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Do You Know The Three Keys To Becoming Wealthy?

Do You Know The Three Keys To Becoming Wealthy?

A lot of folks have a dream of becoming wealthy. They imagine themselves finally feeling financially secure. They imagine what it will feel like to never have to worry about money again. And yes, they imagine a few perks, such as fun vacations and nights out on the town. A lot of these same folks equate “being wealthy” with making money. Or they equate being wealthy with having a big house and a nice car.

But here’s the thing…

Just making a lot of money won’t make you wealthy. And if the bank owns your car and your house – no matter how big and fancy they are – then you aren’t wealthy.

You are just another person in debt, living beyond your means. Being truly wealthy means you accumulate money. It means you grow your money. It means you own your assets (rather than having bank-owned assets with huge payments that leave you struggling every month).

If you want to be THAT kind of wealthy, then take a look at these three keys to wealth. They may be simple, but don’t overlook them because of their simplicity…

Key #1: Making Money So this is perhaps the most obvious key. In order to start building that savings account, you need to make money. This might be from a job. It might be from a business. It might even be from some combination of a job and business. But the point is, you need to have a regular source of income coming in. And, most importantly, this regular source of income needs to be more than you need for your basic living expenses.

Which brings us to the second key…

Key #2: Saving Money A lot of folks who start bringing in money act like that money is burning a hole in their pocket. They just have to spend it. And sometimes they end up nickel and diming themselves to death. For example, a twice-a-day Starbucks coffee and muffin habit can easily end up a couple thousand dollars per year. Going for a “night out on the town” four or five times a month is another way to slide a lot of money out of your bank account fast.

Or how about some of those bills that you pay without really thinking about, like your cable bill? A lot of people pay well over $100 for hundreds of channels they don’t watch.

Those are the types of bills you can easily scale back on without feeling like you’re making a huge sacrifice. Which brings us to the next point…

Just how much do you have to sacrifice, anyway?

The answer to that depends on how wealthy you want to become, how much you’re currently saving, and how much money you’re currently spending.

But here’s some good news: it’s about balance. You see, you don’t need to eat cheap 10 cent Top Ramen soup packets for every meal. You don’t need to sell your car and start taking the bus. You don’t need to go live in a box on the street just to save money on the mortgage or the rent.

After all, the future isn’t guaranteed. So it’s not going to do you a whole lot of good if you sacrifice all your life just to die with a few million dollars in the bank. So what you need to do is get smart about your financial future. And the way to do that is by establishing some goals. First and foremost, you need to sock away some money for emergencies.

Typically, this means putting about six month’s worth of living expenses into an easily accessible savings account. That way if you lose your job, if your business tanks, if you get sick, or if your other regular source of income dries up, you’ll still be okay.

You’ll have a six-month cushion. Secondly, you probably have some short-term savings goal. For example maybe you want to sock away a few thousand dollars for a vacation next year.

Or perhaps you have another major purchase coming up, such as some house maintenance or remodeling, a wedding, or some other activity.

In all cases, you need to determine exactly how much money you need, and the date by which you need it. Then you can figure out how much money you’ll need to save each month in order to obtain your goal. So what about retirement and other long-term savings goals? Well, you do need to save money each and every month for your retirement.

However, you don’t want to just put all this money into a savings account. Instead, what you want to do is invest it to grow it. Which brings us to the third key…

Key #3: Investing Money The final key to wealth is to put your money to work for you. And that means you need to invest it. Now, the good news is that there are a lot of different ways to invest your money, so you’re sure to find a balance that suits your needs. Here are some of the more popular ways:

• Stocks.

• Bonds.

• Mutual funds.

• Investing directly in business (your own business or someone else’s business).

• Artwork, antiques, precious metals.

• Real estate. There are two keys to choosing the right investment for you.

First, you need to assess your own risk tolerance, and then choose investments that best match your risk tolerance. Your risk tolerance depends on factors such as how many years you have to save for a particular goal, as well as how comfortable you are with certain types of investments.

General rule of thumb: investments that come with the potential for a high reward also come with a high amount of risks. And likewise, low-reward investments tend to be less risky.

For example, young people who are saving for retirement may opt for a portfolio with riskier stocks, simply because they have decades to recover if one of their risky stocks suffers.

On the other hand, someone who is near retirement age will put their money into much safer investments. Naturally, neither group should put all their money into one type of investment, which brings us to the next point…

Secondly, you need to diversify. Diversifying is a natural way to spread out the risk. You can diversify by putting money into a variety of investments, such as stocks, real estate, business investments and so on.

You can also diversify within each specific type of investment. For example, if you’re investing in stocks, then invest in a mix of companies across different industries, some of which are well-established. Conclusion

So there you have it, the three simple keys to growing your money:

• Make money.

• Save money.

• Grow your money.

Now while these keys seem simple on paper, putting them into practice is a bit trickier.

Most people struggle. They have problems bringing in enough extra money to save. Then once they do bring in extra money, they tend to spend it rather than save it. A lot of folks never even give a proper thought to investing. Since you’ve read this far,

I know you’re different. You want to learn more about making money, saving money, and investing money. You want financial security. You want the peace of mind that comes with growing a big nest egg in your bank account.

The good news is you can take a giant step towards your goals starting right now.

All you have to do is join the Wealth Upgrade Club today to discover what the world’s best investors know about making, saving and investing money. Join them right now by clicking here: wealthupgradeclub.com – and do it now, because today is the best time to start planning for the future!

Special permission to republish this article was granted by Promote Labs Inc. & wealthupgradeclub.com

And yes, they imagine a few perks, such as fun vacations and nights out on the town. A lot of these same folks equate “being wealthy” with making money. Or they equate being wealthy with having a big house and a nice car. But here’s the thing…

Just making a lot of money won’t make you wealthy. And if the bank owns your car and your house – no matter how big and fancy they are – then you aren’t wealthy.

You are just another person in debt, living beyond your means. Being truly wealthy means you accumulate money.

It means you grow your money. It means you own your assets (rather than having bank-owned assets with huge payments that leave you struggling every month).

If you want to be THAT kind of wealthy, then take a look at these three keys to wealth. They may be simple, but don’t overlook them because of their simplicity…

Key #1: Making Money So this is perhaps the most obvious key. In order to start building that savings account, you need to make money. This might be from a job. It might be from a business.

It might even be from some combination of a job and business. But the point is, you need to have a regular source of income coming in. And, most importantly, this regular source of income needs to be more than you need for your basic living expenses.

Which brings us to the second key…

Key #2: Saving Money A lot of folks who start bringing in money act like that money is burning a hole in their pocket. They just have to spend it. And sometimes they end up nickel and diming themselves to death.

For example, a twice-a-day Starbucks coffee and muffin habit can easily end up a couple thousand dollars per year. Going for a “night out on the town” four or five times a month is another way to slide a lot of money out of your bank account fast.

Or how about some of those bills that you pay without really thinking about, like your cable bill? A lot of people pay well over $100 for hundreds of channels they don’t watch.

Those are the types of bills you can easily scale back on without feeling like you’re making a huge sacrifice. Which brings us to the next point…

Just how much do you have to sacrifice, anyway?

The answer to that depends on how wealthy you want to become, how much you’re currently saving, and how much money you’re currently spending.

But here’s some good news: it’s about balance. You see, you don’t need to eat cheap 10 cent Top Ramen soup packets for every meal.

You don’t need to sell your car and start taking the bus. You don’t need to go live in a box on the street just to save money on the mortgage or the rent. After all, the future isn’t guaranteed.

So it’s not going to do you a whole lot of good if you sacrifice all your life just to die with a few million dollars in the bank.

So what you need to do is get smart about your financial future. And the way to do that is by establishing some goals. First and foremost, you need to sock away some money for emergencies.

Typically, this means putting about six month’s worth of living expenses into an easily accessible savings account. That way if you lose your job, if your business tanks, if you get sick, or if your other regular source of income dries up, you’ll still be okay.

You’ll have a six-month cushion. Secondly, you probably have some short-term savings goal. For example maybe you want to sock away a few thousand dollars for a vacation next year.

Or perhaps you have another major purchase coming up, such as some house maintenance or remodeling, a wedding, or some other activity.

In all cases, you need to determine exactly how much money you need, and the date by which you need it. Then you can figure out how much money you’ll need to save each month in order to obtain your goal. So what about retirement and other long-term savings goals?

Well, you do need to save money each and every month for your retirement. However, you don’t want to just put all this money into a savings account. Instead, what you want to do is invest it to grow it.

Which brings us to the third key…

Key #3: Investing Money The final key to wealth is to put your money to work for you. And that means you need to invest it. Now, the good news is that there are a lot of different ways to invest your money, so you’re sure to find a balance that suits your needs.

Here are some of the more popular ways:

• Stocks.

• Bonds.

• Mutual funds.

• Investing directly in business (your own business or someone else’s business).

• Artwork, antiques, precious metals.

• Real estate. There are two keys to choosing the right investment for you.

First, you need to assess your own risk tolerance, and then choose investments that best match your risk tolerance.

Your risk tolerance depends on factors such as how many years you have to save for a particular goal, as well as how comfortable you are with certain types of investments.

General rule of thumb: investments that come with the potential for a high reward also come with a high amount of risks. And likewise, low-reward investments tend to be less risky. For example, young people who are saving for retirement may opt for a portfolio with riskier stocks, simply because they have decades to recover

if one of their risky stocks suffers. On the other hand, someone who is near retirement age will put their money into much safer investments.

Naturally, neither group should put all their money into one type of investment, which brings us to the next point…

Secondly, you need to diversify. Diversifying is a natural way to spread out the risk. You can diversify by putting money into a variety of investments, such as stocks, real estate, business investments and so on.

You can also diversify within each specific type of investment.

For example, if you’re investing in stocks, then invest in a mix of companies across different industries, some of which are well-established.

Conclusion So there you have it, the three simple keys to growing your money:

• Make money.

• Save money.

• Grow your money.

Now while these keys seem simple on paper, putting them into practice is a bit trickier. Most people struggle. They have problems bringing in enough extra money to save. Then once they do bring in extra money, they tend to spend it rather than save it.

A lot of folks never even give a proper thought to investing. Since you’ve read this far, I know you’re different.

You want to learn more about making money, saving money, and investing money. You want financial security. You want the peace of mind that comes with growing a big nest egg in your bank account.

The good news is you can take a giant step towards your goals starting right now. All you have to do is join the Wealth Upgrade Club today to discover what the world’s best investors know about making, saving and investing money.

Join them right now by clicking here: wealthupgradeclub.com – and do it now, because today is the best time to start planning for the future!

Special permission to republish this article was granted by Promote Labs Inc. & wealthupgradeclub.com

Are You Making These Five Business Mistakes?

Are You Making These Five Business Mistakes?

If you’re starting a new business—or if you’re looking to grow your existing business—then you’ve probably spent a fair amount of time studying marketing strategies.

That’s good. That’s important. But marketing strategies only won’t get you to where you want to be. This is particularly true if you’re making any of the following five mistakes. Take a look…

Mistake 1: Being Afraid to Negotiate As a business owner, you get plenty of opportunities to negotiate.

For example:

• You can negotiate a better affiliate deal with a vendor. If you’re the vendor, you can negotiate better terms with your super affiliates. • You can negotiate for better terms with your freelancers and employees.

• You can negotiate for lower rates or other perks from suppliers. • You negotiate good deals between you and your joint venture partners or even your business partners. Those are just a few of the most common negotiation opportunities that you may encounter on a fairly regular basis.

Now here’s the interesting part…

Most people never fully take advantage of these opportunities. In fact, most people never even attempt to negotiate. They feel silly. They feel afraid.

But what’s the worst that could happen? Someone says no. Big deal. Life moves on. And what’s the best-case scenario? Someone will agree to your terms, and you’ll end up getting a much better deal. Depending on what you’re negotiating, this could save or even generate thousands of extra dollars for you. It’s definitely worth at least asking if there’s room to negotiate.

Now here’s the next mistake…

Mistake 2: Letting Negativity Influence You No matter how solid your business plan is or even how well you’re doing, there’s always going to be someone who tries to tear you down. They’ll tell you your plans won’t work. They’ll say you should go get a “real job.” Even when you’re doing well, they’ll warn you that it won’t last. This is actually a lot more common than you think. Even some of the greatest entrepreneurs in the world have had to deal with this sort of negativity.

Take Walt Disney, whose own wife and brother laughed at his plans, and they told him no one would be interested in the types of films and animated characters he was developing. Of course we know how that story ended up. Today Disney is a household name, with an empire that includes amusement parks, movies, merchandise and more. If Disney had listened to his family, that empire wouldn’t exist. And that’s why it’s so important for you to believe in yourself and persist, even when everyone around seems to be unloading their negativity on you.

You need to let it slide off of you like water off a duck’s back. Which brings us to the next mistake…

Mistake 3: Failing To Plan When that negativity comes at you hard and fast, there’s one thing you can hold up as a shield to deflect it: a solid business plan. When you have a solid business plan, that means you’ve thought through ever part of your business in great deal. For example:

• You’ve figured out your target market, and learned as much as you can about them.

• You’ve designed a sales funnel, so you know what you’re going to sell to your target market.

• You’ve created a lead-generation and conversion strategy, so you know how you’re going to bring your target market to your website. • You’ve studied your competitors to the degree that you even know their strengths and weaknesses.

• You’ve looked for opportunities and threats within your marketplace.

• You’ve thought through potential problems and come up with solutions an workarounds. In other words, you’ve chosen a business model and a designed a plan for turning a profit. And if you do this, you’ll be ahead of the vast majority of people who start a business. After all, if you’re failing to plan, then you’re basically planning to fail. Next up…

Mistake 4: Wasting Time No one sets out to waste time intentionally. It’s not like you sit down at your computer at the beginning of the day and proclaim, “I think I’ll waste as much time as possible today.” And yet it happens. You blink, the day is gone, and you’re nowhere near getting through your to-do list. That’s a lot of wasted time—and wasted opportunity.

So what you need to do is focus on ways to make yourself more productive. Here are a few tips to help you out:

• Create and prioritize your to-do list. Before you go to bed at night, you should create a to-do list so that you know exactly what you need to do tomorrow. Be sure to prioritize this list so that your most crucial and important tasks are at the top of the list. In other words, focus on those tasks that deliver the biggest results to you.

• Try productivity apps. If you have troubles with distracting sites such as Facebook, then you may want to try a productivity app. These apps shut down all programs except for your essential programs, such as your word processor. This forces you to focus, because your typical distractions are inaccessible.

• Use timers. Sometimes being productive is as simple as setting a time for 20 minutes, and working as quickly as you can for the duration. If you keep setting a 20 minute timer throughout your allotted work time, you’ll be amazed at how much you can accomplish.

And finally…

Mistake 5: Not Doing Market Research A lot of business owners and marketers get product ideas, think the idea is awesome, and then rush out to create the product. But when they put the product up for sale, no one buys it. Tumbleweeds blow over the order form. There is not even a trickle of sales, much less a flood.

So what happened?

The business owner probably didn’t do their market research. Don’t make this costly and time-consuming mistake. Instead, do some research to find out what your market is already buying. If they’re already purchasing a certain type of product in your niche, then there’s a very good chance they’ll buy your product. This is particularly true if you follow these two guidelines: #1, create something better than the existing solutions. In other words, don’t just create a “clone” or a “me too” product. Instead, improve upon the existing solutions.

Create a better mouse trap, as the saying goes. Put out a product with more features and better benefits than anything else out there. #2, set yourself apart from the competition. This means creating a USP (unique sales proposition) that tells your prospects why your products are different and better than the competing products.

This is your succinct reason why people should buy from you instead of your competitors.

Let’s wrap things up…

Conclusion So now that you know about five of the most common mistakes that can derail your business, you need to take a good look at yourself to find out if you’re making any of these mistakes. Chances are, you’re making at least one of these mistakes. In fact, most new business owners make several of these mistakes. For example, if you’ve ever had a day pass you by where you didn’t get much done, then you know the importance of productivity.

Or if you’ve ever launched a product that flopped, then you know why it’s so important to do your market research. The good news is that you now know to avoid these mistakes. And you can easily avoid many of the other top business mistakes too.

How?

By joining so many other savvy marketers to become a Power Marketer’s Club member. This is a site developed by two of the net’s top marketers.

These are two guys who’ve put multiple millions of dollars into their bank accounts over the years. They’ve been there, they’ve done that, and now they want to teach you the business strategies that will help you start or grow your business too.

Learn more now at powermarketersclub.com

Special permission to republish this article was granted by Promote Labs Inc. & powermarketersclub.com

Science Of Persuasion

Science Of Persuasion

Recently I came across a video that describes the six universal Principles of Persuasion. Because effective persuasion is a vital component for an ad campaign or marketing campaign please watch the video and consider the six principles of persuasion that are discussed in this video.


If you would like to read the transcript of the video I included it below.

0:12
Researchers have been studying the factors that influence us to say yes
0:17
to the request of others for over 60 years.
0:20
And there can be no doubt that there’s a science to how we are persuaded.
0:25
And a lot of the science is surprising.
0:28
When making a decision
0:29
it’d be nice to think that people consider all the available information
0:33
in order to guide their thinking.
0:35
But the reality is very often different.
0:38
In the increasingly overloaded lives we lead, more than ever
0:43
we need shortcuts or rules of thumb to guide our decision-making.
0:47
My own research has identified just six of these shortcuts.
0:51
As universals that guide human behavior,
0:55
they are:
0:57
Reciprocity,
0:58
Scarcity,
0:59
Authority,
1:01
Consistency,
1:02
Liking,
1:03
and Consensus.
1:04
Understanding these shortcuts and employing them in an ethical manner,
1:09
can significantly increase the chances that someone will be persuaded by your request.
1:16
Let’s take a closer look at each in turn.
1:20
So the first universal principle of influence is Reciprocity.
1:24
Simply put, people are obliged to give back to others the form of behavior,
1:28
gift, or service that they have received first.
1:31
If a friend invites you to their party,
1:33
there’s an obligation for you to invite them to a future party you are hosting.
1:37
If a colleague does you a favor then you owe that colleague a favor.
1:41
And in the context of a social obligation
1:44
people are more likely to say yes to those that they owe.
1:49
One of the best demonstrations of the principle of reciprocation
1:52
comes from a series of studies conducted in restaurants.
1:55
So the last time you visit a restaurant,
1:57
there’s a good chance that the waiter or waitress will have given you a gift.
2:01
Probably about the same time that they bring your bill.
2:04
A liqueur perhaps or a fortune cookie or perhaps a simple mint.
2:09
So here’s the question.
2:10
Does the giving of a mint have any influence over how much tip you’re going to leave them?
2:15
Most people will say no.
2:17
But that mint can make a surprising difference.
2:20
In the study, giving diners a single mint at the end of their meal,
2:24
typically increased tips by around 3%.
2:27
Interestingly if the gift is doubled and two mints are provided, tips don’t double.
2:33
They quadruple, a 14% increase in tips.
2:38
But perhaps most interestingly of all, is the fact that if the waiter provides one mint,
2:42
starts to walk away from the table, but pauses, turns back
2:46
and says, “For you nice people, here’s an extra mint,” tips go through the roof.
2:51
A 23% increase influenced not by what was given, but how it was given.
2:58
So the key to using the principle of reciprocation is to be the first to give
3:02
and to ensure that what you give is personalized and unexpected.
3:06
The second universal principle of persuasion is Scarcity.
3:10
Simply put, people want more of those things they can have less of.
3:14
When British Airways announced in 2003
3:17
that they would no longer be operating the twice daily London-New York Concorde flight
3:22
because it had become uneconomical to run, sales the very next day took off.
3:30
Notice that nothing had changed about the Concorde itself.
3:34
It certainly didn’t fly any faster, the service didn’t suddenly get better, and the airfare didn’t drop.
3:41
It had simply become a scarce resource.
3:44
And as a result, people wanted it more.
3:47
So when it comes to effectively persuading others using the scarcity principle, the science is clear.
3:53
It’s not enough simply to tell people about the benefits they’ll gain
3:57
if they choose your products and services.
4:00
You’ll also need to point out what is unique about your proposition
4:04
and what they stand to lose
4:07
if they fail to consider your proposal.
4:10
Our third principle of influence is the principle of authority.
4:14
The idea that people follow the lead of credible knowledgeable experts.
4:19
Physiotherapists for example are able to persuade more of their patients
4:22
to comply with recommended exercise programs
4:25
if they display their medical diplomas on the walls of their consulting rooms.
4:30
People are more likely to give change for a parking meter to a complete stranger
4:34
if that requester wears a uniform rather than casual clothes.
4:39
What the science is telling us is that it is important to signal to others
4:43
what makes you a credible knowledgeable authority before you make your influence attempt.
4:50
Of course this can present problems.
4:52
You can hardly go around telling potential customers how brilliant you are.
4:56
But you can certainly arrange for someone to do it for you.
4:59
And surprisingly the science tells us that it doesn’t seem to matter if the person who introduces you
5:05
is not only connected to you but also likely to prosper from the introduction themselves.
5:11
One group of real estate agents were able to increase both the number of property appraisals
5:15
and the number of subsequent contracts that they wrote
5:19
by arranging for reception staff who answered customer enquiries
5:23
to first mention their colleagues’ credentials and expertise.
5:27
So, customers interested in letting a property were told “Lettings?
5:32
Let me connect you with Sandra who has over 15 years’ experience letting properties in this area.”
5:37
Customers who wanted more information about selling properties were told
5:40
“Speak to Peter, our head of sales. He has over 20 years’ experience selling properties.
5:45
I’ll put you through now.”
5:47
The impact of this expert introduction led to a 20% rise in the number of appointments
5:53
and a 15% increase in the number of signed contracts.
5:56
Not bad for a small change in form from persuasion science
6:00
that was both ethical and costless to implement.
6:04
The next principle is Consistency.
6:07
People like to be consistent with the things they have previously said or done.
6:12
Consistency is activated by looking for and asking for small initial commitments that can be made.
6:20
In one famous set of studies researchers found rather unsurprisingly,
6:24
that very few people would be willing to erect an unsightly wooden board
6:29
on their front lawn to support a Drive Safely campaign in their neighborhood.
6:35
However in a similar neighborhood close by,
6:38
four times as many homeowners indicated that they would be willing to erect this unsightly billboard.
6:45
Why?
6:46
Because ten days previously, they had agreed to place a small postcard
6:52
in the front window of their home that signaled their support for a Drive Safely campaign.
6:59
That small card was the initial commitment that led to a 400% increase
7:05
in a much bigger but still consistent change.
7:09
So when seeking to influence using the consistency principle,
7:14
the detective of influence looks for voluntary, active and public commitments
7:20
and ideally gets those commitments in writing.
7:23
For example, one recent study reduced missed appointments at health centers by 18%
7:31
simply by asking the patients, rather than the staff
7:35
to write down appointment details on the future appointment card.
7:40
The fifth principle is the principle of Liking.
7:43
People prefer to say yes to those that they like.
7:46
But what causes one person to like another?
7:49
Persuasion science tells us that there are three important factors.
7:54
We like people who are similar to us,
7:56
we like people who pay us compliments
7:58
and we like people who cooperate with us towards mutual goals.
8:03
As more and more of the interactions that we are having take place online
8:07
it might be worth asking whether these factors can be employed effectively
8:11
in let’s say online negotiations.
8:15
In a series of negotiation studies carried out between MBA students at two well-known business schools,
8:21
some groups were told, “Time is money. Get straight down to business.”
8:25
In this group around 55% were able to come to an agreement.
8:29
A second group however, were told,
8:32
“Before you begin negotiating, exchange some personal information with each other.
8:37
Identify a similarity you share in common
8:40
then begin negotiating.”
8:43
In this group 90% of them were able to come to successful and agreeable outcomes
8:49
that were typically worth 18% more to both parties.
8:53
So to harness this powerful principle of liking,
8:56
be sure to look for areas of similarity that you share with others
9:00
and genuine compliments you can give before you get down to business.
9:05
The final principle is Consensus.
9:08
Especially when they are uncertain,
9:10
people will look to the actions and behaviors of others to determine their own.
9:16
You may have noticed that hotels often place a small card in bathrooms
9:20
that attempt to persuade guests to reuse their towels and linen.
9:25
Most do this by drawing a guest’s attention
9:28
to the benefits that reuse can have on environmental protection.
9:32
It turns out that this is a pretty effective strategy leading to around 35% compliance.
9:39
But could there be an even more effective way?
9:42
Well it turns out that about 75% of people who check into a hotel for four nights or longer
9:48
will reuse their towels at some point during their stay.
9:52
So what would happen if we took a lesson from the principle of consensus
9:56
and simply included that information on the cards
9:59
and said that 75% of our guests reuse their towels at some time during their stay.
10:06
So please do so as well.
10:08
It turns out that when we do this, towel reuse rises by 26%.
10:15
Now imagine the next time you stay in a hotel you saw one of these signs.
10:19
You picked it up and you read the following message:
10:23
Seventy-five percent of people who have stayed in this room
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have reused their towel.
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What would you think?
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Well here’s what you might think.
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“I hope they’re not the same towels.”
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And like most people you’d probably think that
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this sign will have no influence on your behavior whatsoever.
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But it turns out that changing just a few words on a sign
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to honestly point out what comparable previous guests have done
10:51
was the single most effective message leading to a 33% increase in reuse.
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So the science is telling us that rather than relying on our own ability to persuade others
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we can point to what many others are already doing especially many similar others.
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So there we have it.
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Six scientifically validated principles of persuasion that provide for small practical,
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often costless changes that can lead to big differences in your ability
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to influence and persuade others in an entirely ethical way.
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They are the secrets from the science of persuasion.
Image courtesy of
https://upload.wikimedia.org/wikipedia/commons/b/be/Dr_Robert_Cialdini.jpg
Tools For The Right Mindset

Tools For The Right Mindset

Having the right mindset for building your business or anything in life is important for finishing a project or achieving the goals you set for yourself.

Starting with the right mindset will set a strong foundation for future marketing campaigns. While I want to write my book on how your mindset can 10x your online business, I am going to hand over the heavy stuff over to Peter Sorensen who made a two hour training that you can look over after you contemplate the two tools to help you stay in the right mindset.

soundslocal.tcdmcs.com/mindsetmasterytrainings

Mindset Tool #1

Mindmapping

The key to keeping your thoughts together for a big project is mindmapping. My favorite tool to use is called bubbl.us On there website they define a mind map as

“a graphical representation of ideas and concepts. It’s a visual thinking tool for structuring information, helping you to better understand, remember and generate new ideas.”

In other words with this tool you can organize your ideas more clearly.

 

Mindset Tool #2

Google Calendar

A term called brain chunking suggested by Neath & Surprenant, 2003 is vital to completing projects and maintaining concentration. Using tools like Google Calendar to manage your “brain chunking” time slots you will be able to accomplish your goals and finish projects more often.

I am sure that by using these tools  and listening to the training that you will find yourself with a better mindset and hopefully 10x more business.

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