Two of my neighbors recently reminded me of what the separates a a quality site that will rank vs ones that don’t. The simple direct answer is CONTENT. The currency of search.
My neighbors have dabbled in internet marketing and revealed to me that they were pretty smart when it came to online marketing. It made me wonder if online marketing was either so easy that anyone could do it or if my skills and expertise made the difference when I helped someone.
In our conversations I was reminded of the biggest challenge with marketing that I face and what separates a quality campaign is “CONTENT’.
When new content is created online search results categorize the information. This information if written well converts into action. When this idea is simplified and you look at competing to get your message out with millions of other people at times you and myself may get overwhelmed and give up before you give yourself a chance.
The big takeaway for me was that the difference between success and failure online is CONTENT. The internet the way it is now has broken the barriers for mass communication by simplifying the systems that now the difference between a a winning marketing campaign comes down to the quality and quantity of the content.
While I have simplified the value of content the complexity is how to turn your content into online currency. The reason you will need to collect this currency is that when you have enough content the exchange becomes influence.
In other words when you have quality content and you are competing to get in front of more people (specifically getting your website ranked) the quality and quantity of your content that is searched for will normally rank better and in more locations.
There are many roadblocks to creating content so as a reminder to me since I am always creating content for every type of medium and I wanted to share the way I generate my content consistently and four of my favorite tools I use to consistently produce relevant and original content; because for me I am always looking for the unfair advantage, and when I really take a close look at my successes and speak with the everyday marketer I am reminded that the advantage in search queries comes down to having content on your websites and on your social platforms.
Generating Content
Tip #1
Write your thoughts everyday. Either in a blog or a journal, or social platform.
Content Resources
Idea Tool #1
My Spin Rewriter Software spinrewriter.com
Idea Tool #2
Get Ideas Here answerthepublic.com
Idea Tool #3
See What Is Trending socialmention.com
Idea Tool #4
See the most popular posts on social media trendhunter.com/socialmedia
For more info on messaging and content visit another post of ours below: