One of the pet peeves of marketing is seeing a local business owner with an outdated site. I don’t know why most business owners can’t get a website built that’s functional or they spend an arm and a leg getting one designed.
While we try and avoid designing websites there is a science to making a website functional at a reasonable price. The three main factors that 90% of business owners miss are 1. Be straight forward 2. Be mobile friendly 3. Be SEO friendly. With eCommerce sites the simple thing a business owners will miss is using an updated simpler system to collect money.
While our team will focus on designing landing pages for ad campaigns we get requests all the time on what the best solution for selling stuff. Based on our research and feedback Shopify is the best solution. In the past a custom solution was the best, but with all of the new security standards and requirements for receiving money using an all in one solution is the least expensive and easiest to manage.
Shopify is helps you be 1. Be straight forward 2. Be mobile friendly 3. Be SEO friendly. and for an affordable price. Now while this post is not intended to be just about endorsing Shopify. The goal is to help identify a common issue in web design that is missed by most local business owners.
To keep us on point going over a few key points of these three principles should help you if you are considering a website remodel or the key points of a landing page.
1. Be straight forward
When making a website or landing page for a local business including the About Page, Phone, Location, Services, and FAQ. Everything else is a bonus for a visitor of a page.
2. Be mobile friendly
While many local business owners have not updated their website in years and it doesn’t load right on mobile devices the problem is that 50% plus of web browsing is done through a mobile device. Also in the near future google will index all websites based on being mobile friendly. Making the change is easy depending on if you have a wordpress site or html site. Plus redesigning a new modern website isn’t as expensive as most business owners think when they shop around.
3. Be SEO friendly
From experience and testing 70% of SEO success is setting up your site the way google wants you too. There are posts that go into detail on how to do this.
For more info on improving your website download this free report from this link