You create an awesome lead magnet. You’ve done your market research, so you know your prospects are going to fall all over themselves to get their hands on this product by joining your list. You’ve uploaded a killer set of autoresponder emails so build relationships with these subscribers and close the sale.
You’re just about counting your money already, because you know this email series is going to turn leads into buyers. So then you unleash your lead page on the world. You’re driving traffic like crazy. Your traffic logs are blowing up like a sumo wrestler at an “all you can eat” buffet. But despite rocking the traffic logs, not much else is happening. Tell you what, when you get a huge influx of traffic but just a trickle of traffic, then something is seriously wrong. If the traffic is targeted and the lead magnet is pretty darn awesome, then you gotta figure your lead page isn’t up to par.
So let’s go over the top two problems with lead pages and how to fix them…
Problem 1: Bad Page Design Copywriters will tell you that you could write your ad copy on a piece of toilet paper, and if the message was good enough then people would read every single word. That sentiment makes copywriters feel all warm and cozy, but it won’t boost your conversion rate.
You might just have people bouncing off your lead page within a second or two. So much for building a big list, eh?
Truth is, your page design DOES matter. That’s because your page’s design is what creates the first impression. It only takes a second to make this first impression, and if it’s not favorable then people will click off the page. Let me give you an analogy…
When your house is clean, your visitors don’t specifically notice just how clean it is. But if you had trash piled to the ceilings in every room, you can bet every single visitor who walked through your door would notice. Same goes for your web design. When you have a clean, polished design, most people don’t specifically notice the design. But toss a bad design in front of them, and every single person who comes to your site will notice (and maybe even gasp in horror as if you had trash piled to the virtual ceilings).
Point is, you absolutely need to present a clean, polished website. So maybe you’re not a web designer, and maybe you’re not ready to drop the $1000+ some fancy-pants, latte-drinking designer wants. No problem. Because you don’t need to have any design skills when you have this tool: landingpagemonkey.comm/special/. This app creates modern, cutting-edge lead pages for you with just a couple clicks of the mouse. You never again have to worry about losing visitors to bad design, because Landing Page Monkey can even create the latest in lead page design, such as inserting a background video with just a couple mouse clicks. Point is, if you don’t know a lick about web design, then stop trying to do it yourself. If your page screams “amateur hour,” then you bet your visitors will think your products and services are old and outdated as well.
So be sure to make a great first impression by showcasing your goods using stunning lead-page design. Next up… Problem 2: Ineffective Copy While design is important in making that great first impression, it’s your actual sales copy that’s going to turn these visitors into subscribers. Now here’s the problem…
A lot of list-builders don’t know a thing about writing good copy. And even those marketers who do know how to write sales copy don’t necessarily write good copy. That’s because they know their lead magnet rocks, but they have a hard time explaining to visitors why it rocks. So let me share with you a few tips for writing awesome sales copy that grabs your visitors’ attention and gets them filling out your opt-in form…
Tip 1: Know Your Audience Before you write even one word of copy, you need to learn as much as you can about your audience. Best way to do this is to become a part of your target market for a couple days. Do the things they do. Hang out in the Facebook groups and forums where they congregate, and eavesdrop like crazy. For example, if you’re targeting golfers, then go golfing this weekend and spend several hours reading golf forums, groups, blog discussions and even product reviews. Point is, the more you know about your target audience, the easier it will be for you to write copy that really connects with them and appeals to them. Next up…
Tip 2: Focus on Benefits When your visitors land on your lead page, they want to know what’s in it for them. Your headline, your bullets and nearly every word of your copy needs to deliver the answer. That’s why your copy should focus on the benefits – i.e., what will users get if they join your list?
Tip 3: Arouse Curiosity Showcasing your lead magnet’s biggest benefits will help whip up desire for your product and move people toward the opt-in form. You can give them an extra push by arousing their curiosity about a product benefit. That is, you tell prospects they’ll get a benefit, but you leave it a mystery as to how it all works. For example, maybe you have a weight loss report, and you say something like this: “Discover the ancient herb that melts fat like crazy – it’s probably already in your cupboard!”
See how that works?
First you promise a benefit (melting fat like crazy), and then you pique your prospect’s curiosity about which herb might deliver this exciting benefit. They only way they can find out is by joining your list, so they’ll do just that in order to satisfy their curiosity. So good design+ strong benefits + curiosity = one awesome lead page that converts like crazy for you. So Now Your Lead Page Rocks: What’s Next? If you follow the simple tips above, you’re sure to boost your conversion rate. Polished, clean design welcomes people to read your lead page, and good copy keeps them hook so they’ll drop their email address in your opt-in form. Of course getting people to join your list is just one small part of building a big, profitable list.
Once they’ve subscribed, you need to find a way to hold their attention, open all your emails, and click on your links. How do you do this? It’s not something I can tell you how to do in one simple article. But the good news is that someone else has already put together loads of information for you to use to build your own profitable mailing list.
And you can get your hands on it right now by clicking here: emarketersclub.com/deal. What you’ve heard is true: the money really IS in the list. A good mailing list is one of the most profitable business assets you’ll ever own. So find out how to start creating this kind of list for yourself by clicking the link above – and just wait until you see your subscription numbers grow like crazy!
Special permission to republish this article was granted by Promote Labs Inc. & emarketersclub.com
Writing a sales letter is easy. But writing one that actually converts browsers to buyers takes a bit more work.
Question is, how are your sales doing? Is your copy working for you? If it could use a few tweaks to start driving more sales, then you’ll want to check out these five tips and tricks for boosting your response rate…
1. Hit ‘Em Hard With The Headline You’ve got like a nanosecond to snag your reader’s attention with your headline. That’s why your headline needs to hit hard with a payload of benefits. If you can add a dash of curiosity, that’s even better.
So here’s what you need to do…
Sit down and really examine your offer. Then ask yourself, what are the TOP benefits of this offer?
Specifically, which of these benefits will your prospects value the most? Think of these top couple benefits as canons. You’re sitting in a busy marketplace, trying to get your prospect’s attention. Everyone and their brother is trying to do the same thing. They’re all yelling, they’re waving bright and shiny objects, they’re doing crazy dances.
And you know what you do?
Fire your big canons. Boom. Now that’s going to grab attention. It’s like grabbing your prospect by the shirt collar and saying, “You have this nasty problem that’s been plaguing you forever. Now you can get rid of it for good.” Tell you what, if you can promise to get rid of this problem quickly and easily, that’s even better. So let me give you an example…
“Discover the #1 Fat Loss Trick Hollywood Celebrities Use Whenever They Need to Quickly and Easily Burn 20 Pounds –
Now Just Imagine What It Will Do For You!”
See how that works?
It promises a big benefit. It arouses curiosity. It even tosses in a pinch of social proof to make the whole thing seem more credible and interesting. BOOM. Now you have your prospect’s attention.
2. Make It All About Your Reader Sometimes you’ll hear people say something like, “A prospect will never read something that long!” Or, “They’ll never watch that entire video!” But let me ask you a question…
Would YOU read a book that was all about you? I’m talking something like, “The Life and Times of [Insert Your Name Here].” Heck ya! You’d hang on every single word with great interesting and a burning curiosity for what the author will say about you next. That’s because we’re all sort of fascinated about ourselves, and a teensy bit ego-centric.
So guess what?
The same goes for your audience. They’re self-centered. They’re mostly concerned about themselves, their problems, and their feelings. So if you make your sales copy all about your prospect, you can bet they’ll hang on every word. Here’s a quick and dirty way to check to see if your copy is all about your readers: see how many times you use words like “you” and “your,” as opposed to works like “I,” “me,” and “we.” If you’re saying “I” a lot, then it’s time to reorient your copy to your reader.
3. Create Your Copy For Skimmers Oh yeah, it would be totally awesome if your prospects would read every single word of your sales page from start to finish. But you know what? There are a whole bunch of people who’re just going to skim down the page. And your copy needs to persuade them too. How? By formatting your letter in a way that spoon feeds the benefits of your offer to your skimmers. This means emphasizing the most important benefits.
For example:
• Sprinkle bolded sub headlines throughout your copy to showcase benefits and/or arouse curiosity.
• Make use of Johnson boxes to pull out important bits of text like testimonials.
• Put benefit statements in a bulleted list.
• Add a P.S. to the bottom of your sales page.
• Highlight important text using bold, italics or other emphasis. (Just don’t overdo it, as you don’t want your sales page to look like a three-ring circus.)
• Use graphics with captions to draw in the reader’s eyes. So here’s what you do…
Skim your own eyes down your sales letter, and read ONLY the emphasized bits such as subheadlines, bulleted lists, Johnson boxes, bolded text, big fonts and so on. Now ask yourself if those emphasized bits showcase the BEST parts of your offer. If not, time to go back and tweak your formatting. Next up…
4. Light a Fire Under Your Prospects You’ve kept your prospects hooked all the way to the end of your sales page or video. They’re interested in your product. You offer a call to action telling them exactly what to do next to order. So what happens next? The prospect just sits there like a turtle sunning himself on a log. And you lose the sale. Look, if you give your prospect an option of procrastinating, they will. They might feel like “sleeping on it.” Some of them might even have good intentions of coming back to order later, but they never do. Life gets in the way. They forget about you. The frenzied buying mood you whipped them into starts to fade. Suddenly buying your product just doesn’t seem that important or urgent anymore. So you know what you need to do? You need to give your prospects a sense of urgency. You need to give them a reason to order RIGHT NOW. You need to make them feel like they can’t even leave the page until they’ve placed their order.
How do you do this? Well, there are quite a few methods for creating this urgency.
However, one really effective way is to instill the fear of missing out. For example…
• Create a limited offer such as a workshop with a set number of seats available, and your prospects will order because of their fear of missing out.
• Create a limited-time discount offer that makes your prospect feel like they’re missing out on a great deal if they don’t order right away.
• Offer a special bonus gift to the first 100 people who order, which boosts your conversions because no one wants to miss out on an awesome freebie. So you get the idea. Make people feel like they’re going to miss out on something really fantastic, and they’ll be hitting your order button more often. And finally…
5. Track, Test and Tweak You can craft a sales letter that looks as snazzy as heck to your eye, but that doesn’t mean your prospects will be whipping out their credit cards. The only way to know for sure whether your sales letter is driving in the sales is by tracking, testing and tweaking it. What you do is make one change to your sales letter—such as the headline—and then use an A/B split-testing script to randomly send traffic to the two versions of your letter. You can then keep the headline that deposits the most money in your bank account. Rinse and repeat with the headline until you’ve got the best headline possible.
Keep doing this with every part of your sales letter, and you’ll have a high-response and very profitable sales letter in no time. Conclusion So there you have it: five proven ways to kick your sales up a notch. Of course these aren’t the only five ways to do it. Not by a long shot. If you’re looking to really get your sales flowing in, then you need to learn the secrets of writing smokin’ hot sales copy.
Good traffic alone won’t do it. A big list won’t do it. Not even a million affiliates can bring in the cash if your sales letter isn’t converting browsers into buyers. That’s why you need to find out what the pros know about writing great copy. And here’s the best place to discover these tips, tricks and strategies right now: powercopyclub.com . Check it out right now, because this is gonna rock your bottom line!
Special permission to republish this article was granted by Promote Labs Inc. & powercopyclub.com
One of the keys to a successful business is that you need to create a sales funnel. This means that you have multiple products at multiple price points for sale.
Your goal should be to get every customer to become repeat customers who buy from you again and again. For example, a typical sales funnel for a digital products business might include items such as reports, ebooks, videos, audios, webinars, and apps. The sales funnel may include the following price points:
• Free lead generators. These are high-value products you give away in order to get people onto your mailing list (and into your sales funnel).
• Entry-level products and services priced around $20 or less. These are sometimes called trip wire products because they offer a tremendous amount of value at a low price. They are “no brainer” purchases that are designed to turn prospects into cash-paying customers as quickly as possible.
• Mid-level products and services. These are products that are generally less than $100. For example, you might sell a set of training videos for $50.
• Premium products and services. These are your big-ticket items that are at least $100, but they may cost thousands or even tens of thousands of dollars.
Examples include high-end software, personal coaching/consulting, and access to weekend workshops.
• Recurring products and services. These are items for which your charge a recurring fee, such as a monthly membership fee. An example of this is charging a monthly fee to retain access to software, such as an autoresponder service.
Another example: charging a monthly fee for an ongoing product or service, such as access to a private support forum. Makes sense, right? The idea is to create multiple products and services at every price point.
Some of your customers are going to buy everything in your funnel, while others are going to pick and choose the best products for them. Still others may buy multiple products, but they won’t ever spend over a certain dollar amount (such as over $50) for each individual product. And then you’ll have the customers who’ll skip your entry level products completely and go right to your premium offerings. You need to create a sales funnel that can accommodate each of these types of customers. Now here’s where many business owners make a grave mistake…
They put their sales funnel together as they go. In other words, they don’t really plan it – they just play it by ear. The reason this is a mistake is because ideally you want to cross-promote your products and services within your sales funnel. If your products and services really don’t go together that well, then you’re going to have poor conversion rates. So here’s what you need to do instead…
Think of your sales funnel as a slippery slide. People who are interested in your free lead-generator product should be super-interested in your trip wire product. Those who buy your trip wire product should want to get their hands on your mid-level products. Anyone who wants your mid-level products should be dying to get their hands on your premium offerings.
For example…
• Anyone who gets a free dieting report from you will be interested in purchasing a low-calorie cookbook.
• Those who buy the cookbook will want the mid-level products, which include items such as complete diet guide and a meal-planning app.
• Those who get the guide will want to join the private support forum (with the recurring monthly fee).
• Those who join the forum will want to get personalized meal plans and training routines from you (high-ticket coaching). In sum… Each product in your sales funnel should compliment every other product in your funnel, which makes it easy for you to cross-promote them. Now here’s where a lot of business owners stumble…
They create a lot of entry-level products, but they don’t know how to create mid-level or premium products. The good news is that it’s a lot easier than you think—and there even some pretty slick ways to get others to create premium products for you, for FREE.
Do you want to know these secrets? Then check out the Product Profits Club at productprofitsclub.com— and do it today while you can still sneak in the backdoor for free. Check it out!
Special permission to republish this article was granted by Promote Labs Inc. & productprofitsclub.com
If you’re in the business of selling digital products such as books, videos or even apps, then you know just how hard it is to create all these products yourself. Is it possible?
You bet.
As long as you don’t mind growing your business at a snail’s pace. If watching your competitors overtake you and swipe your market share doesn’t bother you, then you can try to do everything yourself. However, here’s a better idea: hire professional freelancers to help you out.
These freelancers can create products for you, create content, and even help you market your business. Best of all, freelancers can often do this work better and more quickly than you can. But there’s a catch…
A good freelancer can help you grow your business… while a bad freelancer can waste your time, waste your money and cause you a lot of headaches. That simple fact often turns business owners off from hiring freelancers. But don’t let it stop you, because you’re about to discover how to find and H.I.R.E. an awesome freelancer by following these simple steps: Hunt Far and Wide Investigate Candidates Recruit the Best Candidates Encourage Your Freelancer
Let’s take a closer look at each of these steps…
Step 1: Hunt Far and Wide The first step in finding a great freelancer is to hunt in multiple places. In other words, cast a wide net to find as many potential freelancers as possible. This includes:
• Searching Google.
• Asking your colleagues for recommendations.
• Asking on business-related forums and Facebook groups.
• Mentioning your need for a freelancer to your contacts (email list, blog, social media, etc).
• Posting a project on freelance sites such as elance.com and upwork.com.
• Looking locally, such as posting a want-ad on CraigsList.org or even in the local newspaper. For this step, just create as big of a list of potential candidates as possible.
You’ll whittle down that list in the next step…
Step 2: Investigate Candidates For this step, you’re going to whittle down your big list of potential freelancers to create a small list of the best-qualified candidates. In other words, you’ll do your due diligence. This includes taking the following steps…
• Checking the freelancer’s portfolio to assess the quality of their work.
• Asking for and following up on references.
• Checking the person’s ratings and feedback on freelancing sites (where applicable).
• Using Google to research the freelancer. Once you’ve investigated each candidate thoroughly, then you’ll also want to check out their prices.
You may find their prices online, or in some cases you may need to fill out a form about your project in order to get a quote. Just be sure not to make any decisions based on price alone, as sometimes the “cheap” freelancer can cost you a lot of money in the long run. In other words, you often get exactly what you pay for.
Now that you have a short list of the best potential freelancers for your project, move onto the next step…
Step 3: Recruit the Best Candidates With luck, you have more than one good freelancer on your short list. Now what you want to do is hire the top candidates for a small job.
Here’s the thing…
Just because a freelancer totally rocks when working with others doesn’t mean this freelancer will work out well for you. Your colleagues may have had great experiences with this person, but perhaps the two of you won’t communicate well.
Maybe you’ll have a personality clash. Perhaps you’ll just have fundamental disagreements about how to perform the work. These are things you won’t really know until you work with the person. If you jump right in with a new freelancer on a big project, you may end up wasting time and money on someone who isn’t really going to work out that well for your needs.
The solution?
Hire your freelancer for a smaller job first. For example:
• If you need to hire someone to write a 80,000 word book, hire them to write a 10,000 word report first.
• If you want someone to do a 20-module video training series, hire them to do one module. Once you see how well you work with your top candidates and the quality of the work they provide, then you can hire on the best freelancer to do your big job.
At this point, it’s a good idea to sign an agreement with your freelancer. This agreement will cover the scope of the work, delivery deadlines, payment information and other relevant details. You’ll also want to sit down and chat about expectations with your freelancer. Your freelancer isn’t a mind-reader, so let him or her know what you expect. For example, if you expect your freelancer to update you on the project every three days, let them know about these expectations.
Final step…
Step 4: Encourage Your Freelancer At this point you’ll have a really awesome freelancer working for you. Now your job is to encourage this freelancer and provide a good working environment. In turn, you’ll get high-quality work and a good working relationship. Here are tips for creating a great work environment…
• Provide thorough briefs. The more details you can provide to your freelancer about your project, the more likely it is that you’ll get great results. So be thorough and exact about what you want on a project. • Respect your freelancer’s process.
In other words, don’t micromanage your freelancer. He or she is an independent contractor, not an employee. If he or she produces great results, then don’t interfere with your freelancer’s process for getting those results.
• Offer kind words. Obviously, your freelancer took the job because he wants the money. However, you can motivate your freelancer by offering kind words. If your freelancer does a great job, let him know. There’s never any reason to hold back on offering praise for a job well done.
• Give unexpected bonuses. If your freelancer does an exceptionally good job or comes in ahead of deadline, you might offer a bonus. This could come in the form of an extra cash bonus, or you might show your appreciation by giving your freelancer a gift certificate to a favorite restaurant. Now let’s wrap things up…
Conclusion
So there you have it… that’s how you find and H.I.R.E. a great freelancer. This is so important, because finding a great freelancer is one of the keys to growing your business. This is especially true if you’re building a digital-product business, where you sell products such as ebooks, software, apps, videos and so on. A freelancer can create these products for you, which frees up your time to work on your marketing plan.
But heads up…
Even a really awesome freelancer can’t save your business if your product ideas aren’t rocking anyone’s world. That’s why you need to find out how to create products that people really want to buy. And the best place to do that is right here: productprofitsclub.com. Be sure to check out that link now while you can still get in the backdoor for free!
Special permission to republish this article was granted by Promote Labs Inc. & productprofitsclub.com
Some people think that the reason they can’t get their business off the ground is because they don’t have the right tools, knowledge, experience or business plans.
Sure, all of those things are important.
But if you don’t have the right mindset, then all the best tools, resources and money in the world don’t mean a darn thing. Because without the right mindset, you won’t ever find the success you’re seeking. So with that in mind, let’s take a look at some of the most common mindset obstacles that can hold you back from achieving your business goals…
Obstacle 1: Negative People It would be nice if all your closest friends and family completely supported you, but that’s not usually what happens. Instead, what you’ll find out is that many of your loved ones end up being nay-saying, negative people.
It’s one thing when strangers laugh at your dreams and ridicule it. It’s another thing entirely when someone you love does it to you. It hurts. It can make you second guess your business ideas and plans. Yes, it can destroy your business plans altogether.
But that’s only if you let these negative people get to you. If you can push past their negativity, then you’ll be one step closer to your goals. Take Walt Disney as an example.
His banker wouldn’t loan him any money because he thought Disney’s idea for an animated film was ridiculous. His wife didn’t think there was an audience for it either. His own brother laughed in his face when Disney showed him the prototype for what would become Mickey Mouse.
Of course you know how this story ends. Disney was able to brush past the ridicule, the nay-saying, the doubting and the negativity. Today the Disney company is one of the largest and most profitable entertainment empires in the world, with books, movies, theme parks, TV shows and more. So let that sink in for a moment…
If Walt Disney had listened to all the negative voices around him, Mickey Mouse and Walt Disney World wouldn’t even exist today. Trust me, you’re going to get bombarded by negative voices too.
You need to learn how to tune them out and not let them distract you from your business plans and dreams.
You may need to stop talking business with the negative people in your life. If someone is too negative (about everything), you may even consider cutting them out of your life – or at least spending less time with them – because you don’t need that sort of toxicity around you. Next up… Obstacle 2: Not Believing in Yourself It’s hard enough when others ridicule your ideas or doubt your plans.
But sometimes that negative voice is your own. If you listen really closely, you may find your inner critic saying:
• This will never work.
• Who am I kidding?
• This is a waste of my time.
• I’m too old/young/inexperienced/stupid to do this. The first step is to simply learn to listen for this voice. It’s probably already playing in an endless loop, but you’re not always aware of it because you’re so used to it. Once you hear it, then you need to put it in its place. Counteract it. Talk back to it. For example:
• This will work because I’ve done the research and I’m persistent. • I’m smart enough to do this. I have experience.
• This is a good idea.
• The world needs this, and I need to deliver it to them. Once you get in the habit of recognizing and then counteracting your own negative critic, it will release its hold on you. Then you’ll be able to move forward more easily with your dreams and your plans.
Obstacle 3: Fear This is a huge dream killer. It might be fear of failure. It might be fear of success. It could just be the all-encompassing fear of the unknown.
Many people prefer to stick with the familiar, even if it means tossing their dreams to the wayside. Thing is, fear doesn’t always grip you with icy fingers. It doesn’t always come in a recognizable form. Many times it just sort of sneaks up on you and sabotages your business. Here are three disguises it takes on:
• Procrastination. This is pretty obvious when this happens. You start off the day with good intentions, but when it’s over you realize you didn’t do anything. Instead, you fiddled around on Facebook or watched videos on YouTube.
Maybe you even went offline and did something else. But the point is, you procrastinated and didn’t make any progress towards your business goals.
• Perfectionism. This is a tricky one, because society supports people who do a good job. So when someone never gets anything done because they’re trying to get it “perfect,” they can just tell themselves it’s a good thing that they’re doing a good job.
But guess what?
Nothing will ever be perfect. And once you realize that, you’ll be able to release products, launch business ideas and unleash websites on the world when they’re good (but not necessarily perfect), because you know you can always fix them as you go.
Take any software company as an example – they release good software, even though they know it’s not perfect. Once it’s out in the wild, then real users help them find the flaws so they can fix them. Point is, perfectionism isn’t the quest for the best – often it’s just fear in disguise.
Because if you never release anything, then you don’t have to worry about failing (or succeeding).
• Busy-work. This is where you find yourself extremely busy from morning until night, but you don’t actually get the important stuff done. For example, you set out to do market research. A week later all you’ve done is read forum post after forum post, which you’ve convinced yourself is important work.
Chances are it’s just busywork, because if you don’t work on the big stuff, then you never have to worry about failure or success (because you’ll never launch anything).
Point is, learn to recognize these disguises as fear. Then feel the fear and do it anyway, because nothing melts fear like purposeful action. Will You Choose Success?
Most people don’t realize that success is a choice – and you can make your choice right now.
You can choose to keep doing what you’ve always been doing… which means you’ll keep getting what you’ve always been getting. Day in, day out. Same thing. Same level of success. Same income. Same lifestyle. Same level of excitement (or boredom) that you’ve always had.
The alternative is for you to choose success right now. You can choose more fun, more excitement and more money as your business dreams come true.
If you choose success, then all you need to do is tweak your mindset so that you’re ready to handle whatever life throws at you. Fear melts away.
Comments from negative people bounce off you like you’re made of Teflon. You find yourself excited and motivated every day to get up and work on your business.
So how do you make these sorts of mindset tweaks? Simple, you go right now to successupgrade.com. Get the right mindset, and nothing can you hold you back. Find out for yourself by checking out the link right now.
Special permission to republish this article was granted by Promote Labs Inc. & successupgrade.com
