Over the years of marketing online one of the biggest challenges for startups is gathering emails. While there are a plethora of tactics available to get leads, the best approach is to find new and innovative ways to encourage people to share their email addresses with you.
If you don’t have a form or a compelling reason for someone to enter their email address on your website, then gathering emails can be a difficult task. However, there are several simple ways to gather emails for your startup:
- Offer a valuable lead magnet: A lead magnet is an incentive offered to potential customers in exchange for their contact information. Offer something of value, such as a free eBook or a discount code, to encourage visitors to share their email address.
- Host a giveaway or contest: People love free stuff, so hosting a giveaway or contest can be a great way to collect emails. Make sure the prize is relevant to your target audience to attract quality leads.
- Create a pop-up form: Pop-up forms can be annoying, but if done right, they can be an effective way to gather email addresses. Make sure your pop-up is visually appealing and offers something of value to your visitors.
- Use social media: Social media can be a great way to gather email addresses. Create engaging content and encourage your followers to sign up for your newsletter or offer a lead magnet to those who do.
- Attend networking events: Attend local networking events to meet potential customers and gather email addresses. Make sure to follow up with the people you meet and provide them with valuable content.
