by Staff Writer | Sep 15, 2014 | Marketing, SEO
I have a friend that does SEO very well. What separates him is his passion for selecting the right keywords. He spends hours looking for keywords using multiple tools and strategies to identify the perfect match for his client. I personally think that he is old fashioned in his approach, but I have mad respect for him because he is extremely dedicated to getting this part of SEO just right for his client.
The reason why keywords are so important for my friend are that they are the foundation for any successful seo strategy. Keywords are the language of internet search. When we know the words that people are using we can get our information in front of our target audience.
Now I am more of a believer that you can make some mistakes when starting if you have the right tools. Ever since google made the keyword search tool a pay to play option it has changed the keyword game and required marketers like myself to be more creative and dig deeper to find the right keyword. Now we can get keywords from other places but finding the right keywords is more of a challenge when you have a huge selection and the values are not listed next to the words.
Because there are so many options for finding keywords and understanding all the different methods for finding keywords that people will react to I wanted to run through the quick methods I use and reveal the tools that I use when I am getting started and need a place to start (which usually is all you need).
Again these are non traditional methods and are great for getting started on a project.
Method #1
Google “Search Suggest”
The quick explanation
Go to google search > Type in first keyword > Collect suggested keywords from google
Watch this video that goes into detail for more info.
Method #2
Non Google Keyword Tools
So we know that google will only give you their keywords if you have an active adwords account, this was a super smart for google and a great way to make keywords valuable again. With that said the google keyword tool is awesome but does have two limitations that I wanted to point out before I share the newest tool I reccomend. Limitation number one is that you didn’t get LSI keywords, or Buyer keywords similar to what you would find on Amazon. Limitation number 2 the keyword planner is complicated and the amazing stuff like the suggestion tool in the planner is hard to find and use. I am sure that I can find a few other issues but all I have to say is that there are tools that are available that collect all the data you need from multiple sources and drill down to get you the best keywords to focus on for your various projects.
The tool that just came out recently that compiles keywords from multiple locations and then arranges them based oin value and relevance is the one that I really like, because for a small one time price you have everything you need plus this tool will verify with numbers why you should use the keyword you suggest. For more info visit the link to Serpinatr and watch the demo below:
Method #2
Youtube Tags
This method is one that is awesome for ranking videos. Basically you get keyword tags from high ranking youtube videos. Because youtube has tags in every video you can see what someone is trying to rank for, and see if google picked it up. It used to be a tedious process to find these tags as explained below, but thanks to my friend Derral Eves he created a google extension that helps you get these tags quickly bypassing the steps listed below. check out his tool called tubebuddy. Or you can watch this video that explains the long way and has another extension you can use.
Best of luck finding those keywords. If you need help choosing the right keywords contact us and we can certainly do our best to answer your questions.
by Staff Writer | Sep 14, 2014 | List Building, Marketing
Earlier this year I went to a networking event where the guest speaker was an email list building specialist. I was so board by his presentation that I left after 15 minutes. However I learned some things that I took for granted.
While I am a believer in building a list and I think email marketing is still the best list building tool I learned that most business owners have no idea how powerful email can be let alone a list. Now while I would like to go over email list building tactics in this post I will refer you to Peter Sorensen’s training on this at soundslocal.tcdmcs.com/building-a-loyal-trible-with-your-emails so I can focus my attention on 2 non traditional list building strategies that can be just effective.
Strategy #1
SMS Text Lists
Text messaging is the most powerful messaging system on the planet, this is probably why governments around the world have very strict Text Messaging Regulations. Download this details of the Telephone Consumer Protection Act here.
Now while SMS marketing can ruin you if you do it wrong, you can benefit from building an SMS list if you use the right tools and you follow the rules. Uses for SMS marketing include but are not limited to birthdays, special events, and seasonal promotions. The strength of a SMS message comes from LIMITING the use of a text message to your consumer because it’s so personal.
Before you start up your SMS message campaign remember that you must have explicit permission to send a SMS message to sell your service or product always have the correct legal documentation, and the right tools for SMS optins. Now while there are many different platforms to use to get SMS leads there are a few service providers you can use to send your SMS texts at an affordable price. One that I prefer is Twillio. Read up on what they have to say about the services that they integrate with here.
Strategy #2
Social Groups
Building a following on social media is a risky strategy but one that can provide excellent results if you use the opportunity to move your list to multiple locations.
For example creating a Facebook group around your brand or your product can be extremely effective if you have engaging content that you are sharing. The reason for this is that facebook groups push notifications while fanpages do not.
Moving your group to a slack group, a special twitter handle, youtube channel, or linkedin group you can work out. If you are sending your message to multiple marketing channels your increasing your chances of getting a positive response.
The key to making your list effective is to have engaging information to share, and be consistent with your message.
By developing and nurturing your list through non traditional avenues your email list will expand and you will find that your opportunities to profit will grow.
by Staff Writer | Sep 13, 2014 | Marketing, Mindset
Having the right mindset for building your business or anything in life is important for finishing a project or achieving the goals you set for yourself.
Starting with the right mindset will set a strong foundation for future marketing campaigns. While I want to write my book on how your mindset can 10x your online business, I am going to hand over the heavy stuff over to Peter Sorensen who made a two hour training that you can look over after you contemplate the two tools to help you stay in the right mindset.
soundslocal.tcdmcs.com/mindsetmasterytrainings
Mindset Tool #1
Mindmapping
The key to keeping your thoughts together for a big project is mindmapping. My favorite tool to use is called bubbl.us On there website they define a mind map as
“a graphical representation of ideas and concepts. It’s a visual thinking tool for structuring information, helping you to better understand, remember and generate new ideas.”
In other words with this tool you can organize your ideas more clearly.
Mindset Tool #2
Google Calendar
A term called brain chunking suggested by Neath & Surprenant, 2003 is vital to completing projects and maintaining concentration. Using tools like Google Calendar to manage your “brain chunking” time slots you will be able to accomplish your goals and finish projects more often.
I am sure that by using these tools and listening to the training that you will find yourself with a better mindset and hopefully 10x more business.
by Staff Writer | Sep 6, 2014 | Marketing, SEO
While I love SEO I had to step away from it for a while. In 2015 it seemed like everyone became an expert overnight and I also became tired of being told by potential clients that even though I had amazing first page case studies my methods were not the way everyone else got ranked.
Now while I will never give away my best secrets I will share a few in my posts that you can use to improve your ranking and also see that there is not just one way to get ranked on google.
So a detailed explanation of how to get ranked quickly is from Peter Sorensen at http://soundslocal.tcdmcs.com/how-to-rank-your-website
Now the quick explanation requires two steps.
Step #1
Get Content on your website
This means post articles, pictures and videos on your site. google finds words and ranks sites by finding and categorizing words. If you need help finding what to write. for ideas visit answerthepublic.com and for help with writing try spinrewriter.com
Step #2
Get your SEO Schema correct
Maybe %1 of SEO experts will focus in on this simple fix, but with the correct schema on your site you will have about a 99% better chance of being ranked quickly.
To see if your schema is correct visit search.google.com/structured-data/testing-tool, then give us a call. One of the reasons most websites have bad shcma is because it is not that easy to get set up.
by Staff Writer | Sep 5, 2014 | Marketing, SEO
A colleague of mine asked me what my SEO methodology was regarding new clients. I had to watch my tongue because I have strong opinions regarding SEO and they are all correct. I really like to think that I am better at SEO than most simply because I use non traditional methods and have spent years following the different updates and strategies to get rankings consistently.
I don’t like revealing my secrets about SEO because I don’t like creating extra competition but I figured that I could give a few tips that are recommended by google to keep you interested and coming back to my site for part 2. Now if you were to get started online and wanted to get your site ranked this what I would tell you in the first 5 minutes.
- Buy a domain that matches your purpose
- Put as much content that relates to your service or product on your site
- Verify your site with google as a business and as a webmaster.
After we got the basics down I would recommend getting listed on Directory Submission Sites and getting listed on Article Submission Sites. If my client had a low budget and wanted quick results then I would recommend getting a full service press release.
By following these steps when setting up your website you set yourself apart from 90% of the other websites, and will usually get your site ranked on the first or second page of google. These rankings should hold until you do something smart or stupid.
There are a few more methods that I use that are non traditional that I will share in upcoming posts. In the meantime see what google has to say about SEO from the biggest search site on the planet by visiting support.google.com and google.com/insidesearch for a better understanding of the online search process.
