other piece of software. So maybe you had an ebook or report in mind. No problem. Just be sure this ebook or report includes something people will refer to often.
For example, if it’s a weight loss report, then you might include meal plans and recipes. Next tip… Tip 3: Make It Valuable The first tip was to make your product desirable. Now this last tip is to be sure your lead magnet is valuable as well. This is something that you should be able to easily charge money for — $25, $50, $100 or more.
You see, a lot of list builders make the mistake of using a cheap product as a lead magnet. They think that since they’re giving it away, then the product itself shouldn’t be worth much. Actually, you should be doing just the opposite. Make the product valuable and knock your users’ socks off. Show them that you give away products that are even better than what others are selling. This not only boosts your opt-in rate, it will boost your backend conversion rate too as subscribers rush to buy what you’re selling.
Bottom Line…
A lead magnet needs to live up to its name so that it attracts prospects. But your lead magnet also needs to work hard for you to convert these prospects into cash-paying customers. If you use the tips above, you’ll be well on your way to creating lead magnets that builds big lists. Of course what you’ve learned so far is just the tip of the list-building iceberg. If you want to know what the best email marketers in the world do to build big, responsive lists, then you’re going to want to click here: emarketersclub.com/special. Check it out now so that you too can discover these list building secrets for yourself!
A lead magnet needs to live up to its name so that it attracts prospects. But your lead magnet also needs to work hard for you to convert these prospects into cash-paying customers.
“
These strategies are not just about building a list; it’s about building a connection”
A lead magnet needs to live up to its name so that it attracts prospects. But your lead magnet also needs to work hard for you to convert these prospects into cash-paying customers.
If you want to know what the best email marketers in the world do to build big, responsive lists, then you’re going to want to click here: emarketersclub.com/special. Check it out now so that you too can discover these list building secrets for yourself!
Our full list of tools is set up in the order of importance. Website Builder - Wordpress, Groove.cm, Shopify Domains - Namecheap Shopping Cart - Thrive Cart, Stripe Email - Namecheap email Autoresponder - Groove.cm, Sendiio, Mailchimp, ConvertBox Content - ChatGPT,...
Building an email list from scratch is a rewarding journey that yields long-term benefits for your business or content creation endeavors. Define your target audience, set clear goals, and choose the right email marketing platform to get started.
We’ve been talking about the different ways you can use chat bots to power up your business – We’ve already covered sales*, support* and feedback gathering*, now we’re looking at TRAINING…
Now this type of bot is going to take a little longer to set up than most because you’ll want to pre-load it with lots of information, but the rewards will be worth it.
Here’s what you do: Pre-load your bot with lots of questions and answers about a specific topic or curriculum.
See the “DIY DAVE” example >> [INSERT YOUR AFFILIATE LINK] Your bot doesn’t have to know everything to start, but lots of pre-loaded questions combined with ongoing questions from your users will ensure it will quickly become an “expert” with massive ROI potential.
Here are just 6 examples:
– A bot that can give advice and support to new parents. – A bot that teaches them how to house train a puppy. – A bot that can guide customers through a complex instructions. – A bot that can teach your readers how to bake a cake. – A bot that can train site members how to use Facebook. – A bot that can train users how to launch their products.
That list is limitless!
You could easily build an entire business around your smart assistant/teaching bots and charge for access.
– Use a training bot to boost engagement and make your site sticky. – Use a training bot as an extra bonus to boost your product sales. – Use a training bot as a membership perk to increase stick rates. – Use a training bot as part of a high ticket coaching program. – Use a training bot to make targeted affiliate recommendations.
Once you have created your bot adding it to your website is easy, just add the code snippet.
Then to maintain your bot and keep things updated, simply login to your ChitChatChimp dashboard from any web browser (great if you are travelling) and add more pre-loaded questions/answers or add new replies to unanswered questions as they come in.
Your visitors, customers and members are ALREADY waiting for this!
The real beauty of this is that your users are essentially talking to you, asking you questions -It’s just that now “you” can have multiple simultaneous training sessions and “you” can have them 24 hours per day, seven days per week and 365 days per year… even when your on vacation and lazing by the pool.
And the cool thing is if you secure your account today you’ll benefit from:
ZERO CHAT LIMITS – Your bots can have UNLIMITED monthly chats.
NO ANSWER LIMITS – No limits on how many answers you add to your bot.
NO TRICKY CODING – Create your first bot in just a few minutes.
Build a training bot – Your Visitors Will Thank You For It!
NOTE: You can add bots to any kind of page including Shopify stores, WordPress sites (great for WooCommerce and Easy Digital Downloads) and they great with mobile too 🙂
As you already know, typical sales conversions fall somewhere between 1% – 5% – That means, even on a good day, 95 out of every 100 people who visit your site will leave empty handed…
It sucks!
We’ve come to expect it – It’s a ‘norm’… but it doesn’t have to be.
If you work hard to bring traffic to your site (or pay for the privilege) all those visitors leaving empty handed is a HUGE waste of time and money.
A CHAT BOT CAN HELP IN DIFFERENT WAYS
Here’s two of them:
ANSWERING PRE-SALES QUESTIONS: No matter how good your sales copy, it will never answer every question your prospects have. They’ll have lots, all racing round their mind while their mouse finger hovers over your buy button.
The more questions left unanswered, the less likely you’ll ever get to see their cash.
Answer their questions immediately. End doubts right on the page and remove any resistance to speed your buyers through to a completed sale.
There’s an added benefit too – Because your bot saves unanswered questions (and all chat logs) you’ll be sitting on a GOLDMINE OF DATA and insight you’ve never had before.
With Chit Chat Chimp you can use this valuable intel to tweak your sales pitch or restructure your offers making them even more attractive.
OFFERING INCENTIVES TO GET SALES: Sometimes even the best offers need a little ‘something extra’ to tip people over the buying line.
Set up your chat bot to ‘bribe’ visitors into buying right now. You can pre-load your bot with questions and answers along with custom greeting messages. So why not set the tone with an incentive?
Train your bot to offer special bonuses, discount coupons, free shipping, two for ones, extended guarantees, trials or other perks that you know will encourage visitors to take action right there and then.
If you leave visitors to go away and ‘think things over‘ then most likely you’ve already lost the sale.
And a chat bot is the PERFECT way to implement this tactic making the visitor feel special and rewarded. Using a chat bot also works better than just offering a perk somewhere on your page where it will be easily missed.
It certainly doesn’t feel like an ‘extra’ to your visitor because everyone gets it.
But when it’s offered by bot it feels real, it feels special in the same way when a salesman in a store adds something extra to ‘sweeten the deal’ for you in person.
Try both of these ideas out today and we guarantee you’ll see immediate positive results.
Go build a sales bot and ramp up your conversions right now
NOTE: You can add bots to any kind of page including Shopify stores, WordPress sites (great for WooCommerce and Easy Digital Downloads) and they great with mobile too 🙂
Special permission to republish this article was granted by Promote Labs Inc.
There isn’t a serious marketer around who isn’t constantly on the lookout for clever ways to get more opt-ins, generate more sales and make more money. And that’s why serious marketers know the value of split testing. Split testing is all about finding out what really works so you can make more money while reducing the time and cost of advertising.
So to that end, check out these six incredible split-testing hacks…
1. Focus On What Matters
It’s easy to get hooked on split testing, especially when you see those initial results. But not every test you run is going to provide game-changing conversion rates. That’s why you’ll want to focus 80% to 90% of your time on split testing those factors that are likely to move your conversion rate the most. Those factors include things like your overall offer, your headline, and even the overall design of your page.
Even when you’re working on testing these big factors, be sure you’re making big changes.
For example, adding one extra bonus product to a group of six bonus products isn’t going to make that much of a difference. It’s a change that’s simply not that noticeable.
On the other hand, testing NO bonuses versus offering bonuses is a big change. Likewise, offering one bonus versus offering half a dozen bonuses is also a big, noticeable change.
In short, focus on testing things that are likely to make a difference, rather than the factors that hardly anyone but you is likely to notice.
2. Don’t Stop a Test Prematurely
Once you start running tests, it’s easy to check in on the data early and often. In fact, it’s fun to watch it all unfold to see if your hypothesis is correct. And sometimes you’ll even see one particular result start out way ahead of the variation in terms of conversions.
So what happens?
It’s tempting to stop the test right then. After all, it seems like you can save yourself some time and possibly even money if you stop the test since it looks like one variation is going to win.
Don’t do it!
It’s not uncommon for one of your variations to start out way ahead of the other variation during early testing. However, that doesn’t necessarily mean that particular variation is going to end up being the winner. It might win-but it might not. And the only way to tell for sure is run the full test and look at the results.
Sometimes there is some other variable that creates those early results. For example, maybe something happened in the world on the day you launched your campaign which skewed the results. Perhaps a competitor launched a similar product with a similar headline, and so your traffic is coming to your sales page with that other product in mind.
Will that skew your results? You bet it will. And that’s why running your test for a couple weeks will help smooth out those variables you can’t control, so that you can pick the true winner.
Next…
3. Think Outside the Box
We like to think that our own intuition is all that’s needed to run our business. But it turns out that sometimes our own intuition is wrong – and it’s costing us a lot of money.
For example, it’s really common for marketers to assume that the lower a price point, the higher the conversion rate. But many marketers have seen their conversions and profits RISE when they raise their prices. Here are two reasons why?
“Prospects’ perceived value of the product goes up as the price goes up. That’s why people rate wine as tasting better when they’re told it’s expensive wine. Likewise, raising your price might make the product seem more valuable and desirable, which in turn boosts conversion rates.
“People who buy expensive products are often more serious customers, so you don’t have to issue refunds or spend an inordinate amount of time on customer service issues. Even better, serious customers tend to buy more products in your sales funnel, which means even more profits for you.
Will this particular tactic work for you and your audience? Who knows. The only way to find out for sure is test it. And while you’re testing it, go ahead and think about what other assumptions you’re making that may be costing you some sales.
Next…
4. Aim For a 95% Confidence Level
Whenever you’re doing split tests, you need to set your confidence rating. This is a statistical term that states how confident you can be that the final result is the true result.
For example, it’s nearly impossible to achieve a 100% confidence rating, because you’d need to test everyone in your audience. That’s not happening.
Likewise, a 99% confidence rating is difficult to achieve. It’s doable, but you’ll need an extremely large sample size and a LOT of conversions before you’re able to be 99% confident in your results.
That’s why 95% is a good number. It’s still a high number, so you can be reasonably sure that the results from your sample of the population are correct. And yet you don’t need an unreasonably large sample size to achieve these results.
TIP: Depending on what tool you’re using, you may need to do the confidence level calculations yourself. If you’d rather use a “set it and forget it” method, then use a tool like Split Test Monkey, which does all the calculations for you with their Auto Optimize feature.
Next…
5. Look for Inspiration From Others
A lot of online marketers freely share their split-testing results with the online marketing community. And while this information is really useful, it’s ONLY a starting point. You should trust but verify by doing your own tests.
In short, don’t blindly apply someone else’s split testing results to your business. That’s because:
“Their audience is different. “Their offer is different. “Their sales letter is different. “They might have done their split test poorly and misinterpreted it.
So the next time you see someone doubled their conversion rate with some cool hack, go ahead and swipe the idea. But be sure to test it for yourself to see how your audience actually responds.
6. Make Split Testing Easier Than Ever
A lot of marketers make split testing way harder than it needs to be. They get their hands on confidence calculators, they do calculations to figure out the ideal sample size and number of conversions they need, and so on.
Truth is, split testing doesn’t need to be that hard. Instead, all you have to do is get your hands on a good split testing tool, one that will do all those calculations for you. Here’s the one I recommend: www.splittestmonkey.com.
Now if you’ve looked at other tools before, then you’ve seen how you have to install them on your site and configure them correctly before you can even start setting up your tests.
You don’t have to do any of that with Split Test Monkey. That’s because this is a web-based app, so all you have to do is log into your dashboard and start setting up your tests with just a few clicks of your mouse. And because Split Test Monkey has an Auto Optimizer function, you don’t even need to do any calculations, because the app handles everything for you!
Bottom line?
Split testing has never been easier, faster or more profitable. Find out for yourself now here.
Special permission to republish this article was granted by Promote Labs Inc.
