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Going LIVE

Going LIVE

by | May 13, 2017 | Marketing, social media

Big blue (facebook) made streaming video fun again with facebook live last year. To my surprise they took over the live streaming service overnight. I am surprised because youtube had the advantage for years but for many reasons beyond my control the service didn’t stick or was utilized like fb live. The same goes for periscope twitters live streaming service. Twitter had a great start with periscope but again for some reason people just didn’t grab on to the idea that a live stream is cool or can make them money until fb live.

Now while I am a huge fan of youtube live and twitters periscope I have seen countless success stories coming from fb live.

In this post I wanted to share why I think fb live works better for now and why anybody who wants an audience should start using fb live today.

The main reason fb live is so powerful is the live map and the integration for fb profiles helps as well.

More importantly the benefit to fb live is that when you stream your content will make it on the map and get you noticed. Also it seems for now the algorithm favors videos and live video over posts and pics.

Psychologically there is a big reason why live streams are so effective. The simple answer is choice and content. People want to feel connected and they want to be entertained. With fb live people just feel more comfortable sharing their opinions and engaging in the event.

Combining engagement and offers gets sales. No matter how bad the presentation or how aggressive the sales pitch is you will find someone who may connect with you and your offer.

With 2 billion people on big blue and an emphasis on live video this medium will only get bigger and better.

If you need help getting started promoting through your fan page follow these instructions:

https://www.facebook.com/business/help/community/question/?id=10153367581440069

After you are live just start talking, be expressive, and get specific about what you are trying to get.

As long as you follow the fb community guidelines this will be a great and quick opportunity to get the message out.

Here are a few tips to go by.

  1. Watch http://www.qvc.com/ for examples
  2. Be consistent with your presentation
  3. Forget the past performance and focus on improving as you go
Build Your List Free

Build Your List Free

by | May 13, 2017 | List Building, Marketing

Recently I spoke with a marketing genius who reminded me of three awesome list building techniques.

What he also did was share a few resources that I could use to automate the list building strategies that I am going to go over.

Before I jump in with all this info I want everyone reading this post to know that building an email list is the best way to grow your business. This system of communication is here to stay and hopefully will be around for many years to come.

The simple strategy is create a landing page, collect emails, send info.

So now that I have covered the why let’s talk about the how. the part that everyone gets stuck on when list building. Most of this strategy involves commenting with an offer.

TIP #1

Comment on forums that will exchange an email for a service or offer you provide.

You can find forums like this at https://stackexchange.com/sites

TIP #2

Comment on social media sites. The most effective social media sites to use are Instgram and Facebook. The tip is to answer questions in groups and send people to your optin page so they subscribe to your list. There are two services that automate the process are http://instaeasy.com and http://slacksocial.com

TIP #3

Comment on popular Youtube Videos that RELATE to your cause. Answer questions on the comments and suggest they visit your site and subscribe to your list for an answer. I don;t have a tool for this currently.

 

The goal is to be helpful and relatable. If you sell cakes. join a cake page or group, find youtube videos on cakes. create a pdf on how to make a cake, and get people to join your email list and use that as the solution to build your list.

 

 

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