Youtube is making some huge changes going into 2017. Youtube vloggers are going crazy because things are changing and this is affecting their pocket book, viewership and subscribers. What makes this interesting is that changes on youtube are infrequent and usually are beneficial for youtube producers.
If you are not on youtube or think this won’t affect you if you are looking to market with videos, think again. From the information that I am getting this update is actually a huge opportunity.
The opportunity that you can be apart of is this. With expert youtube channels losing value and the perception that youtube is dead gives the newbie an opportunity a level playing field.
If you have ever thought of using youtube as a marketing tool this is the perfect time to get started building simple videos to reach your audience.
Watch this video from my pal Derral Eves, a certified youtube expert gives details about the latest update.
The lesson from this update I am taking away from this is that change is constant and youtube is still effective.
What I learned from the video …
METRICS
a channel
b recent upload
c relevance
d title description and tags
e recommendation meta info
f viewership history
g engagement with viewer history
h where you go before and after video
i Watchtime
TRIGGERS
a velocity of the video being watch
b Time people spent watching videos
c Traffic upload
d Subscriber Growth
SOLUTION
a Leverage
b Repackage
c Be creative
d Scale
e Behind scenes
f Bonus Info
g Compilation
h Interviews
CONCLUSION
a Try and Test